FIRA USA

WHERE ROBOTICS & AGTECH MEET GROWERS’ NEEDS

Born in California as a robotics-focused event, FIRA USA is now entering a new chapter. For its 5th edition, the event moves to Yakima, Washington State — expanding its scope from agricultural robotics to the full AgTech spectrum, addressing the specific needs of the Pacific Northwest.

Journalists — FIRA USA is where the future of agriculture meets the reality of the field. Live demos on real crops, candid conversations with growers, and exclusive industry announcements across 3 days. Orchards, vineyards, vegetables, hops, berries — the full diversity of Pacific Northwest agriculture, and the technologies being built to serve it. See you at FIRA USA 2026.

On the Agenda

Robot Demos

4 demo zones showcasing 35+ solutions for specialty crops — vegetables, orchards, and vineyards. Watch robots and AgTech solutions run live on real farms, from early prototypes to production-ready machines. Meet the manufacturers and see the technology work.

AgTech Exhibition

Meet 80+ exhibitors from the AgTech industry worldwide — robot manufacturers, tech suppliers, universities, non-profits — all in one place. Be the first to hear exclusive announcements from our exhibitors.

Growers Insights & Premium Content

Growers, commodity boards, tech builders, and elected representatives sharing the floor. 3 days of panels, roundtables, pitches, and working sessions tackling the real challenges facing Pacific Northwest agriculture — irrigation, harvesting, pruning, canopy management, and more.

Smart Matchmaking

2,500+ participants. Farmers, investors, engineers, researchers. Breakfast sessions, evening receptions, and structured networking time across all 3 days.

FIRA USA PRESS CONFERENCE

The International Forum of Agricultural Robotics – FIRA and Yakima County Economic Development Association invite you to FIRA USA 2026 Press Conference.

On the agenda:

09:00 am – 09:30 am: Welcome, light breakfast, and networking time
09:30 am – 10:00 am: FIRA USA 2026 official announcement and information updates
- Derek Sandison, Director, Washington State Department of Agriculture
- Amanda McKinney, Yakima County Commissioner
- Jon DeVaney, President, Washington State Tree Fruit Association
- Maialen Cazenave, Co-director, GOFAR—FIRA
10:00 am – 10:20 am: Q&A
10:30 am – 11:15 am: Panel discussion: “Growers’ Perspectives: Automation Needs and Vision for the Region”
11:15 am – 12:00 pm: Preview discussion with robot manufacturers and presentation of autonomous solutions
12:00 pm – 1:00 pm: Networking and Snacks