Location
Press Room - Sundome
Robot Demos
4 demo zones showcasing 35+ solutions for specialty crops — vegetables, orchards, and vineyards. Watch robots and AgTech solutions run live on real farms, from early prototypes to production-ready machines. Meet the manufacturers and see the technology work.
AgTech Exhibition
Meet 80+ exhibitors from the AgTech industry worldwide — robot manufacturers, tech suppliers, universities, non-profits — all in one place. Be the first to hear exclusive announcements from our exhibitors.
Growers Insights & Premium Content
Growers, commodity boards, tech builders, and elected representatives sharing the floor. 3 days of panels, roundtables, pitches, and working sessions tackling the real challenges facing Pacific Northwest agriculture — irrigation, harvesting, pruning, canopy management, and more.
Smart Matchmaking
2,500+ participants. Farmers, investors, engineers, researchers. Breakfast sessions, evening receptions, and structured networking time across all 3 days.
FIRA USA PRESS CONFERENCE
Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.
The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.
Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.
Location
Press Room - Sundome
Who ?
Coming soon
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Communication kit
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TUES 20
9:00 AM - 9:30 AM
Press Room
Description
Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.
The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.
Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.
Wed 21
9:00 AM - 9:30 AM
Press Room
Description
Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.
The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.
Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.
THURS 22
9:00 AM - 9:30 AM
Press Room
Description
Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.
The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.
Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.
