20th
Oct.
9am - 4pm
21st
Oct.
9am - 4pm
22nd
Oct.
9am - 4pm
EVENT
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TUES 20
9:00 AM - 9:30 AM
Press Room
Description
Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.
The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.
Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.
TUES 20
9:30 AM - 10:30 AM
Stage 3
The Growers Experience
TUES 20
9:30 AM - 9:50 AM
Main Stage 1
The Growers Experience
TUES 20
10:00 AM - 11:00 AM
Main Stage
The Growers Experience
TUES 20
11:00 AM - 12:00 PM
Demo Zone
The Growers Experience
Description
Get a fast-paced overview of the robots shaping agriculture today. In this dynamic session, each machine takes the stage for a short live presentation. From autonomous platforms to precision tools, discover a wide range of AgTech innovations in one place. Designed to give you the big picture of the robots featured throughout the event, this parade helps you quickly understand who’s doing what and spot the solutions most relevant to your operations.
Supported by
TUES 20
12:00 PM - 1:00 PM
Main Stage 1
The Growers Experience
Description
ON REGISTRATION – Growers only – lunch provided
This Barcamp session is dedicated exclusively to growers, providing a unique opportunity to meet and connect with fellow growers who are users of agricultural technologies. Participants will be grouped by crop type, with each table focusing on a specific crop to facilitate in-depth, peer-to-peer discussions. The format encourages open sharing of real-world experiences, challenges, and solutions, allowing growers to exchange practical insights and best practices directly with one another. This collaborative environment is designed to foster meaningful connections and actionable takeaways tailored to each crop’s unique needs.
TUES 20
12:00 PM - 4:30 PM
Demo Zone
Description
Throughout the event, robots will be running daily demonstrations. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations, from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.
Supported by
TUES 20
12:00 PM - 12:45 PM
Stage 2
Media highlight
Speakers
Supported by
TUES 20
1:30 PM - 2:00 PM
Stage 2
The Tech Builder Experience
Description
TUES 20
2:00 PM - 3:00 PM
Stage 2
The Tech Builder Experience
Speakers
TUES 20
3:00 PM - 3:30 PM
Stage 2
The Tech Builder Experience
Description
Moving from a working prototype to a scalable, reliable product is one of the toughest challenges in AgTech. This session explores what it really takes to industrialize robotic solutions, across engineering, manufacturing, distribution, and support. Through the perspectives of companies that have begun to scale, we’ll discuss key hurdles, critical decisions, and common pitfalls. A practical look at how to move beyond pilots and into real market deployment, without losing control of costs, quality, or operations.
TUES 20
3:30 PM - 4:15 PM
Main Stage 1
The Tech Builder Experience
TUES 20
3:30 PM - 4:00 PM
Stage 2
The Tech Builder Experience
TUES 20
4:00 PM - 6:30 PM
The Growers Experience
Description
Under invitations - Limited access
Sponsotred by Agtonomy.
Supported by
TUES 20
4:30 PM - 6:00 PM
Food Court
Special happenings
Supported by
Wed 21
8:00 AM - 9:30 AM
Main Stage 1
Matchmaking session
Description
Private event, under invitation
Wed 21
8:00 AM - 9:30 AM
Main Stage 1
Matchmaking session
Description
By invitation only — open to selected start up and investors
This curated session brings together investors and AgTech startups for focused, one-on-one meetings. Participants are matched based on investment thesis, stage, and technological focus to ensure relevant and productive exchanges. Whether you are raising, investing, or exploring opportunities, this format is designed to foster efficient discussions and spark potential partnerships beyond the event.
Wed 21
8:00 AM - 9:30 AM
Main Stage 1
Matchmaking session
Description
By invitation only — open to selected start up and investors
This curated session brings together investors and AgTech startups for focused, one-on-one meetings. Participants are matched based on investment thesis, stage, and technological focus to ensure relevant and productive exchanges. Whether you are raising, investing, or exploring opportunities, this format is designed to foster efficient discussions and spark potential partnerships beyond the event.
Supported by
Wed 21
9:00 AM - 9:30 AM
Press Room
Description
Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.
The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.
Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.
Wed 21
9:30 AM - 10:30 AM
Main Stage 1
Description
In today\'s ultra-competitive funding landscape where resources are tight, public-private partnerships are more important than ever to continue to advance agricultural technology. In this panel discussion, we\'ll hear from representatives from academia, industry, and government about their experiences with public-private partnerships focused on agricultural innovation. We\'ll learn more about what has worked well and what are the opportunities for improvement.
Supported by
Wed 21
9:30 AM - 10:30 AM
Stage 2
The Growers Experience
Description
Putting AI to work on your farm during the season starts with a clear, long-term strategy. This panel explores how farmers and agribusiness leaders can move beyond experimentation to build an AI approach that delivers real value in day-to-day operations. From understanding ROI, managing risks, and staying competitive, to deciding whether to build, buy, or partner, experts will share practical frameworks for decision-making.
The discussion will also address the foundations of a successful AI journey: data ownership and interoperability, infrastructure choices, and the human side of transformation—skills, teams, and adoption. Finally, panelists will outline how to prioritize investments over a 3–5 year horizon to turn AI into a scalable, operational tool throughout the growing season.
Wed 21
10:00 AM - 4:30 PM
Demo Zone
Description
Throughout the event, robots will be running daily demonstrations from 10:00 to 16:00. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations—from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.
Supported by
Wed 21
10:30 AM - 11:30 AM
Main Stage 1
Description
Sponsored by Washington State Department of Commerce, Washington State University & Blue River Technology.
Supported by
Wed 21
10:30 AM - 11:00 AM
Stage 2
The Tech Builder Experience
Supported by
Wed 21
11:00 AM - 11:30 AM
Stage 2
The Tech Builder Experience
Supported by
Wed 21
11:30 AM - 12:00 PM
Stage 2
The Growers Experience
Description
A robot is not a one-time purchase, it’s a system that needs to be maintained, updated, and supported over time. This workshop explores what happens after deployment: maintenance routines, software updates, breakdowns, spare parts, and the level of support you can realistically expect. Who do you call when something goes wrong? How fast can issues be resolved? And what skills do you need in-house? A practical look at the full lifecycle of a farm robot to help you avoid costly surprises.
Wed 21
2:00 PM - 3:00 PM
Stage 2
The Tech Builder Experience
Description
Farming rarely goes exactly as planned. This panel focuses on how AI supports day-to-day operations, helping you prepare the night before while staying agile when reality shifts in the morning. From changing weather to labor and machine availability, AI can turn complexity into clear, actionable plans.
Through concrete use cases such as spraying, harvesting, logistics, and packhouse decisions, speakers will explore how AI enables real-time adaptation while keeping farmers in control. The discussion will highlight the balance between automation and human judgment, and how to build trust in AI recommendations when decisions need to be made fast. The goal: make AI a practical co-pilot in the field, at harvest, and through packing and sales.
Supported by
Wed 21
3:00 PM - 4:30 PM
Main Stage 1
The Growers Experience
Description
This open barcamp is designed as a hands-on working space where growers, solution builders, equipment manufacturers, and AgTech startups come together to actively shape the next generation of agricultural tools. Moving beyond traditional feedback sessions, participants will collaborate on real-world use cases, challenge current approaches, refine existing concepts, and explore new directions grounded in field realities.
Each discussion table will focus on a key stage of the crop cycle, enabling targeted exchanges and practical problem-solving:
Land Preparation & Soil Management (incl. tillage)
Planting / Seeding / Establishment
Irrigation & Water Management
Nutrient Management (incl. fertigation)
Crop Protection (pest, disease & weed management)
Canopy & Crop Management (pruning, thinning, training, crop load management)
Scouting, Monitoring & Sensing
Yield Management & Forecasting
Harvest
Post-Harvest (handling, sorting, storage)
By fostering direct dialogue between end-users and innovators, this session aims to accelerate the development of solutions that are not only technologically advanced, but also practical, scalable, and aligned with growers’ needs. Participants will leave with actionable insights, new connections, and a clearer vision of where innovation should focus next.
Wed 21
3:30 PM - 4:00 PM
Stage 2
The Tech Builder Experience
Supported by
Wed 21
4:30 PM - 6:00 PM
Food Court
Media highlight
THURS 22
9:00 AM - 10:00 AM
Stage 2
Description
Water management is becoming a critical challenge across many farming systems, requiring more precise, efficient, and resilient irrigation practices. This roundtable will explore how AgTech and automation are reshaping irrigation, from monitoring and decision-support tools to automated systems in the field. What solutions are already delivering value? What are the limits in real farm conditions? And how can technology better support growers facing increasing constraints on water use? Bringing together different perspectives, this session will provide a broad view of current innovations and practical pathways forward.
Supported by
THURS 22
9:00 AM - 10:00 AM
Main Stage 1
Campus Day
Supported by
THURS 22
9:00 AM - 9:30 AM
Press Room
Description
Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.
The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.
Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.
THURS 22
10:00 AM - 2:00 PM
Demo Zone
Supported by
THURS 22
10:15 AM - 11:15 AM
Demo Zone
THURS 22
11:00 AM - 12:00 PM
Main Stage 1
The Tech Builder Experience
Description
While much of the AgTech conversation focuses on on-farm ROI, the long-term economic vitality of agricultural economies will depend on how well regions capture the broader \"AgTech multiplier.\" This session will focus on early attempts to understand regional economic impact analysis and explore how investments in autonomous systems may be able to seed a new economy for Washington and agriculture broadly - from specialized robotics maintenance hubs to localized data-processing centers. The goal is to move the discussion from \"cost-savings for growers\" to \"wealth-building for the region,\" featuring a roundtable with VCs, regional development officers, local bankers, and industrial site developers as well as industry leaders.
THURS 22
1:30 PM - 5:00 PM
Smart farms tour
Supported by
