22nd
Tuesday Oct 22nd.
8:00 AM to 6:00 PM
23rd
Wednesday Oct 23rd.
8:00 AM to 6:00 PM
24th
Thursday Oct 24th.
8:00 AM to 5:00 PM
FIRA USA general agenda at a glance !
EXPO ZONE
Opening hours
Official opening hours
22nd
Tuesday Oct 22nd.
8:00 AM to 6:00 PM
23rd
Wednesday Oct 23rd.
8:00 AM to 6:00 PM
24th
Thursday Oct 24th.
8:00 AM to 5:00 PM
string(82) "SELECT name_category, id_category from wp_1061116_icc_new_agenda_event_categories "
Filter
Add to calendar
Filter
THURS 24
7:30 AM - 9:00 AM
The plaza
Special happenings
Description
You are cordially invited to a special breakfast event dedicated to raising funds for the 4-H programs administered by the University of California Agriculture and Natural Resources (UC ANR). Coinciding with FIRA USA 2024, this fundraiser aims to enhance our efforts in providing exceptional agricultural education and STEM opportunities to youth statewide.
4-H is the largest youth development organization in the U.S., supported by the USDA and land-grant universities. It empowers young people with lifelong skills through hands-on projects in agriculture, science, health, and citizenship. The name 4-H stands for four personal development areas: head, heart, hands, and health. With (REAL NUMBER))thousands of members across California, 4-H offers hands-on projects in health, science, agriculture, and civic engagement, fostering growth and learning in a supportive environment.
Kelly Scott
kdscott@ucanr.edu
TUES 22
8:30 AM - 8:45 AM
Waite hall - Main stage
Special happenings
Wed 23
8:30 AM - 9:45 AM
Waite Hall - Main stage
Special happenings
TUES 22
8:45 AM - 9:30 AM
Waite Hall - Main stage
Panel discussions
Description
The Open Innovation program focuses on pioneering advancements in agricultural robotics and related technologies, fostering collaboration between industry professionals, researchers, and students.
Wed 23
8:45 AM - 10:00 AM
Waite Hall - Main stage
Panel discussions
THURS 24
8:45 AM - 10:00 AM
Waite Hall - Main stage
Panel discussions
Description
Join us for an engaging panel discussion on strategies for growers to effectively engage dealers and manufacturers in adopting new agricultural technologies. In this session, industry experts will share insights and best practices for fostering collaboration between growers, dealers, and manufacturers to facilitate the adoption of innovative agricultural technologies. Topics will include business development strategies, building trust and partnerships, navigating financial considerations, and overcoming potential barriers to adoption. Through interactive dialogue and use-cases, participants will gain valuable insights into how to navigate the dynamic landscape of agricultural technology adoption and drive positive change within the industry.
TUES 22
9:30 AM - 10:30 AM
Waite hall - Main stage
Lightning Talks
Wed 23
10:00 AM - 10:45 AM
Waite Hall - Main stage
Speakers
THURS 24
10:00 AM - 11:30 AM
The plaza
Panel discussions
Description
Join us for an illuminating overview of the Workforce and Education Program in Agricultural Robotics, dedicated to shaping the next generation of agricultural innovators and professionals. This program aims to bridge the gap between academia and industry by offering comprehensive training, resources, and hands-on experiences in the field of agricultural robotics.
THURS 24
10:00 AM - 10:45 AM
Waite Hall - Main stage
Speakers
Wed 23
10:00 AM - 10:20 AM
The Plaza
Description
Join Andrew Bate as he shares the journey from founding SwarmFarm Robotics through to over 5 million acres of commercial use, and his vision for new farming practices through Integrated Autonomy.
Wed 23
10:30 AM - 11:30 AM
Main Expo Bldg. - Expo zone 1
Special happenings
Description
For media only
The Press Tour is a unique opportunity to listen to and meet with our top experts during a one-hour tour of the exhibition area.
Robot manufacturers, technology suppliers, services, and associations: each year, journalists have the chance to discover their products, listen to announcements and ask them questions.
Wed 23
10:30 AM - 10:50 AM
The Plaza
InnoPitches
Jose Marchetti, Business Development Director at Ecorobotix, will present how the Swissengineered Ecorobotix ARA, an AI-powered ultra-high precision sprayer, is revolutionizing agriculture.
This presentation will delve into the innovative features and advantages of ARA, showcasing its impact on the farming industry and its direct benefits to farmers. Jose will also share recent real-world experiences from farmers who have integrated the ARA into their operations over the past few months, illustrating how this cutting-edge technology not only enhances economic performance but also promotes environmental sustainability, meeting the evolving expectations of consumers and regulatory bodies.Description
Jose Marchetti, Business Development Director at Ecorobotix, will present how the Swissengineered Ecorobotix ARA, an AI-powered ultra-high precision sprayer, is revolutionizing agriculture.
This presentation will delve into the innovative features and advantages of ARA, showcasing its impact on the farming industry and its direct benefits to farmers.
Jose will also share recent real-world experiences from farmers who have integrated the ARA into their operations over the past few months, illustrating how this cutting-edge technology not only enhances economic performance but also promotes environmental sustainability, meeting the
evolving expectations of consumers and regulatory bodies.
Wed 23
10:45 AM - 11:30 AM
Waite Hall - Main stage
THURS 24
10:45 AM - 11:30 AM
Waite Hall - Main stage
Round Tables
TUES 22
10:45 AM - 11:45 AM
The plaza
Round Tables
Speakers
Anthony Chesini Farmer Triple C Farms
Isaya Kisekka Professor of Agricultural Water Management and Irrigation Engineer UC Davis
Parker Johnson Manager of Automated irrigation company Blue Corner Controls, LLC
Chris Taylor Partner The Mixing Bowl
Austin Gellings Director of Agricultural Services Association of Equipment Manufacturers (AEM)
TUES 22
10:45 AM - 11:30 AM
Waite hall - Main stage
Panel discussions
Wed 23
11:00 AM - 11:20 AM
The Plaza
Description
Automation functions for agricultural machinery and equipment serve as an important means of achieving further productivity boosts in the world of agriculture. To support the implementation of such functions in the various application areas of the machinery and equipment, Bosch
THURS 24
11:00 AM - 11:30 AM
The Plaza
Wed 23
11:30 AM - 12:30 PM
Waite Hall - Main stage
Round Tables
Description
This session will dive into how standards help to enable the in field application of autonomy. We will here from various stakeholders that are involved in the creation, interpretation, and implementation of standards discuss the value that this work provides to all stakeholders through making autonomy more functional and safe.
THURS 24
11:30 AM - 12:15 PM
Waite Hall - Main stage
Round Tables
Wed 23
11:30 AM - 11:50 AM
The Plaza
InnoPitches
Description
Explore how Robovision AI has empowered agricultural leaders worldwide by deploying over 1000 AI-powered machines that optimize essential processes such as sorting, planting, pruning, and harvesting.
In this session, we will delve into the key factors that have enabled our clients to scale from proof of concept (POC) to full-scale operational success using Vision AI technology.
Drawing on a decade of experience, we will share valuable insights and strategies that can help you achieve growth and operational efficiency. Join us to learn how Vision AI is transforming the future of agriculture, driving innovation, and unlocking new opportunities for sustainable growth.
TUES 22
11:30 AM - 12:30 PM
Waite hall - Main stage
Lightning Talks
THURS 24
12:00 PM - 12:45 PM
The plaza
Invest day
Speakers
Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures
Michael Rose Partner Better Food Ventures & The Mixing Bowl
Constance Bowen General Partner Farmhand Ventures
Seana Day Partner Culterra Capital
Bijoy Shah Investor Fulcrum Global Capital
Trevor Sieck Startup Relationship Manager FoodBytes! by Rabobank
Wed 23
12:00 PM - 12:20 PM
The Plaza
Description
The Solinftec Solix Autonomous Robot represents a groundbreaking advancement in row crop agricultural technology, merging precision scouting with targeted chemical application. Designed to operate autonomously in the field, Solix revolutionizes crop management by scouting and identifying areas of concern with pinpoint accuracy.
Leveraging advanced sensors and AI, Solix delivers targeted spraying, reducing chemical use while maximizing crop health and yield. This innovative approach not only enhances efficiency but also supports sustainable farming practices, making Solix a vital tool for the future of agriculture.
TUES 22
12:30 PM - 3:30 PM
Ag Floral Building - Expo zone 2
Posters session
TUES 22
1:00 PM - 2:00 PM
Main Expo Bldg. - Expo zone
Special happenings
Wed 23
1:15 PM - 2:00 PM
The Plaza
Special happenings
THURS 24
1:30 PM - 3:00 PM
Vegetables demo zone
Description
Robot Demo by : Plantape, Stout, Farm-Ng, Niqo Robotics, Ecorobotix, Verdant Robotics, Naïo Technologies, Solinftec, Skysense
Explore a range of autonomous solutions in real-life settings for diverse applications such as tillage, mechanical and laser weeding in both medium and high-density crops, as well as for multiple other uses.
TUES 22
1:30 PM - 2:00 PM
Mariaviov Hall
InnoPitches
Description
A Dutch delegation consisting of companies and organizations that work in the field of AgTech, precision farming and digitalization in open field cultivation will present themselves at a Meet the Dutch Pitch Session to network and develop new collaborations. The Dutch delegates 1) offer state-of-the-art soil sensors, weather stations and precision spraying technology for precision farming 2) develop digital products with satellite-based data and AI to support water and crop management and 3) make autonomous agricultural robots and vehicles to for autonomous farming. We look forward to connect with you at FIRA USA 2024!
TUES 22
1:30 PM - 1:40 PM
Strawberries demo zone
Description
Robot Demo by : Tortuga Ag-Tech
Wed 23
1:30 PM - 1:50 PM
Field crops demo zone
Description
Robot Demo by : Swarmfarm Robotics, Sabanto
TUES 22
1:45 PM - 3:15 PM
Vegetables demo zone
Description
Robot Demo by : Plantape, Stout, Farm-Ng, Niqo Robotics, Ecorobotix, Verdant Robotics, Naïo Technologies, Solinftec, Skysense
Explore a range of autonomous solutions in real-life settings for diverse applications such as tillage, mechanical and laser weeding in both medium and high-density crops, as well as for multiple other uses.
Wed 23
1:55 PM - 2:35 PM
Orchards demo zone
Description
Robot Demo by : GUSS, Bluewhite Robotics, Agtonomy, MQ Autonomous Agritech
Discover in real conditions various autonomous solutions for multiple applications: Orchard care and harvesting
TUES 22
2:00 PM - 3:30 PM
Waite Hall - Main stage
Invest day
Speakers
Wed 23
2:00 PM - 2:20 PM
The plaza
InnoPitches
Wed 23
2:30 PM - 2:50 PM
The Plaza
InnoPitches
Description
Monterey Bay DART (Drone Automation Robotics Technology) is dedicated to advancing the future of agriculture by fostering collaboration among farmers, ag tech companies, and workforce development partners.
By building on our region\'s strengths and engaging key stakeholders, we are curating a drone, aviation, and renewables technology ecosystem centered in the Monterey Bay Area. We work with partners statewide to support private sector innovation and growth. We aim to bridge industry,
government, academia, and practitioners to harness cutting-edge technologies like drones, automation, and robotics.
Through a strategic partnership with HawkTower, an early-stage venture capital firm, Monterey Bay DART is paving the way for safe and secure technology integration, unlocking new business opportunities, and accelerating innovation in rural areas of California. HawkTower invests in
startup companies leveraging breakthrough technologies to sustain and maximize California’s natural resources.
Join us as we cultivate the future of agriculture, ensuring progress is measured and reported every step of the way.
Wed 23
2:40 PM - 3:30 PM
Vineyards demo zone
Description
Robot Demo by : Amos Power, Agtonomy, Burro, Ted by Naïo Technologies, Xian
Explore different autonomous solutions across various applications in real conditions: from row and inter-row cultivation, to spraying, weeding and guiding.
TUES 22
3:00 PM - 5:30 PM
Waite Hall - Main stage
Invest day
Speakers
Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures
Michael Rose Partner Better Food Ventures & The Mixing Bowl
Constance Bowen General Partner Farmhand Ventures
Seana Day Partner Culterra Capital
Bijoy Shah Investor Fulcrum Global Capital
Trevor Sieck Startup Relationship Manager FoodBytes! by Rabobank
Wed 23
3:00 PM - 3:20 PM
The Plaza
InnoPitches
THURS 24
3:05 PM - 3:15 PM
Strawberries demo zone
Description
Robot Demo by : Tortuga Ag-Tech
TUES 22
3:20 PM - 4:10 PM
Vineyards demo zone
Description
Explore different autonomous solutions across various applications in real conditions: from row and inter-row cultivation, to spraying, weeding and guiding.
Robot Demo by :
Amos Power,
Agtonomy,
Burro,
Ted by Naïo Technologies,
Xian
THURS 24
3:20 PM - 4:00 PM
Orchards demo zone
Description
Robot Demo by : GUSS, Bluewhite Robotics, Agtonomy, MQ Autonomous Agritech
Discover in real conditions various autonomous solutions for multiple applications: Orchard care and harvesting
Wed 23
3:30 PM - 4:00 PM
The plaza
InnoPitches
Wed 23
3:35 PM - 5:05 PM
Vegetables demo zone
Description
Explore a range of autonomous solutions in real-life settings for diverse applications such as tillage, mechanical and laser weeding in both medium and high-density crops, as well as for multiple other uses.
Wed 23
4:00 PM - 4:20 PM
The Plaza
Description
BEETLESS is pioneering a new era in agricultural pest control by leveraging the primal instincts of insects to protect crops without the use of harmful chemicals. As an innovative start-up, we are committed to developing eco-friendly, robotized, and software-driven solutions that revolutionize how farmers safeguard their crops. Our advanced technology offers effective, non-chemical protection against invasive species, using flexible and adaptable systems that evolve with agricultural needs.
Our mission is to ensure a safer environment for crops and ecosystems, promoting high agricultural productivity while eliminating the risks associated with traditional chemical pesticides. BEETLESS integrates cutting-edge robotics and intelligent software to target pests precisely, reducing collateral damage to beneficial insects and plants, and fostering a healthier, more sustainable ecosystem.
With a focus on major agricultural threats like the Asian Citrus Psyllid and others, BEETLESS provides a scalable, cost-effective solution that not only protects crops but also preserves biodiversity and the health of our food systems. Join us in advancing agriculture through innovation and sustainability—because the future of farming is chemical-free.
By Oleksandra Afanasieva | Co-founder - Beetless
THURS 24
4:05 PM - 4:55 PM
Vineyards demo zone
Description
Robot Demo by : Amos Power, Agtonomy, Burro, Ted by Naïo Technologies, Xian
Explore different autonomous solutions across various applications in real conditions: from row and inter-row cultivation, to spraying, weeding and guiding.
TUES 22
4:15 PM - 4:55 PM
Orchards demo zone
Description
Robot Demo by : GUSS, Bluewhite Robotics, Agtonomy, MQ Autonomous Agritech
Discover in real conditions various autonomous solutions for multiple applications: Orchard care and harvesting
Wed 23
4:30 PM - 4:50 PM
The Plaza
InnoPitches
THURS 24
5:00 PM - 5:20 PM
Field crops demo zone
Description
Robot Demo by : Swarmfarm Robotics, Sabanto
TUES 22
5:00 PM - 5:20 PM
Field crops demo zone
Description
Robot Demo by : Swarmfarm Robotics, Sabanto
Wed 23
5:10 PM - 5:20 PM
Strawberries demo zone
Description
Robot Demo by : Tortuga Ag-Tech
Wed 23
5:30 PM - 7:00 PM
Main Expo Bldg. - Expo zone 1
Special happenings
TUES 22
6:00 PM - 8:00 PM
Special happenings
Regular Rate
& Exhibitors
Special rates
Growers, Journalists & Students