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You will find everything you need to know about FIRA USA right here!

FIRA USA brings together over 2,500 leaders from across the agricultural robotics sector for three days of insightful discussions and networking. Together, they explore critical industry challenges, address the needs of growers, and cultivate strategic collaborations. Join the unique 3-day in-field event focused on autonomous solutions for agriculture

Why participate in FIRA USA?


Discuss market trends and challenges


Discover autonomous solutions for sustainable farming


Encourage the use of robotics among a wider audience


Promote partnerships

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How to get FIRA USA ?


FIRA USA starts on October 22nd, 2024 and ends on October 24th, 2024

Tuesday, October
8:00 AM - 6:00 PM
Wednesday, October
8:00 AM - 6:00 PM
Thursday, October
8:00 AM - 5:00 PM

Access Ticket

Register now to get access to the event and save time on D-Day!

  • 3-day tickets or 1-day tickets available
  • Free for farmers, journalists and students
  • 10% Special rates for groups over 5 persons, please contact us
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Important information

World FIRA Ticket*
   3 days Pass  1 day Pass
REGULAR $449 $199
on-site $499 $249
ACADEMIA $299 $99
on-site $349 $149
Farmers Free Free
Journalists** Free Free
Students*** Free Free

Include snacks and coffee. No lunch. (Food Trucks available on site) 

*The organizer will check the registered attendees. If you have selected the wrong category, your registration will not be accepted.

**Journalist > upload a press card

***Students > up to Master degrees upload a student card

10% –  Special rates for groups over 5 persons, please contact us.

Ticket are non-transferable.
Registration is online and payment can be made with your credit card on a secure server.

Book your hotel now.

Hampton Inn & Suites

2060 Freeway Dr, Woodland, CA 95776

Best Western Shadow Inn

584 N East St, Woodland, CA 95776

Holiday Inn Express

2070 Freeway Dr, Woodland, CA 95776

Sacramento Airport Fairfield Inn & Suites

2100 Freeway Dr, Woodland, CA 95776

Comfort Suites Woodland-Sacramento Airport

2080 Freeway Dr, Woodland, CA 95776

By plane

Be sure to consider traffic and weather conditions.

By car

Meet us at the main entrance of FIRA USA (free parking):  YOLO COUNTY FAIR – 1250 E Gum Ave, Woodland, CA 95776, États-Unis

Get the directions: 

I-5 North

Take exit 537 for Main St. S toward  CA-113 S/Woodland 

Turn left on E Main St. 

Turn Left onto Matmor Road

Turn right onto Gum Ave, Yolo County Fair – Main Entrance will be on your left. 


I-5 South

Merge onto the CA-113 S, follow signs for Davis

Take exit 36 for Gibson Road

Keep right at the fork, follow signs for Gibson Rd E,  and merge onto E. Gibson Road

Turn right onto Matmor Rd

Turn Left onto Gum Ave Yolo County Fair – Main Entrance will be on the Left

By taxi

Friendly Cab of Davis

+1 530-750-1111


Jvx Transportation

 +1 530-662-2749


A & B Taxi

+1 530-844-6922


  • FIRA USA is mostly an outdoor event. Be sure to wear comfortable clothes and shoes. Be prepared in case of rainy weather.
  • If you need any help with directions, don't hesitate to ask!
  • If driving, please make allowances for traffic and weather conditions.
  • All sessions will start promptly. Ensure you arrive 15 minutes before the starting time.

Food available for purchase

Location: Food Truck Court at Rotary Park


West Coast Taco Bar                             Bella Familia Pizza                             Buckhorn Truck                             Cousins Maine Lobster 


Specialty Coffee Drinks Available for Purchase:

Location: Food Truck Court at Rotary Park

  • The Bean Brigade
Free coffee areas sponsored by Beck Hybrids






Register to FIRA USA 2024

You can look up to the registration form here or download the app for ANDROID or for IOS.

With your email you have access to:

  • Print your badge
  • Connect with attendees
  • Schedule meetings
  • Scan leads

Take a look at the FIRA USA 2023 attendees profiles. The 2024 list will be available before the event.

Download the attendee list.

Discover our gallery here

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