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Jeff Morrison has been focused on innovation and technology in organic vegetables for over 20 years while employed by Grimmway Farms. Jeff is passionate about continuous improvement, technology, and connecting the dots between global farming operations and those of the western US. His overseas experience encompasses Britain, Scotland, Germany, France, Denmark, Netherlands, Spain and Australia. This provides a truly global perspective on vegetable production and frames an intimate understanding of opportunities for product innovation and entry points for technology. Jeff is a graduate of California Polytechnic State University, San Luis Obispo where he studied Agricultural Systems Management and Agribusiness.