Media Information

Welcome to the press room, where you will find everything you need about FIRA USA 2023.

3 days of autonomous and robotic agricultural solutions in action

This year, FIRA USA, the event dedicated to agricultural autonomous solutions for the California and North America industry, has packed up and moved to another Californian location… SALINAS!

Journalists, FIRA USA is your opportunity to meet tomorrow’s innovator, discover all the new advances through our exclusive announcements, listen to experts discuss the issues of the industry and how to address them… The place to be for those who want to be part of the future of ag.

At the Agenda

Conferences

Experts will gather during 3 days to talk about the new cutting edge advances with the R&D Day, debate with other experts during the panel discussions and present their autonomous solutions during pitch sessions.

Exhibition

More than 60 exhibitors will showcase their autonomous solutions, services and new announcements will be made with a brand-new exhibition format, near the demos.

Robots demos

Robots that live in front of you without any transportation? That’s FIRA USA’s new live and in-crop demos are all about… Discover robots during special demos, meet manufacturers and watch the future of Ag unfold in front of you.

Networking

Meet the industry with some cocktails, breakfasts and networking times during 3 days. 2,000 attendees are expected for this second edition.

Press Tour

During FIRA USA, participate in the PRESS TOUR. The Press Tour is a unique opportunity to listen to and meet with our top experts during a one-hour tour of the exhibition area.

Robot manufacturers, technology suppliers, services and associations: each year, journalists have the chance to discover their products, listen to announcements and ask them questions.

Stay tuned, we will be in touch soon with more information.