Location
Exhibition Area
Welcome to the press room, where you will find everything you need to know about FIRA USA 2025.
FIRA USA, THE event for agricultural robots and autonomous solutions in the field across California, is back for the 3rd edition!
NEW EDITION…. NEW LOCATION…. NEW DATES
The leading event dedicated to Ag Robotics is back on October 21st to 23rd, 2025 at Woodland | Sacramento, California.
Journalists – FIRA USA is the ultimate forum for learning more about the future of agriculture through today’s innovations, including exclusive updates on all the latest technological advances, in the US and worldwide. But that’s not it, take the opportunity to learn more about the industry during the live sessions where experts gathered to talk about the issues that growers are facing and how to address them in each crop types. Vegetables, Vineyards, Field Crops, Orchards… FIRA is the place to be if you want to be at the heart of ag, so will you be there? See you at FIRA USA!
Robot Demos
3 demo zones with 35+ solutions showcasing: vegetables, orchards and vineyards! A place where robots at every stage from prototype to production model may be seen and can show off what they're capable of. Watch robot demos for specialty crops with 20+ demos on real crops, trees, and vineyards. Meet manufacturers and watch the future of Ag unfold in front of you.
Exhibition Area
Meet more than 80 exhibitors from the AgRobotics industry worldwide in one place. Robot manufacturers, technology suppliers, non-profits, universities… all showcasing their autonomous solutions and services. It will also be the place for you to be the first to know about the exclusive announcements of some of our exhibitors!
Conferences
Elected representatives, Commodity Boards, Farmers, Robot Manufacturers, Technology Suppliers,… Listen to the experts and familiarize yourself with the industry over 3 days of live discussions during the Tech & Education day, Panel Discussions, Roundtables, Inno’Pitches…
Networking
Connect with industry figures! How? Enjoy a drink, breakfast, and networking time over the course of 3 days. Numerous opportunities to make contact with the 2500+ participants of FIRA USA.
Press Tour
Participate in the FIRA USA PRESS TOUR. Take this unique – and exclusive – opportunity to listen and meet with our top experts during a one-hour tour of the exhibition area.
Robot manufacturers, technology suppliers, services, and non-profits: each year, journalists have the chance to discover their products, hear the latest news and ask them questions.
Stay tuned, we’ll be in touch soon with more information.
Location
Exhibition Area
Who ?
Stay tuned for the official list and get ready for some FIRA USA exclusives…
Learn more about the…
Register now for free and get your badge for the three days of the event
Register HereFIRA USA 2025 Communication Kit - Coming soon ...
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Growers, Journalists & Students