22nd
Tuesday Oct 22nd.
8:00 AM to 6:00 PM
23rd
Wednesday Oct 23rd.
8:00 AM to 6:00 PM
24th
Thursday Oct 24th.
8:00 AM to 5:00 PM
FIRA USA general agenda at a glance !
EXPO ZONE
Opening hours
Official opening hours
22nd
Tuesday Oct 22nd.
8:00 AM to 6:00 PM
23rd
Wednesday Oct 23rd.
8:00 AM to 6:00 PM
24th
Thursday Oct 24th.
8:00 AM to 5:00 PM
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THURS 24
7:30 AM - 9:00 AM
The plaza
Special happenings
Description
You are cordially invited to a special breakfast event dedicated to raising funds for the 4-H programs administered by the University of California Agriculture and Natural Resources (UC ANR). Coinciding with FIRA USA 2024, this fundraiser aims to enhance our efforts in providing exceptional agricultural education and STEM opportunities to youth statewide.
4-H is the largest youth development organization in the U.S., supported by the USDA and land-grant universities. It empowers young people with lifelong skills through hands-on projects in agriculture, science, health, and citizenship. The name 4-H stands for four personal development areas: head, heart, hands, and health. With (REAL NUMBER))thousands of members across California, 4-H offers hands-on projects in health, science, agriculture, and civic engagement, fostering growth and learning in a supportive environment.
Kelly Scott
kdscott@ucanr.edu
TUES 22
8:30 AM - 8:45 AM
Waite hall - Main stage
Special happenings
Wed 23
8:30 AM - 9:45 AM
Waite Hall - Main stage
Special happenings
TUES 22
8:45 AM - 12:30 PM
Waite Hall - Main stage
Panel discussions
Description
The Open Innovation program focuses on pioneering advancements in agricultural robotics and related technologies, fostering collaboration between industry professionals, researchers, and students.
Wed 23
8:45 AM - 10:00 AM
Waite Hall - Main stage
Panel discussions
THURS 24
8:45 AM - 10:00 AM
Waite Hall - Main stage
Description
Join us for an engaging panel discussion on strategies for growers to effectively engage dealers and manufacturers in adopting new agricultural technologies. In this session, industry experts will share insights and best practices for fostering collaboration between growers, dealers, and manufacturers to facilitate the adoption of innovative agricultural technologies. Topics will include business development strategies, building trust and partnerships, navigating financial considerations, and overcoming potential barriers to adoption. Through interactive dialogue and use-cases, participants will gain valuable insights into how to navigate the dynamic landscape of agricultural technology adoption and drive positive change within the industry.
Wed 23
10:00 AM - 10:45 AM
Waite Hall - Main stage
THURS 24
10:00 AM - 11:30 AM
The plaza
Panel discussions
Description
Join us for an illuminating overview of the Workforce and Education Program in Agricultural Robotics, dedicated to shaping the next generation of agricultural innovators and professionals. This program aims to bridge the gap between academia and industry by offering comprehensive training, resources, and hands-on experiences in the field of agricultural robotics.
Wed 23
10:00 AM - 11:00 AM
Main Expo Bldg. - Expo zone 1
Special happenings
Description
For media only
The Press Tour is a unique opportunity to listen to and meet with our top experts during a one-hour tour of the exhibition area.
Robot manufacturers, technology suppliers, services, and associations: each year, journalists have the chance to discover their products, listen to announcements and ask them questions.
THURS 24
10:00 AM - 10:45 AM
Waite Hall - Main stage
Wed 23
10:00 AM - 10:20 AM
The Plaza
InnoPitches
Wed 23
10:30 AM - 10:50 AM
The Plaza
InnoPitches
Wed 23
10:45 AM - 11:30 AM
Waite Hall - Main stage
THURS 24
10:45 AM - 11:30 AM
Waite Hall - Main stage
Round Tables
Wed 23
11:00 AM - 11:20 AM
The Plaza
InnoPitches
TUES 22
11:00 AM - 12:00 PM
The plaza
Round Tables
Wed 23
11:30 AM - 12:30 PM
Waite Hall - Main stage
Round Tables
Description
A targeted roundtable discussion focusing on the automation requirements within the field crops industry. This session convenes industry experts, stakeholders, and innovators to examine the specific challenges and opportunities encountered in the cultivation of field crops. Discussions will revolve around leveraging robotics and automation technologies to optimize planting, irrigation, harvesting, and post-harvest processes in field crop production. Through collaborative dialogue, participants will explore avenues for automation implementation, share successful strategies, and catalyze innovation to meet the evolving demands of the field crops industry.
THURS 24
11:30 AM - 12:15 PM
Waite Hall - Main stage
Round Tables
Wed 23
11:30 AM - 11:50 AM
The Plaza
InnoPitches
THURS 24
12:00 PM - 12:45 PM
The plaza
Invest day
Speakers
Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures
Michael Rose Partner Better Food Ventures & The Mixing Bowl
Constance Bowen General Partner Farmhand Ventures
Seana Day Partner Culterra Capital
Bijoy Shah Investor Fulcrum Global Capital
Trevor Sieck Startup Relationship Manager FoodBytes! by Rabobank
Wed 23
12:00 PM - 12:20 PM
The Plaza
InnoPitches
TUES 22
12:30 PM - 3:30 PM
Ag Floral Building - Expo zone 2
Posters session
TUES 22
1:00 PM - 2:00 PM
Main Expo Bldg. - Expo zone
Special happenings
TUES 22
1:30 PM - 2:00 PM
Mariaviov Hall
InnoPitches
TUES 22
2:00 PM - 3:30 PM
Waite Hall - Main stage
Invest day
Speakers
TUES 22
2:00 PM - 3:30 PM
Vegetables demo zone
Description
Explore a range of autonomous solutions in real-life settings for diverse applications such as tillage, mechanical, and laser weeding in both medium and high-density crops, as well as for multiple other uses.
Wed 23
2:00 PM - 3:00 PM
Orchards demo zone
Description
Discover in real conditions various autonomous solutions for multiple applications: orchard care and harvesting
THURS 24
2:00 PM - 3:30 PM
Vegetables demo zone
Description
Explore a range of autonomous solutions in real-life settings for diverse applications such as tillage, mechanical, and laser weeding in both medium and high-density crops, as well as for multiple other uses.
Wed 23
2:00 PM - 2:20 PM
The plaza
InnoPitches
Wed 23
2:30 PM - 2:50 PM
The Plaza
InnoPitches
Wed 23
3:00 PM - 4:00 PM
Vineyards demo zone
Description
Explore different autonomous solutions across various applications in real-life conditions: from row and inter-row cultivation, to spraying, weeding and guiding
TUES 22
3:00 PM - 5:30 PM
Waite Hall - Main stage
Invest day
Speakers
Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures
Michael Rose Partner Better Food Ventures & The Mixing Bowl
Constance Bowen General Partner Farmhand Ventures
Seana Day Partner Culterra Capital
Bijoy Shah Investor Fulcrum Global Capital
Trevor Sieck Startup Relationship Manager FoodBytes! by Rabobank
Wed 23
3:00 PM - 3:20 PM
The Plaza
InnoPitches
TUES 22
3:30 PM - 4:30 PM
Vineyards demo zone
Description
Explore different autonomous solutions across various applications in real conditions: from row and inter-row cultivation, to spraying, weeding and guiding
THURS 24
3:30 PM - 4:30 PM
Vineyards demo zone
Description
Explore different autonomous solutions across various applications in practical conditions: From row and inter-row cultivation, to spraying, weeding and guiding
Wed 23
3:30 PM - 4:00 PM
The plaza
InnoPitches
Wed 23
4:00 PM - 5:30 PM
Vegetables demo zone
Description
TUES 22
4:30 PM - 5:30 PM
Orchards demo zone
Description
Discover in real conditions various autonomous solutions for multiple applications: orchard care and harvesting
THURS 24
4:30 PM - 5:30 PM
Orchards demo zone
Description
Discover in real conditions various autonomous solutions for multiple applications: Orchard care and harvesting
Wed 23
5:30 PM - 7:00 PM
Food Court
Special happenings
TUES 22
6:00 PM - 8:00 PM
Special happenings
Regular Rate
& Exhibitors
Special rates
Growers, Journalists & Students