Attend FIRA USA as…
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Special Happenings
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Tech & Education
Cutting edge advancements in Ag robotics and related technologies between industry, researchers and students.
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Invest in Ag Robotics Startups
When startups of agricultural robotics meet investors: pitch session, award and much more!
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California Department of Food and Agriculture
Sec. Karen ROSS
Secretary

California State Senator
John LAIRD
State Senator

University of California, Agriculture and Natural Resources
Glenda HUMISTON
Vice President

Mineral, an Alphabet company
Rhishi PETHE
Product Lead

John Deere
Sean SUNDBERG
GUSS Business Integration Manager

University of California - ANR
Gabriel YOUTSEY
Chief Innovation Officer

Western Growers
Walt DUFLOCK
Vice President of Innovation

Duda Farm Fresh Foods
Josh RUIZ
Sr. Director of Ag Technology and Innovation
An impressive and inspiring agenda
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- Robots demos
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Wed 20
10:15 am 11:30 am
Demo zone 1
Wed 20
11:30 am 12:00 pm
Demo zone 1
Robots demos
Wed 20
12:00 pm 1:00 pm
Demo zone 1
Robots demos
Tue 19
2:00 pm 4:00 pm
Exhibition zone
Robots demos
Thu 21
2:00 pm 3:15 pm
Demo zone 1
Thu 21
3:15 pm 3:45 pm
Demo zone 1
Robots demos
Thu 21
3:45 pm 4:45 pm
Demo zone 1
Robots demos
Why you should not miss FIRA USA 2023!
Join the experts during 3 days of autonomous and robotics farming solutions in action!
FIRA USA, the traveling AgTech event is back from September 19-21, 2023 at the Salinas Sports Complex, Home of the California Rodeo Salinas