Media - FIRA USA

WHERE ROBOTICS & AGTECH MEET GROWERS’ NEEDS

Born in California as a robotics-focused event, FIRA USA is now entering a new chapter. For its 5th edition, the event moves to Yakima, Washington State — expanding its scope from agricultural robotics to the full AgTech spectrum, addressing the specific needs of the Pacific Northwest.

Journalists — FIRA USA is where the future of agriculture meets the reality of the field. Live demos on real crops, candid conversations with growers, and exclusive industry announcements across 3 days. Orchards, vineyards, vegetables, hops, berries, the full diversity of Pacific Northwest agriculture, and the technologies being built to serve it. See you at FIRA USA 2026.

On the Agenda

Robot Demos

4 demo zones showcasing 35+ solutions for specialty crops — vegetables, orchards, and vineyards. Watch robots and AgTech solutions run live on real farms, from early prototypes to production-ready machines. Meet the manufacturers and see the technology work.

AgTech Exhibition

Meet 80+ exhibitors from the AgTech industry worldwide — robot manufacturers, tech suppliers, universities, non-profits — all in one place. Be the first to hear exclusive announcements from our exhibitors.

Growers Insights & Premium Content

Growers, commodity boards, tech builders, and elected representatives sharing the floor. 3 days of panels, roundtables, pitches, and working sessions tackling the real challenges facing Pacific Northwest agriculture — irrigation, harvesting, pruning, canopy management, and more.

Smart Matchmaking

2,500+ participants. Farmers, investors, engineers, researchers. Breakfast sessions, evening receptions, and structured networking time across all 3 days.

FIRA USA PRESS CONFERENCE

Breaking News & Breakfast

Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.

The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.

Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.

20 - 22

October

9:00 am

Location

Press Room - Sundome

Who ?

Coming soon

Learn more about the…

Robots

Exhibitors

Speakers