• Tuesday, September 19th from 12pm to 7pm
• Wednesday, September 20th from 8am to 5pm
• Thursday , September, 21st from 8am to 2pm

Book your hotel now! And enjoy special rates!

Hyatt Regency Monterey Hotel and Spa

Address: 1 Old Golf Course Rd, Monterey, CA 93940, United States

Website

> Special rate of $299 From Monday, September 18th  and Checking out on Thursday, September 21st, 2023

> Direct link to book your accommodation >> Link

All Salinas Sports Complex Parking lots offer free parking. We recommend arriving early in the morning to avoid traffic and have your pick of parking locations.

Submit certificate of insurance upon space approval to emma@fira-agtech.com mandatory before event, 2023 September, 18th . Use your own insurance to provide coverage for your exhibition at FIRA USA.

Insurance certificate holders to be mentioned: 

GOFAR – 235 rue de la montagne noire – 31750 Escalquens France

AND

Western Growers Association – 15525 Sand Canyon-Irvine, CA 92618

Every exhibitor must provide GOFAR with proof of commercial general liability insurance coverage in the minimum amounts of $1,000,000 per occurrence and $2,000,000 annual aggregate. Such insurance must designate GOFAR and its officers, directors, agents and employees as additional insureds, and such designation must be shown on the proof of insurance provided to GOFAR. The proof of insurance must show that the subject policy begins no later than two weeks prior to the opening of FIRA USA 2023 and shall remain in place until at least one week following the closing of FIRA USA 2023. The proof of insurance must also indicate that, should the policy be cancelled prior to its stated expiration date, notice must be provided to GOFAR in accordance with the policy provisions, but in any case, no less than fifteen (15) days prior to the effective date of cancellation.

Exhibitor must provide GOFAR with required proof of insurance upon booth approval or mandature before 2023 Sept. 18th, whichever is later. Failure to provide such proof of insurance by such deadline may result, at GOFAR’s sole and absolute discretion, in exhibitor losing the ability to exhibit at FIRA USA 2023 and will result in the imposition of the cancellation fee described herein. If exhibitor’s policy is cancelled or terminates prior to FIRA USA 2023, exhibitor must provide GOFAR with satisfactory proof of new or continued insurance within 15 days of such cancellation or termination. Failure to provide such proof of new or renewed insurance in a timely manner, may, at the sole and absolute discretion of GOFAR, result in the loss of exhibitor’s ability to exhibit at FIRA USA and in the imposition of the cancellation fee described herein.

Set-up starts on Monday, September 18 from 4:00 pm to 7:00 pm and continues on Tuesday, September 19th from 7:00 am to 12:00 pm.

1st step, join the welcome desk at the main entrance for check-in.

Make sure that your booth will be ready at 12:00 pm as the exhibition zone will open until 7 pm.

FIRA’s logistics team will assist you in moving booth materials and equipment in and out.

You will be allowed to move in your booth materials if you use hand trucks.

Special access is provided for loading (see the map). 

Forklift requests can be made via the logistics form to fill in. Forklifts and operators are available for loading and unloading only. Service is free of charge to exhibitors. Exhibitors may supply and use their own forklifts during set-up and tear-down.

• 10’x10’x10’ tent. If you are having something custom made, in order to get it in and out without damaging the tent, suggest going with 9’5”x9’5”x9’5”. Each booth will have a 20A circuit of AC power available as well as a power strip.

• Thick plastic flooring provided

• 1 table (6 foot)
• 4 chairs
• 1 black linen

Electrical service with plugs, 15 AMPs. This service will be adequate for laptops, cell phones and televisions.

Limited wifi

Fixing posters to the wall is not allowed.

We recommend using freestanding promotional displays, such as a wind flag, and to bring your brochures and flyers. You may also bring or rent a TV-screen to showcase your digital material.

Stand dismantling on Thursday 21st, September from 2:00 pm to 7:00 pm.

Please contact Marci Bracco Cain at Marci@theBuzzPR.net or call (831) 747-7455.  Marci can assist with additional needs including:

1. AV
2. Tech Support
3. Additional Rentals
4. And more

The deadline for ordering: before Sept. 1st

For all your printing needs, we recommend Shyla Gonzalez shyla@gavilanprinters.com

TV Rental: download the EVENT TV MONITOR RENTAL RATE CARD

All materials that need to be shipped, can be sent September 11th – 15th.  We cannot accept materials prior to September 11th.

Ship Materials To:

Sheri (Durgan) Varner  | Facility Coordinator

California Rodeo, Inc.  |  Salinas Sports Complex

For FIRA USA 2023

1034 North Main Street  |  Salinas, CA  93906

direct: 831.775.3103  |  main: 831.775.3100  |  fax: 831.757.5134

email: sdurgan@carodeo.com

Send Tracking Numbers and Details of Shipment to:

info@thebuzzpr.net

The Buzz will confirm receipt and catalog items for pick up when you arrive at the event.

You will be allowed to move in your booth materials if you use hand trucks. Special access is provided for loading. Forklift requests can be made via the logistics form to fill in. Forklifts and operators are available for loading and unloading only. Service is free of charge to exhibitors. Exhibitors may supply and use their own forklifts during set-up and tear-down.

Each partner must hold an insurance policy covering all damages caused to third parties and for which he/she would be held personally responsible. 

Surveillance of the stands is organized under the best circumstances by the organizer who is in no way responsible for thefts, losses… In the event of any incident on the stands that could lead to their closure, the partners have no recourse against the organizer. 

Generally, the organizer declines all responsibility for any incident beyond his control that could disrupt the event operations and cause any harm to the partners. The organizer ensures the general security throughout the duration of FIRA within public opening hours. 

Guarding is covered when setting up and dismantling facilities. The organizer will take all necessary measures to make sure that guarding remains effective outside opening hours. It is up to the partners to carefully monitor their equipment. The exhibitors must allow free access to electrical boxes and not block the emergency exits near their location. 

By attending FIRA, the partner undertakes to comply with all the general provisions and existing regulatory requirements, including labor law, security, etc.

We hope you’ll elect to promote your involvement in FIRA-USA 2023 (#FIRAUSA23). To encourage you to do so, GOFAR has negotiated a 10% discount on any agnewscenter service option described in the attached PDF. This is for event promotion only to benefit both your company and to encourage registration which benefits everyone.

Let’s keep participation in the promo simple.

1. Use #FIRAUSA23 for your 10% discount code on AgPR.com or any other agnewscenter service option described in the attached PDF.
2. Use  #FIRAUSA23 in your event promotion. 
3. Deliver your event promotion before it ends.

For example, if you send one or more news releases via AgPR.com they must be delivered before the event ends. New product introductions or other news delivered during the show qualifies for the discount.

We’re hoping this helps encourage you to get the word out on  #FIRAUSA23, so why not begin today?

Give Warren E. Clark at agnewscenter a call at +1.847.836.5100 or email agnewscenter@gmail.com.

DOWNLOAD AGNEWSCENTER PR SERVICE OPTIONS 

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