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Investors x Startups

FIRA USA sets aside specific time to facilitate meetings between agricultural robotics investors and startups.

The agricultural robotics market is booming, set to skyrocket from $14.74B in 2024 to $48.06B by 2030 (23% CAGR), with North America leading at 35.2% market share—now is the time to invest in the future of farming!

VCs, Business Angels, Corporate Ventures

All take part in the FIRA USA Invest Day, hoping to discover the best new agricultural robotics solutions


Startups

Make the most of the largest investment forum in ag robotics, which boasts a global profile thanks to international media coverage.

Start-Up Pitch Session

Open to startups from seeding stage to Series C, join the one-of-a-kind Start-Up Pitch session dedicated to Agricultural Robotics and Autonomous Farming Systems!

Selected startups will have 10 minutes, including Q&A, to showcase their solution and business model to a panel of investors including VCs, M&As, and business angels. This is your chance to compete across multiple categories with tailored evaluation criteria and win the FIRA USA Awards 2025.

List of the startups that will pitch on October, 21st:

Confidentiality:

the pitch session will be open to all FIRA USA 25 registrants.

Requirements:

  • Robotics solutions for farming only
  • Level of growth:
    • Must be a post prototype - we welcome early stage companies, but you must have a version of your system already built in order to be considered.
    • Open to startups from seeding up to Series A, B & C funding
  • The pitch will take place in person only, on October 21st, 2025 in Woodland (Calif.)

STEP #1

Call for Pitches/Applications online

STEP #2

Judges’ shortlisting of startups.

STEP #3

Unveiling of selected start-ups

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Agenda

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AgriFoodTech Innovation Grant Pitch Competition

TUES 21

11:40 AM - 12:40 PM

Exhibition Zone 1 - Stage 2

Audience will have a chance to view and understand a sampling of the latest innovations in AgriFood technology, as a cohort of early-stage startup company finalists in an AgriFoodTech Innovation Grant Pitch Competition will present their current company presentations in front of a panel of experienced AgriFood investors / judges. The finalists are competing for a $50,000 non-dilutive innovation grant, with the winner to be announced later in the day at the FIRA evening reception.

Description

Audience will have a chance to view and understand a sampling of the latest innovations in AgriFood technology, as a cohort of early-stage startup company finalists in an AgriFoodTech Innovation Grant Pitch Competition will present their current company presentations in front of a panel of experienced AgriFood investors / judges. The finalists are competing for a $50,000 non-dilutive innovation grant, with the winner to be announced later in the day at the FIRA evening reception.

Supported by

Start-up pitch session: Farming’s Next Big Tech

TUES 21

1:00 PM - 2:45 PM

Exhibition Zone 1 - Stage 2

Ready to meet the game-changers revolutionizing agriculture? FIRA USA 2025 is your exclusive gateway to the most groundbreaking ag robotics startups in America! On October 21st, 2025, our high-energy Pitch Session will showcase trailblazing entrepreneurs unveiling next-generation autonomous farming solutions. Watch as these visionaries compete for the prestigious FIRA USA 2025 Awards while presenting their innovations directly to top investors. This isn't just another conference—it's your front-row seat to agricultural transformation. Connect with the brilliant minds solving farming's biggest challenges through robotics, AI, and automation. Investors: Don't miss this golden opportunity to identify high-growth potential in the booming ag-tech sector before everyone else! The future of farming is being written now. Be there when it happens.
Scaling Ag Robotics: Brutal Truths & Winning Strategies

TUES 21

2:45 PM - 4:00 PM

Exhibition Zone 1 - Stage 2

Join our candid roundtable discussion with industry pioneers who've navigated the challenging journey from promising technology to widespread farm adoption. Our diverse panel—featuring successful ag-tech founders, strategic farm-startup partnerships, and international scaling experts—will share the unfiltered truth about what works, what doesn't, and critical lessons learned: - Breaking farmer adoption barriers - Strategic scaling decisions - Success stories and valuable failures - Candid lessons learned: “What we wish we'd known” This straightforward conversation reveals the real challenges behind agricultural innovation at scale, offering actionable intelligence for startups, investors, and industry partners.
FIRA USA award ceremony

THURS 23

12:15 PM - 1:15 PM

Exhibition Zone 1 - Stage 2

FIRA USA award ceremony

Special happenings

Three categories rewarding the best robots and robot manufacturers will be announced at the FIRA USA during this ceremony. > The "Best Start-up" - investors’ choice: prize for the most promising start-up in terms of investment, awarded by the jury of FIRA USA investors (New Holland, AGCO Ventures, Culterra Capital, Foodbites! By Rabobank, Farmhand Ventures, Earth Foundfry and The Mixing Bowl) following the pitch sessions on October 21 at 1:00 pm. > The "Best FIRA USA Robot" - participants’ choice: The robots exhibiting at FIRA USA 2025 that received the most votes from participants in the dedicated voting app, awarded by World FIRA: gold, silver and bronze medals. > The "Women In AgRobotics of the year" - the women associations choice: This award celebrates the exceptional women shaping the future of agricultural robotics with determination, vision, and courage, while inspiring others through their leadership and impact on the industry. (Jury: Women in Ag Magazine, American Agri-Women, Women in Ag Tech, California Women for Agriculture)
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