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EVENT

Opening hours

21st

Tuesday Oct

9 AM - 4 PM

22nd

Wednesday Oct

9 AM - 4 PM

23rd

Thursday Oct

9 AM - 4 PM

CONDITIONS

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CONDITIONS TO SQL

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SQL

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EVENTS

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Discover how innovative field designs and growing strategies are revolutionizing farming efficiency. The discussion will examine specialized trellis systems for tree fruits, advanced breeding techniques for automation-friendly vegetables, and reimagined field architectures that maximize robotic harvesting potential. Join us as industry leaders share insights on the crucial intersection between plant genetics and field configuration—where biological adaptations and technological innovations converge to transform agricultural productivity for generations to come." 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Watch as growers share their journeys implementing various data collection and analysis systems—from field sensors and satellite imagery to yield mapping and predictive analytics. These innovative producers will demonstrate how data transformed their planting strategies, irrigation management, input application, and harvest timing while honestly addressing implementation challenges, ROI considerations, and the learning curve associated with agricultural data systems. Join us for this practical, grower-led discussion that cuts through the hype to reveal how real farms are using data to make smarter, more profitable decisions at every stage of production." 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Watch as these visionaries compete for the prestigious FIRA USA 2025 Awards while presenting their innovations directly to top investors. This isn\'t just another conference—it\'s your front-row seat to agricultural transformation. Connect with the brilliant minds solving farming\'s biggest challenges through robotics, AI, and automation. Investors: Don\'t miss this golden opportunity to identify high-growth potential in the booming ag-tech sector before everyone else! The future of farming is being written now. Be there when it happens." 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These groundbreaking case studies provide unmatched insights and tangible benefits through real grower data. Discover cost reductions, enhanced data collection, and yield optimization in action." 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Industry experts and policy specialists will examine the current status of autonomous machinery regulations in agriculture, highlighting the stark contrast between advanced autonomous vehicles operating freely on San Francisco streets while autonomous tractors face significant restrictions in fields. The conversation will explore critical safety protocols for protecting farmworkers and equipment operators, identify regulatory hurdles impeding innovation, and discuss collaborative approaches for growers and policymakers to develop sensible frameworks that balance safety concerns with technological advancement. Join us for this crucial conversation about creating a regulatory environment that supports rather than hinders the agricultural automation revolution." 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Our distinguished visionary will explore how today\'s emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming\'s future. Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture\'s next evolution—where today\'s experimental technologies become tomorrow\'s farming foundations." 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Our diverse panel—featuring successful ag-tech founders, strategic farm-startup partnerships, and international scaling experts—will share the unfiltered truth about what works, what doesn\'t, and critical lessons learned: - Breaking farmer adoption barriers - Strategic scaling decisions - Success stories and valuable failures - Candid lessons learned: “What we wish we\'d known” This straightforward conversation reveals the real challenges behind agricultural innovation at scale, offering actionable intelligence for startups, investors, and industry partners." 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EVENTS SPEAKERS

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EVENTS ROBOTS

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Agenda

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TUES 21

9:00 AM - 10:00 AM

The Plaza

Press Conference: FIRA USA 2025

Special happenings

Speakers

Gwendoline Legrand, Co-organizer, GOFAR/FIRA

Gwendoline Legrand Co-director GOFAR/FIRA

TUES 21

9:15 AM - 10:00 AM

Stage 2 - Exhibition Zone 1

Automating the Harvest: Cutting-Edge Technologies Revolutionizing America's Farming

Growers Pitch

Description

This session will spotlight innovative farmers showcasing the latest harvest automation technologies transforming American agriculture. Growers will present the cutting-edge tools they\'re currently implementing on their farms and discuss their ongoing technological needs. Attendees will gain firsthand insights into how robotics, AI, and IoT solutions are addressing labor challenges and boosting efficiency across diverse farming operations, while also learning about opportunities for further technological development in the agricultural sector.

Wed 22

9:15 AM - 10:00 AM

Stage 2 - Exhibition Zone 1

Weed Management Showdown: Lasers, Precision Spraying, or Mechanical Solutions?

Growers Pitch

Description

This dynamic session brings together farmers on the frontlines of agricultural innovation to share their real-world experiences with cutting-edge weeding technologies. Witness firsthand accounts from growers who have implemented laser weeding systems, precision chemical application technologies, and advanced mechanical weeding solutions in their operations.

These agricultural pioneers will compare their chosen technologies, debate the practical advantages and limitations of each approach, and discuss key considerations including cost-effectiveness, environmental impact, and implementation challenges. Join us for this illuminating farmer-led discussion that cuts through the marketing hype to deliver honest insights about the future of weed management from those who have soil under their fingernails.

THURS 23

9:30 AM - 4:00 PM

Demo Zone

Demos: Live Autonomy on Display

Demos

TUES 21

10:00 AM - 2:30 PM

Waite Hall - Stage 1

Open Innovation day program

Round Tables

Description

Coming soon

TUES 21

10:00 AM - 11:00 AM

The Plaza

Press Conference: NIQO Robotics

Special happenings

Wed 22

10:00 AM - 11:30 AM

Waite Hall - Stage 1

Optimizing Crop & Field Design for Automation

Round Tables

Description

This groundbreaking panel discussion will explore the future of agriculture where crop biology meets cutting-edge automation. Discover how innovative field designs and growing strategies are revolutionizing farming efficiency. The discussion will examine specialized trellis systems for tree fruits, advanced breeding techniques for automation-friendly vegetables, and reimagined field architectures that maximize robotic harvesting potential.

Join us as industry leaders share insights on the crucial intersection between plant genetics and field configuration—where biological adaptations and technological innovations converge to transform agricultural productivity for generations to come.

Wed 22

10:00 AM - 4:00 PM

Demo Zone

Demos: Live Autonomy on Display

Demos

THURS 23

10:00 AM - 12:00 PM

Waite Hall - Stage 1

Education day program

Round Tables

THURS 23

10:00 AM - 11:30 AM

Stage 2 - Exhibition Zone 1

AI Revolution in Agriculture: Current Realities and Future Horizons

Round Tables

Description

This thought-provoking panel discussion brings together leading AI experts and agricultural innovators to explore the concrete ways artificial intelligence is already transforming farming operations. Panelists will dissect real-world applications currently in use—from AI-powered planting schedule optimization to sophisticated yield prediction models—while examining the challenges and opportunities that lie ahead.

The conversation will dive into how machine learning algorithms are revolutionizing crop management decisions, resource allocation, and risk assessment across diverse farming operations. Industry pioneers will share their vision for agriculture\'s AI-driven future, discussing emerging technologies poised to reshape everything from autonomous fleet management to real-time crop health monitoring.

Join us for this forward-looking exploration of agriculture\'s digital transformation and discover how AI is evolving from experimental technology to essential farm management tool.

Wed 22

10:20 AM - 10:40 AM

Stage 2 - Exhibition Zone 1

Smart tech Pitch by Naio Technologies

Smart tech Pitch

Supported by

TUES 21

10:30 AM - 4:00 PM

Demo Zone

Demos: Live Autonomy on Display

Demos

Wed 22

10:40 AM - 11:01 AM

Stage 2 - Exhibition Zone 1

Smart tech Pitch by Robovision

Smart tech Pitch

Supported by

Wed 22

11:00 AM - 11:20 AM

Stage 2 - Exhibition Zone 1

Smart tech Pitch by NIQO Robotics

Smart tech Pitch

Supported by

THURS 23

11:30 AM - 12:15 PM

Stage 2 - Exhibition Zone 1

Data-Driven Farming: Transforming Grower Decision-Making

Growers Pitch

Description

This revealing pitch session showcases farmers who have revolutionized their operations through data-powered decision-making. Watch as growers share their journeys implementing various data collection and analysis systems—from field sensors and satellite imagery to yield mapping and predictive analytics.

These innovative producers will demonstrate how data transformed their planting strategies, irrigation management, input application, and harvest timing while honestly addressing implementation challenges, ROI considerations, and the learning curve associated with agricultural data systems. Join us for this practical, grower-led discussion that cuts through the hype to reveal how real farms are using data to make smarter, more profitable decisions at every stage of production.

TUES 21

1:00 PM - 2:45 PM

Stage 2 - Exhibition Zone 1

Start-up pitch session: Farming’s Next Big Tech

Startup Pitches

Speakers

Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures

Michael Rose Partner Better Food Ventures & The Mixing Bowl

Constance Bowen General Partner Farmhand Ventures

Bijoy Shah Associate Earth Foundry

Trevor Sieck Startup Relationship Manager FoodBytes! by Rabobank

THURS 23

1:30 PM - 2:15 PM

Stage 2 - Exhibition Zone 1

How and why a grower became a tech innovator?

Growers Pitch

Wed 22

2:00 PM - 2:30 PM

Stage 2 - Exhibition Zone 1

Western Growers case studies

Growers Pitch

Description

Western Growers proudly unveils the first case study in a series that explores the transformative power of automation in agriculture. These groundbreaking case studies provide unmatched insights and tangible benefits through real grower data. Discover cost reductions, enhanced data collection, and yield optimization in action.

Wed 22

2:30 PM - 4:00 PM

Waite Hall - Stage 1

Navigating the Regulatory Landscape: Agricultural Robotics Safety and Policy

Round Tables

Description

This compelling panel discussion delves into the evolving regulatory framework surrounding agricultural robotics in California and worldwide. Industry experts and policy specialists will examine the current status of autonomous machinery regulations in agriculture, highlighting the stark contrast between advanced autonomous vehicles operating freely on San Francisco streets while autonomous tractors face significant restrictions in fields. The conversation will explore critical safety protocols for protecting farmworkers and equipment operators, identify regulatory hurdles impeding innovation, and discuss collaborative approaches for growers and policymakers to develop sensible frameworks that balance safety concerns with technological advancement. Join us for this crucial conversation about creating a regulatory environment that supports rather than hinders the agricultural automation revolution.

Wed 22

2:30 PM - 3:00 PM

Stage 2 - Exhibition Zone 1

Smart tech Pitch by New Holland

Smart tech Pitch

Supported by

THURS 23

2:30 PM - 3:30 PM

Waite Hall - Stage 1

Farming's Next Horizon: A Visionary Perspective on Agriculture

Leader Talk

Description

This captivating keynote features a globally renowned thought leader from the agriculture and food innovation space who will synthesize cutting-edge developments and paint a compelling picture of farming\'s transformation over the next decade.

Our distinguished visionary will explore how today\'s emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming\'s future.

Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture\'s next evolution—where today\'s experimental technologies become tomorrow\'s farming foundations.

TUES 21

2:45 PM - 4:00 PM

Waite Hall - Stage 1

Scaling Ag Robotics: Brutal Truths & Winning Strategies

Round Tables

Description

Join our candid roundtable discussion with industry pioneers who\'ve navigated the challenging journey from promising technology to widespread farm adoption. Our diverse panel—featuring successful ag-tech founders, strategic farm-startup partnerships, and international scaling experts—will share the unfiltered truth about what works, what doesn\'t, and critical lessons learned:

- Breaking farmer adoption barriers
- Strategic scaling decisions
- Success stories and valuable failures
- Candid lessons learned: “What we wish we\'d known”

This straightforward conversation reveals the real challenges behind agricultural innovation at scale, offering actionable intelligence for startups, investors, and industry partners.

Wed 22

4:00 PM - 5:30 PM

Food Court

Taylor Farms Afterwork

Special happenings

Supported by

Regular Rate

& Exhibitors

Special rates

Growers, Journalists & Students