FIRA USA

Remember

The fourth annual FIRA USA, held October 21-23, 2025 in Woodland, California, demonstrated that automation has evolved from experimental technology to practical solutions for the pressing labor, economic, and sustainability challenges facing specialty crop agriculture. With over 60 exhibitors and 30 robotic solutions demonstrated live, the event united 1,800 leading attendees including top growers, robot manufacturers, OEMs, major AgTech investors, universities, and innovators. Their shared mission: deploying automation solutions that address real-world farming challenges.

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2,200 REGISTRANTS

31+ COUNTRIES

40 US STATES PRESENT

40+ AUTONOMOUS SOLUTIONS

23% GROWERS & PRODUCERS

130 PARTNERS

60 EXHIBITORS

What attendees are saying about FIRA USA 2025

A satisfied participant

"FIRA is unlike any other AG show, the networking is superior, and the format is highly productive."

A very pleased partner

"Great concept, met potential international collaborators I wouldn't have had a chance to meet otherwise, and made meaningful connections with potential service providers."

An exited exhibitor

"FIRA connects all the stakeholders and creates an ecosystem to push agriculture technology forward and helps us understand the needs of the market."