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Agenda

FIRA USA general agenda at a glance !

EVENT

Opening hours

21st

Tuesday Oct

9 AM - 4 PM

22nd

Wednesday Oct

9 AM - 4 PM

23rd

Thursday Oct

9 AM - 4 PM 

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  • Leader Talk
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  • Posters session
  • Smart tech Pitch
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  • VIP Grower Tour - Private event
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Press Conference: FIRA USA 2025

TUES 21

9:00 AM - 10:00 AM

The Plaza

Press Conference: FIRA USA 2025

Special happenings

Speakers

Gwendoline Legrand, Co-organizer, GOFAR/FIRA

Gwendoline Legrand Co-director GOFAR/FIRA

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VIP Grower Tour

TUES 21

9:00 AM - 10:00 AM

Demo Zone 1

VIP Grower Tour

VIP Grower Tour - Private event

[Registration only and limited number of participants] The VIP Growers Tour is an exclusive one-hour tour designed to give a focused overview of the event and a unique opportunity to connect directly with agricultural robotics experts and manufacturers. Program: Introduction (5 min) - Welcome to the 4th edition of FIRA USA in California - Presentation of GOFAR and the FIRA organization team - Introduction of participants – why they joined and whether it’s their first FIRA Agricultural Robotics Overview (5 min) - Where do we stand today? - Key insights into the current robotics landscape in agriculture FIRA USA 2025 Highlights (10 min) - Overview of the technologies presented this year - Presentation of the day’s program - Focus on key moments not to miss (conferences, pitches, networking events, afterwork…) Robotics Demos (40 min) - Guided visit to 4 selected robot demonstrations - Opportunity to meet and discuss directly with manufacturers

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

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Automating the Harvest: Cutting-Edge Technologies Revolutionizing America\'s Farming

TUES 21

9:15 AM - 10:00 AM

Exhibition Zone 1 - Stage 2

Automating the Harvest: Cutting-Edge Technologies Revolutionizing America's Farming

Growers Pitch

This session will spotlight innovative farmers showcasing the latest harvest automation technologies transforming American agriculture. Growers will present the cutting-edge tools they're currently implementing on their farms and discuss their ongoing technological needs. Attendees will gain firsthand insights into how robotics, AI, and IoT solutions are addressing labor challenges and boosting efficiency across diverse farming operations, while also learning about opportunities for further technological development in the agricultural sector.

Speakers

John Ramirez Grower and seller Tanimura & Antle

Matt Hart Director of Engineering Alco Harvesting

Priscilla Koepke Chief Executive Officer F3 Innovate

Supported by

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Innovation day - Opening talks

TUES 21

9:15 AM - 9:25 AM

Waite Hall - Stage 1

Innovation day - Opening talks

Leader Talk

Speakers

Chris Padwick Director of Computer Vision Machine Learning Blue River Technology

Gabriel Youtsey Chief Innovation Officer University of California - ANR

Supported by

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Technical Talks #1 - Building the Tech Stack for Agricultural Autonomy

TUES 21

9:30 AM - 10:45 AM

Waite hall - Main stage

Technical Talks #1 - Building the Tech Stack for Agricultural Autonomy

Leader Talk

This session brings together leading agricultural robotics manufacturers to share how they’ve built the technology stacks enabling autonomy in the field. Each presentation will highlight the company’s journey, market vision, and value delivered to farmers, while addressing key challenges such as integrating Value-Added Services (VAS). From hardware and software architecture to deployment lessons, discover the strategies and innovations shaping the future of autonomous farming.

Speakers

Nic Fischer Chief Technology Officer Agtonomy

Adam Stager Founder & Chief Executive Officer Tric Robotics

Nathan Bivans Chief Technical Officer Fort Robotics

Chris Padwick Director of Computer Vision Machine Learning Blue River Technology

Supported by

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Press Conference: NIQO Robotics

TUES 21

10:00 AM - 11:00 AM

The Plaza

Press Conference: NIQO Robotics

Special happenings

Supported by

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Beewise: Driving Agtech Innovation with the

TUES 21

10:00 AM - 10:20 AM

Exhibition Zone 1 - Stage 2

Beewise: Driving Agtech Innovation with the

Smart tech Pitch

Beewise, the climate tech innovator behind the AI-powered BeeHome, will share their journey of expansion in Greater Sacramento. Fresh off a $50M Series D raise—the company is accelerating deployment of its autonomous beehives across major grower regions.

Greater Sacramento Economic Council, which helped fuel Beewise's growth in the region, will briefly introduce the session and share how the area’s agtech ecosystem is fueling innovation in sustainable food production.

by Tai Nicolopoulos & DaSean Spencer, Vice President of Marketing and Business Development & Associate Business Development Project Manager

Description

Beewise, the climate tech innovator behind the AI-powered BeeHome, will share their journey of expansion in Greater Sacramento. Fresh off a $50M Series D raise—the company is accelerating deployment of its autonomous beehives across major grower regions.

Greater Sacramento Economic Council, which helped fuel Beewise\'s growth in the region, will briefly introduce the session and share how the area’s agtech ecosystem is fueling innovation in sustainable food production.

by Tai Nicolopoulos & DaSean Spencer, Vice President of Marketing and Business Development & Associate Business Development Project Manager

Supported by

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Precision Application in Row Crops: John Deere See & Spray

TUES 21

10:00 AM - 10:15 AM

Demo zone 2

Precision Application in Row Crops: John Deere See & Spray

Demos

See & Spray: Precision Input Application with John Deere  

Speakers

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Robots

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See & Spray

Supported by

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Beyond GPS: The Role of Inertial Sensors in Unlocking True Agricultural Autonomy by XSens

TUES 21

10:20 AM - 10:40 AM

Exhibition Zone 1 - Stage 2

Beyond GPS: The Role of Inertial Sensors in Unlocking True Agricultural Autonomy by XSens

Smart tech Pitch

Autonomous agriculture demands precise, reliable navigation in challenging environments: fields with limited GNSS visibility, vibrations, and variable terrain.

Xsens delivers industry-proven IMU and RTK GNSS/INS solutions that enable centimeter-level accuracy and robust orientation data for agricultural robots and autonomous machines. Our advanced sensor fusion algorithm combines low-drift inertial data with raw GNSS data, thereby offering smooth, high-rate position data along with dead-reckoning for up to 45 seconds during GNSS outages.

In this session, we will showcase how Xsens’ portfolio helps equipment manufacturers and integrators overcome pain points such as intermittent GNSS outages, drift, and harsh field conditions—ensuring consistent, safe, and efficient autonomous operations in precision farming.

Description

Autonomous agriculture demands precise, reliable navigation in challenging environments: fields with limited GNSS visibility, vibrations, and variable terrain.

Xsens delivers industry-proven IMU and RTK GNSS/INS solutions that enable centimeter-level accuracy and robust orientation data for agricultural robots and autonomous machines. Our advanced sensor fusion algorithm combines low-drift inertial data with raw GNSS data, thereby offering smooth, high-rate position data along with dead-reckoning for up to 45 seconds during GNSS outages.

In this session, we will showcase how Xsens’ portfolio helps equipment manufacturers and integrators overcome pain points such as intermittent GNSS outages, drift, and harsh field conditions—ensuring consistent, safe, and efficient autonomous operations in precision farming.

Supported by

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Orchard Management Solutions: Autonomy and Precision Application Equipment

TUES 21

10:30 AM - 12:15 PM

Orchard demo zone

Orchard Management Solutions: Autonomy and Precision Application Equipment

Demos

Autonomous Retrofit Solutions for Orchards with: Bluewhite - Bluewhite pathfinder Kingman AG - Minion Agtonomy - Agtonomy-Enabled Equipment Maintenance in orchard : Mowing and Autonomous Precision Application Equipment with: Bonsai Robotics - Multiutility AR500 w/ Visionsteer Burro Boson Motors - Bonson Motors LX40-A LJ Tech AG - Orchard Autonomous Sprayer MQ Autonomous Agritech - M200 Sprayer GUSS Automation - GUSS Drone : Ag-Bee

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Robots

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Ag-bee

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Kingman Ag Minion

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Orchard Autonomous Sprayer

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Boson Motors LX40-A

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M200 Sprayer

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Agtonomy-Enabled Equipment

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Multiutility AR500 w/ Visionsteer

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Burro, Burro Grande, Burro Verde, Burro Cortador

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GUSS

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Bluewhite Pathfinder

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Precision Meets Power: John Deere\'s Smart Farming Revolution for High Value Crops, by John Deere

TUES 21

10:40 AM - 11:00 AM

Exhibition Zone 1 - Stage 2

Precision Meets Power: John Deere's Smart Farming Revolution for High Value Crops, by John Deere

Smart tech Pitch

By Sean Sundberg, HVC Business Integration ManagerJohn Deere Showcases Cutting-Edge Autonomous and Precision Ag Technologies at FIRA USA 2025:

At the 2025 FIRA USA show, John Deere is set to make a bold statement in agricultural innovation by showcasing a suite of autonomous and precision technologies designed to revolutionize orchard and vineyard management. Among the highlights are the GUSS Autonomous Sprayers, the new 5EN tractor equipped with Smart Apply technology, the Autonomous Orchard Tractor, and the advanced See & Spray™ precision ag system.

By Sean Sundberg, HVC Business Integration Manager

Description

By Sean Sundberg, HVC Business Integration ManagerJohn Deere Showcases Cutting-Edge Autonomous and Precision Ag Technologies at FIRA USA 2025:

At the 2025 FIRA USA show, John Deere is set to make a bold statement in agricultural innovation by showcasing a suite of autonomous and precision technologies designed to revolutionize orchard and vineyard management. Among the highlights are the GUSS Autonomous Sprayers, the new 5EN tractor equipped with Smart Apply technology, the Autonomous Orchard Tractor, and the advanced See & Spray™ precision ag system.

By Sean Sundberg, HVC Business Integration Manager

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Lightning Talks #1

TUES 21

10:45 AM - 11:45 AM

Waite Hall - Stage 1

Lightning Talks #1

Lightning Talks

Talk #1 "Next-Generation Precision Viticulture Through Hyperspectral Vision Intelligence" by Luca Brillante - Bronco Wine Co. Chair in Viticulture & Associate Professor - Fresno State Talk #2 "Precision yield estimation and mapping in manual strawberry harvesting with instrumented picking carts and a robust data processing pipeline" by Uddhav Bhattarai - Postdoctoral Research Scholar - University of California Davis Talk #3 "Creating an integrated robotic solution for pineapple bloom identification and 3D reconstruction to improve harvest timing and efficiency" by Rona Lei Duldulao - Student Lead - University of Hawaii at Manoa - Team ʻĀINA Talk #4 "FarmGuard is a comprehensive drone-based deer deterrence system that will jointly use stationary cameras and periodic, energy-efficient flight patrols designed with obstacle avoidance to locate pests using computer vision" by Graham Wilson - Undergraduate Researcher - University of Minnesota Talk #5 "Designing and Implementing a Ground-Based Robotic System to Support Spraying Drone Operations: A Step Toward Collaborative Robotics" by Luan Pereira de Oliveira - Assistant Professor - University of Georgia

Description

Talk #1 \"Next-Generation Precision Viticulture Through
Hyperspectral Vision Intelligence\" by Luca Brillante - Bronco Wine Co. Chair in Viticulture & Associate Professor - Fresno State

Talk #2 \"Precision yield estimation and mapping in manual strawberry harvesting with instrumented picking carts and a robust data processing pipeline\" by Uddhav Bhattarai - Postdoctoral Research Scholar - University of California Davis

Talk #3 \"Creating an integrated robotic solution for pineapple bloom identification and 3D reconstruction to improve harvest timing and efficiency\" by Rona Lei Duldulao - Student Lead - University of Hawaii at Manoa - Team ʻĀINA

Talk #4 \"FarmGuard is a comprehensive drone-based deer deterrence system that will jointly use stationary cameras and periodic, energy-efficient flight patrols designed with obstacle avoidance to locate pests using computer vision\" by Graham Wilson - Undergraduate Researcher - University of Minnesota

Talk #5 \"Designing and Implementing a Ground-Based Robotic System to Support Spraying Drone Operations: A Step Toward Collaborative Robotics\" by Luan Pereira de Oliveira - Assistant Professor - University of Georgia

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Extending Pennsylvania\'s Relevance in Global AgTech, by Innovation Works Robotics Factory

TUES 21

11:00 AM - 11:20 AM

Exhibition Zone 1 - Stage 2

Extending Pennsylvania's Relevance in Global AgTech, by Innovation Works Robotics Factory

Smart tech Pitch

Pennsylvania pairs one of the nation’s most diverse agricultural economies with a world-class robotics and AI cluster anchored in Pittsburgh. This makes it an ideal proving ground for autonomous systems and digital ag solutions. We’ll share lessons from cross-border collaborations with South American growers with insights directly transferrable to U.S. specialty crops. We’ll also outline how the Commonwealth’s strategy, elevating Agriculture and Robotics & Technology as priority growth sectors and backing adoption through new Agricultural Innovation Grants, creates a clear path from lab demo to on-farm deployment. Finally, we’ll highlight key findings from Team Pennsylvania’s 2025 Agriculture Economic Analysis with a focus on the robust, end-to-end supply chain that positions PA as a domestic net exporter and a competitive global trader. Together, policy alignment, research depth, and international field experience extend Pennsylvania’s relevance beyond state lines, inviting pilots, investment, and partnerships that accelerate commercialization. by Kevin Dwoling, Managing Director

Description

Pennsylvania pairs one of the nation’s most diverse agricultural economies with a world-class robotics and AI cluster anchored in Pittsburgh. This makes it an ideal proving ground for autonomous systems and digital ag solutions. We’ll share lessons from cross-border collaborations with South American growers with insights directly transferrable to U.S. specialty crops.

We’ll also outline how the Commonwealth’s strategy, elevating Agriculture and Robotics & Technology as priority growth sectors and backing adoption through new Agricultural Innovation Grants, creates a clear path from lab demo to on-farm deployment.

Finally, we’ll highlight key findings from Team Pennsylvania’s 2025 Agriculture Economic Analysis with a focus on the robust, end-to-end supply chain that positions PA as a domestic net exporter and a competitive global trader.

Together, policy alignment, research depth, and international field experience extend Pennsylvania’s relevance beyond state lines, inviting pilots, investment, and partnerships that accelerate commercialization.

by Kevin Dwoling, Managing Director

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Press Conference: Ecorobotix

TUES 21

11:00 AM - 12:00 PM

The Plaza

Press Conference: Ecorobotix

Special happenings

Supported by

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AgriFoodTech Innovation Grant Pitch Competition

TUES 21

11:40 AM - 12:40 PM

Exhibition Zone 1 - Stage 2

AgriFoodTech Innovation Grant Pitch Competition

Start-up Pitches

Audience will have a chance to view and understand a sampling of the latest innovations in AgriFood technology, as a cohort of early-stage startup company finalists in an AgriFoodTech Innovation Grant Pitch Competition will present their current company presentations in front of a panel of experienced AgriFood investors / judges. The finalists are competing for a $50,000 non-dilutive innovation grant, with the winner to be announced later in the day at the FIRA evening reception.

Description

Audience will have a chance to view and understand a sampling of the latest innovations in AgriFood technology, as a cohort of early-stage startup company finalists in an AgriFoodTech Innovation Grant Pitch Competition will present their current company presentations in front of a panel of experienced AgriFood investors / judges. The finalists are competing for a $50,000 non-dilutive innovation grant, with the winner to be announced later in the day at the FIRA evening reception.

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Posters Session: Lunch & Learn

TUES 21

11:45 AM - 1:00 PM

Exhibition Zone 2 - Ag Floral

Posters Session: Lunch & Learn

Posters session

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Start-up pitch session: Farming’s Next Big Tech

TUES 21

1:00 PM - 2:45 PM

Exhibition Zone 1 - Stage 2

Start-up pitch session: Farming’s Next Big Tech

Start-up Pitches

Ready to meet the game-changers revolutionizing agriculture? FIRA USA 2025 is your exclusive gateway to the most groundbreaking ag robotics startups in America! On October 21st, 2025, our high-energy Pitch Session will showcase trailblazing entrepreneurs unveiling next-generation autonomous farming solutions. Watch as these visionaries compete for the prestigious FIRA USA 2025 Awards while presenting their innovations directly to top investors. This isn't just another conference—it's your front-row seat to agricultural transformation. Connect with the brilliant minds solving farming's biggest challenges through robotics, AI, and automation. Investors: Don't miss this golden opportunity to identify high-growth potential in the booming ag-tech sector before everyone else! The future of farming is being written now. Be there when it happens.

Speakers

Paul Welbig Director of Precision Technology New Holland North America

Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures

Michael Rose Partner Better Food Ventures & The Mixing Bowl

Constance Bowen General Partner Farmhand Ventures

Bijoy Shah Associate Earth Foundry

Trevor Sieck Startup Relationship Manager FoodBytes! by Rabobank

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Technical Talks #2 - Building the Tech Stack for Agricultural Autonomy

TUES 21

1:00 PM - 2:15 PM

Waite Hall - Stage 1

Technical Talks #2 - Building the Tech Stack for Agricultural Autonomy

Leader Talk

This session brings together leading agricultural robotics manufacturers to share how they’ve built the technology stacks enabling autonomy in the field. Each presentation will highlight the company’s journey, market vision, and value delivered to farmers, while addressing key challenges such as integrating Value-Added Services (VAS). From hardware and software architecture to deployment lessons, discover the strategies and innovations shaping the future of autonomous farming. Talk 1 by Gary Bradski - Chief Science Officer - Bonsai Robotics Talk 2 "Unlocking the Future of AgBots through Safety" Safety is often seen as a major barrier to the deployment of autonomous robots–especially in difficult to control environments like agriculture, but this doesn’t need to be the case. Starting with safety as a core design goal can unlock performance too often lost to a bolt-on safety system. In this session, FORT CTO Nathan Bivans will outline advances in safety and AI that will enable the next generation of agbots to work more efficiently and safer.

Speakers

Jesaelen Moraes Sr. Agronomist Blue River Technology

David Silver Director Orchard Autonomy John Deere

Gary Bradski Chief Science Officer Bonsai Robotics

Chris Padwick Director of Computer Vision Machine Learning Blue River Technology

Adam Barlow Manager, Technology Standards & Regulatory Affairs John Deere

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Farm Robotics Challenge Winners (Autonomous Spraying Drone Platform)

TUES 21

1:00 PM - 1:15 PM

Open demo zone

Farm Robotics Challenge Winners (Autonomous Spraying Drone Platform)

Demos

Speakers

Lucie Cahierre Program Manager UCANR

Supported by

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Vineyard Management Solutions: Autonomy, Precision Application Equipment and Mowing.

TUES 21

1:15 PM - 2:15 PM

Vineyard demo zone

Vineyard Management Solutions: Autonomy, Precision Application Equipment and Mowing.

Demos

Maintenance in Vineyard : Autonomous Navigation, Mowing, and Precision Application Equipment with: Agtonomy - Agtonomy-Enabled Equipment Bonsai Robotics - Multiutility AR500 w/ Visionsteer Burro MQ Autonomous Agritech - M200 Sprayer Smart apply - Intelligent Spray Control System Budbreak Innovations - Emma

Speakers

Lucie Cahierre Program Manager UCANR

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

Robots

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Emma

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Smart Apply – Intelligent Spray Control System

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M200 Sprayer

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Agtonomy-Enabled Equipment

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Multiutility AR500 w/ Visionsteer

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Burro, Burro Grande, Burro Verde, Burro Cortador

Supported by

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Lightning Talks #2

TUES 21

2:15 PM - 3:15 PM

Waite Hall - Stage 1

Lightning Talks #2

Lightning Talks

Talk #1 "Real-Time Plant Health in Your Pocket" by Olivier Ceberio - CEO - Senseen US Talk #2 "Designing Safety in Layers: A Data-Driven Approach for Autonomous Agricultural Machinery" by John Shutske - Professor and Agricultural Safety Specialist - University of Wisconsin—Madison Talk 3 "Alfalfa Yield Mapping Using Satellite, Drone and Ground Sensors" by Ahmed Kayad - Agricultural Engineer Advisor - UCANR Talk #4 "Closing the Regulatory Gap for Autonomous Farm Equipment in California: Practical Steps for Safe Deployment" by Farzaneh Khorsandi - Associate Professor of Cooperative Extension - University of California, Davis Talk #5 " Towards Deployable AI in Agriculture: An Integrated Pipeline for Smart Data Curation and Knowledge Distillation" by Pooja Mehta - Machine Learning Engineer - Blue River Technology

Description

Talk #1 \"Real-Time Plant Health in Your Pocket\" by Olivier Ceberio - CEO - Senseen US

Talk #2 \"Designing Safety in Layers: A Data-Driven Approach for Autonomous Agricultural Machinery\" by John Shutske - Professor and Agricultural Safety Specialist - University of Wisconsin—Madison

Talk 3 \"Alfalfa Yield Mapping Using Satellite, Drone and Ground Sensors\" by Ahmed Kayad - Agricultural Engineer Advisor - UCANR

Talk #4 \"Closing the Regulatory Gap for Autonomous Farm Equipment in California: Practical Steps for Safe Deployment\" by Farzaneh Khorsandi - Associate Professor of Cooperative Extension - University of California, Davis

Talk #5 \" Towards Deployable AI in Agriculture: An Integrated Pipeline for
Smart Data Curation and Knowledge Distillation\" by Pooja Mehta - Machine Learning Engineer - Blue River Technology

Supported by

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Autonomous and Precision Application Implements in Vegetable Crops

TUES 21

2:30 PM - 4:15 PM

Vegetable demo zone

Autonomous and Precision Application Implements in Vegetable Crops

Demos

Precision Application Equipment in Vegetable Crops With Ecorobotix TensorField Verdant Robotics Niqo Robotics Autonomous Precision Application Equipment in Vegetable Crops with Solinftec & Bonsai Robotics Mechanical weed Removal in Vegetable Crops with Stout Industrial Technology & Aigen

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Robots

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Jetty

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Aigen Element robot

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Niqo RoboThinner™

array(24) { ["ID"]=> int(5855) ["id"]=> int(5855) ["title"]=> string(8) "IMG_4488" ["filename"]=> string(13) "IMG_4488.jpeg" ["filesize"]=> int(1366742) ["url"]=> string(61) "https://fira-usa.com/wp-content/uploads/2024/06/IMG_4488.jpeg" ["link"]=> string(55) "https://fira-usa.com/robots/solix-ag-robotics/img_4488/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(8) "img_4488" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5854) ["date"]=> string(19) "2024-06-07 11:11:36" ["modified"]=> string(19) "2024-06-07 11:11:36" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1707) ["sizes"]=> array(18) { ["thumbnail"]=> string(69) "https://fira-usa.com/wp-content/uploads/2024/06/IMG_4488-150x150.jpeg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(69) "https://fira-usa.com/wp-content/uploads/2024/06/IMG_4488-300x200.jpeg" ["medium-width"]=> int(300) ["medium-height"]=> int(200) ["medium_large"]=> string(69) "https://fira-usa.com/wp-content/uploads/2024/06/IMG_4488-768x512.jpeg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(512) ["large"]=> string(70) "https://fira-usa.com/wp-content/uploads/2024/06/IMG_4488-1024x683.jpeg" ["large-width"]=> int(1024) ["large-height"]=> int(683) ["1536x1536"]=> string(71) "https://fira-usa.com/wp-content/uploads/2024/06/IMG_4488-1536x1024.jpeg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(1024) ["2048x2048"]=> string(71) "https://fira-usa.com/wp-content/uploads/2024/06/IMG_4488-2048x1366.jpeg" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1366) } }

Solix Ag Robotics

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Stout Smart Cultivator

array(24) { ["ID"]=> int(7631) ["id"]=> int(7631) ["title"]=> string(24) "farm-ng.HarvestAmiga-3-3" ["filename"]=> string(28) "farm-ng.HarvestAmiga-3-3.png" ["filesize"]=> int(6430216) ["url"]=> string(76) "https://fira-usa.com/wp-content/uploads/2024/04/farm-ng.HarvestAmiga-3-3.png" ["link"]=> string(40) "https://fira-usa.com/?attachment_id=7631" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(24) "farm-ng-harvestamiga-3-3" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(4765) ["date"]=> string(19) "2024-09-09 13:06:26" ["modified"]=> string(19) "2024-09-09 13:07:54" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/png" ["type"]=> string(5) "image" ["subtype"]=> string(3) "png" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(3281) ["height"]=> int(1846) ["sizes"]=> array(18) { ["thumbnail"]=> string(84) "https://fira-usa.com/wp-content/uploads/2024/04/farm-ng.HarvestAmiga-3-3-150x150.png" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(84) "https://fira-usa.com/wp-content/uploads/2024/04/farm-ng.HarvestAmiga-3-3-300x169.png" ["medium-width"]=> int(300) ["medium-height"]=> int(169) ["medium_large"]=> string(84) "https://fira-usa.com/wp-content/uploads/2024/04/farm-ng.HarvestAmiga-3-3-768x432.png" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(432) ["large"]=> string(85) "https://fira-usa.com/wp-content/uploads/2024/04/farm-ng.HarvestAmiga-3-3-1024x576.png" ["large-width"]=> int(1024) ["large-height"]=> int(576) ["1536x1536"]=> string(85) "https://fira-usa.com/wp-content/uploads/2024/04/farm-ng.HarvestAmiga-3-3-1536x864.png" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(864) ["2048x2048"]=> string(86) "https://fira-usa.com/wp-content/uploads/2024/04/farm-ng.HarvestAmiga-3-3-2048x1152.png" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1152) } }

Amiga

array(24) { ["ID"]=> int(9289) ["id"]=> int(9289) ["title"]=> string(7) "default" ["filename"]=> string(50) "2025_Ecorobotix_Salinas_Valley_010_grey-scaled.jpg" ["filesize"]=> int(760272) ["url"]=> string(98) "https://fira-usa.com/wp-content/uploads/2023/10/2025_Ecorobotix_Salinas_Valley_010_grey-scaled.jpg" ["link"]=> string(42) "https://fira-usa.com/robots/ara/default-5/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(7) "default" ["name"]=> string(9) "default-5" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(2036) ["date"]=> string(19) "2025-05-07 06:35:34" ["modified"]=> string(19) "2025-05-07 06:35:34" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1917) ["sizes"]=> array(18) { ["thumbnail"]=> string(99) "https://fira-usa.com/wp-content/uploads/2023/10/2025_Ecorobotix_Salinas_Valley_010_grey-150x150.jpg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(99) "https://fira-usa.com/wp-content/uploads/2023/10/2025_Ecorobotix_Salinas_Valley_010_grey-300x225.jpg" ["medium-width"]=> int(300) ["medium-height"]=> int(225) ["medium_large"]=> string(99) "https://fira-usa.com/wp-content/uploads/2023/10/2025_Ecorobotix_Salinas_Valley_010_grey-768x575.jpg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(575) ["large"]=> string(100) "https://fira-usa.com/wp-content/uploads/2023/10/2025_Ecorobotix_Salinas_Valley_010_grey-1024x767.jpg" ["large-width"]=> int(1024) ["large-height"]=> int(767) ["1536x1536"]=> string(101) "https://fira-usa.com/wp-content/uploads/2023/10/2025_Ecorobotix_Salinas_Valley_010_grey-1536x1150.jpg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(1150) ["2048x2048"]=> string(101) "https://fira-usa.com/wp-content/uploads/2023/10/2025_Ecorobotix_Salinas_Valley_010_grey-2048x1534.jpg" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1534) } }

ARA

array(24) { ["ID"]=> int(9874) ["id"]=> int(9874) ["title"]=> string(10) "VERDANT-34" ["filename"]=> string(22) "VERDANT-34-scaled.jpeg" ["filesize"]=> int(663573) ["url"]=> string(70) "https://fira-usa.com/wp-content/uploads/2023/10/VERDANT-34-scaled.jpeg" ["link"]=> string(52) "https://fira-usa.com/robots/sharpshooter/verdant-34/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(10) "verdant-34" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(2032) ["date"]=> string(19) "2025-08-22 07:01:22" ["modified"]=> string(19) "2025-08-22 07:02:19" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1627) ["sizes"]=> array(18) { ["thumbnail"]=> string(71) "https://fira-usa.com/wp-content/uploads/2023/10/VERDANT-34-150x150.jpeg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(71) "https://fira-usa.com/wp-content/uploads/2023/10/VERDANT-34-300x191.jpeg" ["medium-width"]=> int(300) ["medium-height"]=> int(191) ["medium_large"]=> string(71) "https://fira-usa.com/wp-content/uploads/2023/10/VERDANT-34-768x488.jpeg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(488) ["large"]=> string(72) "https://fira-usa.com/wp-content/uploads/2023/10/VERDANT-34-1024x651.jpeg" ["large-width"]=> int(1024) ["large-height"]=> int(651) ["1536x1536"]=> string(72) "https://fira-usa.com/wp-content/uploads/2023/10/VERDANT-34-1536x976.jpeg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(976) ["2048x2048"]=> string(73) "https://fira-usa.com/wp-content/uploads/2023/10/VERDANT-34-2048x1302.jpeg" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1302) } }

SharpShooter™

Supported by

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Scaling Ag Robotics: Brutal Truths & Winning Strategies

TUES 21

2:45 PM - 4:00 PM

Exhibition Zone 1 - Stage 2

Scaling Ag Robotics: Brutal Truths & Winning Strategies

Panel Discussions

Join our candid roundtable discussion with industry pioneers who've navigated the challenging journey from promising technology to widespread farm adoption. Our diverse panel—featuring successful ag-tech founders, strategic farm-startup partnerships, and international scaling experts—will share the unfiltered truth about what works, what doesn't, and critical lessons learned: - Breaking farmer adoption barriers - Strategic scaling decisions - Success stories and valuable failures - Candid lessons learned: “What we wish we'd known” This straightforward conversation reveals the real challenges behind agricultural innovation at scale, offering actionable intelligence for startups, investors, and industry partners.

Speakers

Paul Mikesell CEO Carbon Robotics

Aymeric Barthes Former CEO RobAgTech pioneer

Gabe Sibley CEO and Co-Founder Verdant Robotics

Nick Copass Division Sales Manager Keithly-Williams Steel & Fabrication

Paul Welbig Director of Precision Technology New Holland North America

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Farm Robotics Winners Reception

TUES 21

3:00 PM - 4:00 PM

The plaza

Farm Robotics Winners Reception

Special happenings

We are excited to celebrate the winners of the Farm Robotics Challenge at FIRA USA with an informal reception in The Plaza. Please come by to meet incredible young talent with passion and experience in ag robotics. Check out the competition here: https://www.farmroboticschallenge.ai/

Description

We are excited to celebrate the winners of the Farm Robotics Challenge at FIRA USA with an informal reception in The Plaza. Please come by to meet incredible young talent with passion and experience in ag robotics.
Check out the competition here: https://www.farmroboticschallenge.ai/

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The California Research & Innovation Roadmap

TUES 21

3:30 PM - 4:30 PM

Waite Hall - Stage 1

The California Research & Innovation Roadmap

Panel Discussions

This main-stage session will spotlight California’s emerging Innovation and Research Roadmap—a collective framework for aligning research, commercialization, and workforce development investments statewide.

Speakers

Teresa Siles CEO Nuffer, Smith, Tucker

David Still Executive Director California State University Agricultural Research Institute

Sec. Karen Ross Secretary of Agriculture California Department of Food and Agriculture

Glenda Humiston Vice President University of California, Agriculture and Natural Resources

Supported by

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Woodland\'s Food Front Welcome Reception

TUES 21

4:00 PM - 5:30 PM

Food Court

Woodland's Food Front Welcome Reception

Special happenings

Supported by

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Posters Session: Network & Learn

TUES 21

4:00 PM - 5:45 PM

Exhibition Zone 2 - Ag Floral

Posters Session: Network & Learn

Posters session

Supported by

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John Deere Private Demo - Autonomous 5ML Orchard Tractor

Wed 22

8:00 AM - 9:00 AM

Orchard demo zone

John Deere Private Demo - Autonomous 5ML Orchard Tractor

VIP Grower Tour - Private event

INVITE ONLY DEMO - Exclusive John Deere's Autonomous Orchards Tractor demo The autonomous 5ML Orchard Tractor with Air-Blast Sprayer - First Revealed at CES 2025 - will deliver its first live-demo at an agricultural event, here at FIRA USA.

Description

INVITE ONLY DEMO - Exclusive John Deere\'s Autonomous Orchards Tractor demo
The autonomous 5ML Orchard Tractor with Air-Blast Sprayer - First Revealed at CES 2025 - will deliver its first live-demo at an agricultural event, here at FIRA USA.

Robots

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Autonomous 5ML Utility Tractor

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Breakfast: Smarter Farming - How Automation Can Secure the Future of Florida Agriculture?

Wed 22

9:00 AM - 10:00 AM

The Plaza

Breakfast: Smarter Farming - How Automation Can Secure the Future of Florida Agriculture?

Special happenings

This breakfast session will explore how automation and ag robotics can address labor shortages, boost productivity, and drive sustainability, ensuring a resilient and competitive future for Florida agriculture.

Speakers

Anthony Dimare Director of Operations Dimare Fresh

Cameron Allison Production Manager Wild Goose Farms

Michael Aerts VP, Science and Regulatory Affairs Florida Fruit and Vegetable Association (FFVA)

Craig Frey County Extension Director University of Florida

Nathan Boyd Professor University of Florida

Supported by

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Opening by the organizers

Wed 22

9:00 AM - 9:15 AM

Exhibition Zone 1 - Stage 2

Opening by the organizers

Special happenings

Speakers

Gwendoline Legrand, Co-organizer, GOFAR/FIRA

Gwendoline Legrand Co-director GOFAR/FIRA

Maialen Cazenave, Co-organizer, GOFAR/FIRA

Maialen Cazenave Co-director GOFAR/FIRA

Supported by

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Weed Management Showdown: Lasers, Precision Spraying, or Mechanical Solutions?

Wed 22

9:15 AM - 10:00 AM

Exhibition Zone 1 - Stage 2

Weed Management Showdown: Lasers, Precision Spraying, or Mechanical Solutions?

Growers Pitch

This dynamic session brings together farmers on the frontlines of agricultural innovation to share their real-world experiences with cutting-edge weeding technologies. Witness firsthand accounts from growers who have implemented laser weeding systems, precision chemical application technologies, and advanced mechanical weeding solutions in their operations. These agricultural pioneers will compare their chosen technologies, debate the practical advantages and limitations of each approach, and discuss key considerations including cost-effectiveness, environmental impact, and implementation challenges. Join us for this illuminating farmer-led discussion that cuts through the marketing hype to deliver honest insights about the future of weed management from those who have soil under their fingernails.

Speakers

Danny Ramos Dave Wilson Nursery

Tim Nuss CFO for Nuss Farms, Inc. / Co-Founder of The Modern Acre & AgList Nuss Farms, Inc. / The Modern Acre / AgList

Josh Roberts VP of Global Ag Development Taylor Farms

Supported by

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Farm Robotics Challenge Winners (Autonomous Spraying Drone Platform)

Wed 22

9:45 AM - 10:00 AM

Open demo zone

Farm Robotics Challenge Winners (Autonomous Spraying Drone Platform)

Demos

Speakers

Lucie Cahierre Program Manager UCANR

Supported by

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Optimizing Crop & Field Design for Automation

Wed 22

10:00 AM - 11:00 AM

Waite Hall - Stage 1

Optimizing Crop & Field Design for Automation

Panel Discussions

This groundbreaking panel discussion will explore the future of agriculture where crop biology meets cutting-edge automation. Discover how innovative field designs and growing strategies are revolutionizing farming efficiency. The discussion will examine specialized trellis systems for tree fruits, advanced breeding techniques for automation-friendly vegetables, and reimagined field architectures that maximize robotic harvesting potential. Join us as industry leaders share insights on the crucial intersection between plant genetics and field configuration—where biological adaptations and technological innovations converge to transform agricultural productivity for generations to come.

Speakers

Jack Maljaars CEO Vine Tech Equipment

Matthew Whiting Scientist, Professor, and Extension Specialist for Tree Fruit Crops Washington State University

Matthew Hoffman Farming Technology Lead Driscoll's

Ines Hanrahan Executive Director WA Tree Fruit Research Commission (WTFRC)

Supported by

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Physical AI for the Fields: Reinventing Orchard Spraying with Robotic Mobility, by Autogenbot

Wed 22

10:00 AM - 10:20 AM

Exhibition Zone 1 - Stage 2

Physical AI for the Fields: Reinventing Orchard Spraying with Robotic Mobility, by Autogenbot

Smart tech Pitch

AUTOGENBOT is a deep-tech robotics startup from India building the future of off-road mobility .Our AUTOMIST500X designed for orchard farms bridges the gap between outdated tractor methods and limited drone capabilities. With intelligent arms, high-pressure spraying, and rugged terrain handling, we’re delivering 50–70% input savings to farmers. This is a story of frugal innovation,2 bold engineering's, and the rise of Physical AI for agriculture. By VIPIN K V - Founder & C.E.O

Description

AUTOGENBOT is a deep-tech robotics startup from India building the future of off-road mobility .Our AUTOMIST500X designed for orchard farms bridges the gap between outdated tractor methods and limited drone capabilities. With intelligent arms, high-pressure spraying, and rugged terrain handling, we’re delivering 50–70% input savings to farmers. This is a story of frugal innovation,2 bold engineering\'s, and the rise of Physical AI for agriculture.

By VIPIN K V - Founder & C.E.O

Supported by

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Vineyard Management Solutions: Autonomy, Precision Application Equipment and Mowing

Wed 22

10:00 AM - 11:00 AM

Vineyard demo zone

Vineyard Management Solutions: Autonomy, Precision Application Equipment and Mowing

Demos

Maintenance in Vineyard : Autonomous Navigation, Mowing, and Precision Application Equipment with: Agtonomy - Agtonomy-Enabled Equipment Bonsai Robotics - Multiutility AR500 w/ Visionsteer Burro MQ Autonomous Agritech - M200 Sprayer Smart apply - Intelligent Spray Control System Budbreak Innovations - Emma

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

Robots

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Emma

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Smart Apply – Intelligent Spray Control System

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M200 Sprayer

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Agtonomy-Enabled Equipment

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Multiutility AR500 w/ Visionsteer

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Burro, Burro Grande, Burro Verde, Burro Cortador

Supported by

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Amos Power Deployment and Growth by AMOS Power

Wed 22

10:20 AM - 10:40 AM

Exhibition Zone 1 - Stage 2

Amos Power Deployment and Growth by AMOS Power

Smart tech Pitch

We are waiting for more information to come in regarding a strategic partnership, we hope to talk about this during our presentation.
by Tom Boe, CEO

Description

We are waiting for more information to come in regarding a strategic partnership, we hope to talk about this during our presentation.

by Tom Boe, CEO

Robots

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Amos Power Tractors – Pitch Only

Supported by

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California Agtech Alliance Press Conference

Wed 22

10:30 AM - 11:00 AM

The plaza

California Agtech Alliance Press Conference

Special happenings

Supported by

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Scaling AI-based machinery in agriculture, by Robovision

Wed 22

10:40 AM - 11:00 AM

Exhibition Zone 1 - Stage 2

Scaling AI-based machinery in agriculture, by Robovision

Smart tech Pitch

The promise of AI in agriculture is immense, yet many robotics initiatives stall after the pilot phase, failing to deliver ROI at scale. This session moves beyond the hype to provide a practical playbook for overcoming the hidden hurdles to widespread adoption.

Drawing on insights from successful, large-scale deployments across the agricultural sector, we will deconstruct the critical success factors for scaling Vision AI. Attendees will leave with an actionable framework to assess their own AI initiatives, identify the operational and data-related roadblocks, and build a clear roadmap to move their agricultural machinery from promising potential to profitable, full-scale production.

  By Rob Gielen, Global Account Director

Description

The promise of AI in agriculture is immense, yet many robotics initiatives stall after the pilot phase, failing to deliver ROI at scale. This session moves beyond the hype to provide a practical playbook for overcoming the hidden hurdles to widespread adoption.

Drawing on insights from successful, large-scale deployments across the agricultural sector, we will deconstruct the critical success factors for scaling Vision AI. Attendees will leave with an actionable framework to assess their own AI initiatives, identify the operational and data-related roadblocks, and build a clear roadmap to move their agricultural machinery from promising potential to profitable, full-scale production.

 

By Rob Gielen, Global Account Director

Supported by

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Doubling Down on Value : Niqo RoboThinner now does weeding,by NIQO Robotics

Wed 22

11:00 AM - 11:20 AM

Exhibition Zone 1 - Stage 2

Doubling Down on Value : Niqo RoboThinner now does weeding,by NIQO Robotics

Smart tech Pitch

Building on the success of the Niqo RoboThinner™ launch in FIRA 2024, Niqo Robotics unveils its newest upgrade, transforming the AI-powered spot sprayer into a multi-purpose AI-powered spot spraying machine. With a simple software and hardware update, the RoboThinner™ now handles both lettuce thinning and weeding, offering growers a single machine for multiple tasks. Join us as we explore how this advancement delivers more value, efficiency, and flexibility to the field.

Speakers

Arah Padman CMO & Founder Niqo Robotics

Supported by

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Update on Reservoir Farms: The Olympic Village of AgTech

Wed 22

11:15 AM - 12:30 PM

Waite hall - Main stage

Update on Reservoir Farms: The Olympic Village of AgTech

Special happenings

Supported by

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Autonomous and Precision Application Implements in Vegetable Crops

Wed 22

11:15 AM - 12:15 PM

Vegetable demo zone

Autonomous and Precision Application Implements in Vegetable Crops

Demos

> Autonomous Precision Application Equipment in Vegetable Crops With Solinftec - Solix Bonsai Robotics - Amiga > Precision Application Equipment in Vegetable Crops With Ecorobotix - ARA TensorField - Jetty Verdant Robotics - SharpShooter™ Niqo Robotics - Niqo RoboThinner™

Speakers

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Robots

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Jetty

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Niqo RoboThinner™

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Solix Ag Robotics

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Amiga

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ARA

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SharpShooter™

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Precision in the Dirt: Camera-Based 3D Vision for Farm Autonomy, by Nodar Sensor

Wed 22

11:20 AM - 11:40 AM

Exhibition Zone 1 - Stage 2

Precision in the Dirt: Camera-Based 3D Vision for Farm Autonomy, by Nodar Sensor

Smart tech Pitch

Autonomous farming can boost productivity, reduce waste, and improve safety—but traditional sensors struggle in dust, rain, low light, and rough terrain. AgriView™, NODAR’s camera-based 3D perception platform, overcomes these challenges with wide-baseline stereo cameras and real-time depth estimation. It delivers high-resolution 3D data for obstacle detection, swath following,
sprayer alignment, and path planning—even in adverse conditions. Modular and software-first, AgriView scales across vehicles, reduces system cost compared to LiDAR, and supports extended autonomous operation. In this talk, we’ll share field-proven results showing how reliable, real-world farm autonomy is achievable today.
By Leaf Jiang, CEO

Description

Autonomous farming can boost productivity, reduce waste, and improve safety—but traditional sensors struggle in dust, rain, low light, and rough terrain. AgriView™, NODAR’s camera-based 3D perception platform, overcomes these challenges with wide-baseline stereo cameras and real-time depth estimation. It delivers high-resolution 3D data for obstacle detection, swath following,

sprayer alignment, and path planning—even in adverse conditions. Modular and software-first, AgriView scales across vehicles, reduces system cost compared to LiDAR, and supports extended autonomous operation. In this talk, we’ll share field-proven results showing how reliable, real-world farm autonomy is achievable today.
By Leaf Jiang, CEO

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Autopickr - autonomous agricultural robotics by Autopickr

Wed 22

11:40 AM - 12:00 PM

Exhibition Zone 1 - Stage 2

Autopickr - autonomous agricultural robotics by Autopickr

Smart tech Pitch

A lack of labor is causing over $8bn in crop losses worldwide. Harvest windows are time critical, and delays in harvest waste crops and lose money. Autopickr presents its solution- a multi-crop, autonomous harvesting robot.

Driven by grower led development and informed by industry needs, Autopickr's solution fits seamlessly into growers existing operations to solve this value destroying threat to our food supply chain.

By Robyn Sands CEO

Description

A lack of labor is causing over $8bn in crop losses worldwide. Harvest windows are time critical, and delays in harvest waste crops and lose money. Autopickr presents its solution- a multi-crop, autonomous harvesting robot.

Driven by grower led development and informed by industry needs, Autopickr\'s solution fits seamlessly into growers existing operations to solve this value destroying threat to our food supply chain.

By Robyn Sands CEO

Supported by

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Field Break with Ecorobotix

Wed 22

12:00 PM - 1:00 PM

Demo Zone

Field Break with Ecorobotix

Special happenings

Supported by

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Autonomous and Precision Application Implements in Vegetable Crops

Wed 22

1:00 PM - 1:30 PM

Vegetable demo zone

Autonomous and Precision Application Implements in Vegetable Crops

Demos

Mechanical weed Removal in Vegetable Crops With: Stout Industrial Technology - Stout Smart Cultivator Aigen - Aigen Element robot

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

Robots

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Aigen Element robot

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Stout Smart Cultivator

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From Vineyard to Value - Feedback on Farming Automation

Wed 22

1:30 PM - 2:15 PM

Exhibition Zone 1 - Stage 2

From Vineyard to Value - Feedback on Farming Automation

Growers Pitch

In this session, let's learn real-world insights on the integration of automation technologies across its vineyard operations. From autonomous tractors to precision spraying and AI-driven monitoring systems, discover how automation is reshaping daily workflows, improving sustainability, and delivering tangible ROI. The growers will highlight key lessons learned, the challenges of scaling innovation, and the value automation brings to both growers and the business. Join us for a grounded, experience-based look at the future of smart viticulture

Speakers

Nathan Dorn Director Industry Relations F3 Innovate

Marc Di Pietra Regional Service and Maintenance Manager Treasury Wine Estates, Americas

David Ogilvie Vineyard Manager, Winemaker Wilson Farms, Silt Wine Co

Brent Sams Viticulture Research Scientist GALLO

Supported by

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CA Ag Tech Workforce Initiatives: Robots, Workers & Regulation

Wed 22

1:30 PM - 2:30 PM

Waite hall - Main stage

CA Ag Tech Workforce Initiatives: Robots, Workers & Regulation

Panel Discussions

Speakers

Pete Donlon Vice President Misionero

Anne Visser Professor University of California, Davis

Oscar Garcia CHIEF EXECUTIVE OFFICER Alliance HRMG

Constance Bowen General Partner Farmhand Ventures

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Precision Application in Row Crops: John Deere See & Spray

Wed 22

1:45 PM - 2:00 PM

Demo zone 2

Precision Application in Row Crops: John Deere See & Spray

Demos

See & Spray: Precision Input Application with John Deere

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

Robots

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See & Spray

Supported by

More
Orchard Management Solutions: Autonomy and Precision Application Equipment

Wed 22

2:15 PM - 4:00 PM

Orchard Demo Zone

Orchard Management Solutions: Autonomy and Precision Application Equipment

Demos

Autonomous Retrofit Solutions for Orchards With: Bluewhite - Bluewhite pathfinder Kingman AG - Minion Agtonomy - Agtonomy-Enabled Equipment Maintenance in orchard : Mowing and Autonomous Precision Application Equipment with: Bonsai Robotics - Multiutility AR500 w/ Visionsteer Burro Boson Motors - Bonson Motors LX40-A LJ Tech AG - Orchard Autonomous Sprayer MQ Autonomous Agritech - M200 Sprayer GUSS Automation - GUSS Drone : Ag-Bee

Speakers

Lucie Cahierre Program Manager UCANR

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Robots

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Ag-bee

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Kingman Ag Minion

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Orchard Autonomous Sprayer

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Boson Motors LX40-A

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M200 Sprayer

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Agtonomy-Enabled Equipment

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Multiutility AR500 w/ Visionsteer

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Burro, Burro Grande, Burro Verde, Burro Cortador

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GUSS

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Bluewhite Pathfinder

Supported by

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Navigating the Ever-Changing Conversation Around Autonomy

Wed 22

2:30 PM - 3:45 PM

Waite Hall - Stage 1

Navigating the Ever-Changing Conversation Around Autonomy

Panel Discussions

Learn about how the industry is taking a unified approach in developing messaging to help create a better understanding on agriculture’s approach to autonomy. This compelling presentation and panel discussion delves into the evolving conversation surrounding agricultural robotics in California and worldwide. Industry experts, growers, and policy specialists will examine the current status of all the conversations that are currently happening around autonomous machinery and will look to have an interactive session with the crowd to hold an open dialogue for how the industry can continue to move forward and be proactive in its messaging around this topic.    

Speakers

Micheal Bailey Director, Production system, High Value & Small Acre Crops John Deere

Christopher Dillard Product Manager Solinftec

Ben Alfi Co- Founder & CEO Bluewhite

Nick Tindall Senior Director of Regulatory Affairs Association of Equipment Manufacturers (AEM)

Austin Gellings Senior Director of Agriculture Association of Equipment Manufacturers (AEM)

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Innovation for Sustainable Agriculture by New Holland

Wed 22

2:30 PM - 2:50 PM

Exhibition Zone 1 - Stage 2

Innovation for Sustainable Agriculture by New Holland

Smart tech Pitch

• New Holland is committed to continuous, progressive innovation to address global agriculture’s challenges. • Our focus is on real, available automation and precision agriculture solutions that empower farmers to be more productive, efficient, and environmentally responsible. 1 Precision Farming at FIRA US: T4.120F + Precision Fan Sprayer 2. XPower XPR Concept: Electric Weeding for Row Crops 3. Interactive Demonstrations: Technology That Works for Farmers • Our demo trailer offers hands-on access to New Holland’s full suite of technology. • Includes: o Tabletop rate control display for intuitive understanding of precision spraying. o One-on-one demos with experts to explore real-world applications. • These innovations reflect New Holland’s deep understanding of growers’ needs, especially in specialty segments like vineyards. • By integrating Raven’s precision tech and our own expertise, we’re delivering solutions that are scalable, sustainable, and farmer-focused By Paul Welbig, Director of Precision Technology New Holland North America

Description

• New Holland is committed to continuous, progressive innovation to address global agriculture’s
challenges.

• Our focus is on real, available automation and precision agriculture solutions that empower
farmers to be more productive, efficient, and environmentally responsible.
1 Precision Farming at FIRA US: T4.120F + Precision Fan Sprayer

2. XPower XPR Concept: Electric Weeding for Row Crops
3. Interactive Demonstrations: Technology That Works for Farmers
• Our demo trailer offers hands-on access to New Holland’s full suite of technology.

• Includes:
o Tabletop rate control display for intuitive understanding of precision spraying.
o One-on-one demos with experts to explore real-world applications.

• These innovations reflect New Holland’s deep understanding of growers’ needs, especially in
specialty segments like vineyards.

• By integrating Raven’s precision tech and our own expertise, we’re delivering solutions that are
scalable, sustainable, and farmer-focused

By Paul Welbig, Director of Precision Technology New Holland North America

Supported by

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From Tractor to Platform: Unlocking the Future of Off-Highway Autonomy by Monarch

Wed 22

2:50 PM - 3:10 PM

Exhibition Zone 1 - Stage 2

From Tractor to Platform: Unlocking the Future of Off-Highway Autonomy by Monarch

Smart tech Pitch

When Monarch set out to build the world’s first fully electric, driver-optional smart tractor, the goal wasn’t just to rethink farming—it was to lay the foundation for a new era of off-highway autonomy.

The tractor became the proof point: a working demonstration of what’s possible when electrification, AI, and data-driven intelligence converge in a single machine. Today, that vision has scaled into MonarchOne, a stretchable platform designed for OEMs across agriculture, construction, landscaping, and energy.

In this session, MonarchOne CEO Praveen Penmetsa will share how the company’s journey from hardware to platform is opening a new chapter for the industry, one where autonomy, electrification, and intelligence are not just features, but foundations. He’ll highlight the opportunities for OEMs to unlock new revenue streams, accelerate time-to-market, and build the next generation of smart, sustainable offhighway machines on top of MonarchOne.

By Praveen Penmetsa, CEO

Description

When Monarch set out to build the world’s first fully electric, driver-optional smart tractor, the goal wasn’t just to rethink farming—it was to lay the foundation for a new era of off-highway autonomy.

The tractor became the proof point: a working demonstration of what’s possible when electrification, AI, and data-driven intelligence converge in a single machine. Today, that vision has scaled into MonarchOne, a stretchable platform designed for OEMs across agriculture, construction, landscaping, and energy.

In this session, MonarchOne CEO Praveen Penmetsa will share how the company’s journey from hardware to platform is opening a new chapter for the industry, one where autonomy, electrification, and intelligence are not just features, but foundations. He’ll highlight the opportunities for OEMs to unlock new revenue streams, accelerate time-to-market, and build the next generation of smart, sustainable offhighway machines on top of MonarchOne.

By Praveen Penmetsa, CEO

Robots

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MK-V Tractor

Supported by

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Smart tech Pitch by UC Davis

Wed 22

3:10 PM - 3:30 PM

Exhibition Zone 1 - Stage 2

Smart tech Pitch by UC Davis

Smart tech Pitch

Supported by

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Taylor Farms Afterwork

Wed 22

4:00 PM - 5:30 PM

Food Court

Taylor Farms Afterwork

Special happenings

Supported by

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VIP Growers Breakfast - California Farm Bureau’s Cream of the Crop

THURS 23

9:00 AM - 10:00 AM

The Plaza

VIP Growers Breakfast - California Farm Bureau’s Cream of the Crop

VIP Grower Tour - Private event

Exclusive breakfast, sponsored by the California Farm Bureau. Kickstart your last day at FIRA USA by joining fellow growers and ag robotics manufacturers for a unique peer-to-peer networking opportunity and dedicated time for open discussion. California Farm Bureau is an innovative, service-based organization dedicated to being the foremost advocate, protecting the future and quality of life for all California farmers and ranchers.

Speakers

Lee Smith 1st Vice President Yolo County Farm Bureau.

Chase W. Hieneman Managing Director, Industry Relations American Farm Bureau Federation

Supported by

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AI Revolution in Agriculture: Current Realities and Future Horizons

THURS 23

9:30 AM - 10:30 AM

Exhibition Zone 1 - Stage 2

AI Revolution in Agriculture: Current Realities and Future Horizons

Panel Discussions

This thought-provoking panel discussion brings together leading AI experts and agricultural innovators to explore the concrete ways artificial intelligence is already transforming farming operations. Panelists will dissect real-world applications currently in use—from AI-powered planting schedule optimization to sophisticated yield prediction models—while examining the challenges and opportunities that lie ahead. The conversation will dive into how machine learning algorithms are revolutionizing crop management decisions, resource allocation, and risk assessment across diverse farming operations. Industry pioneers will share their vision for agriculture's AI-driven future, discussing emerging technologies poised to reshape everything from autonomous fleet management to real-time crop health monitoring. Join us for this forward-looking exploration of agriculture's digital transformation and discover how AI is evolving from experimental technology to essential farm management tool.

Speakers

Dhruv Diddi Access Tuned Physical AI Solo Tech

Michael Hirtzer Agriculture Reporter Bloomberg

John Bockstanz Policy META

Rikin Gandhi CEO Digital Green

Rhishi Pethe Managing Partner Metal Dog Labs

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Autonomous and Precision Application Implements in Vegetable Crops

THURS 23

9:45 AM - 11:30 AM

Vegetable demo zone

Autonomous and Precision Application Implements in Vegetable Crops

Demos

> Precision Application Equipment in Vegetable Crops With Ecorobotix - ARA TensorField - Jetty Verdant Robotics - SharpShooter™ Niqo Robotics - Niqo RoboThinner™ > Autonomous Precision Application Equipment in Vegetable Crops With Solinftec - Solix Bonsai Robotics - Amiga > Mechanical weed Removal in Vegetable Crops With Stout Industrial Technology - Stout Smart Cultivator Aigen - Aigen Element robot

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Robots

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Jetty

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Aigen Element robot

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Niqo RoboThinner™

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Solix Ag Robotics

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Stout Smart Cultivator

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Amiga

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ARA

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SharpShooter™

Supported by

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Data-Driven Farming: Transforming Grower Decision-Making

THURS 23

11:30 AM - 12:15 PM

Exhibition Zone 1 - Stage 2

Data-Driven Farming: Transforming Grower Decision-Making

Growers Pitch

This revealing pitch session showcases farmers who have revolutionized their operations through data-powered decision-making. Watch as growers share their journeys implementing various data collection and analysis systems—from field sensors and satellite imagery to yield mapping and predictive analytics. These innovative producers will demonstrate how data transformed their planting strategies, irrigation management, input application, and harvest timing while honestly addressing implementation challenges, ROI considerations, and the learning curve associated with agricultural data systems. Join us for this practical, grower-led discussion that cuts through the hype to reveal how real farms are using data to make smarter, more profitable decisions at every stage of production.

Speakers

Anthony Chesini Farmer Triple C Farms

Steve Mantle Agtech data services innov8.ag

Supported by

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Farm Robotics Challenge Winners (Autonomous Spraying Drone Platform)

THURS 23

11:30 AM - 11:45 AM

Open demo zone

Farm Robotics Challenge Winners (Autonomous Spraying Drone Platform)

Demos

Speakers

Lucie Cahierre Program Manager UCANR

Supported by

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Precision Application in Row Crops: John Deere See & Spray

THURS 23

11:45 AM - 12:00 PM

Demo zone 2

Precision Application in Row Crops: John Deere See & Spray

Demos

See & Spray: Precision Input Application with John Deere

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

Robots

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See & Spray

Supported by

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VIP Grower Tour

THURS 23

12:00 PM - 1:00 PM

Demo Zonex1

VIP Grower Tour

VIP Grower Tour - Private event

[Registration only and limited number of participants] The VIP Growers Tour is an exclusive one-hour tour designed to give a focused overview of the event and a unique opportunity to connect directly with agricultural robotics experts and manufacturers. Program: Introduction (5 min) - Welcome to the 4th edition of FIRA USA in California - Presentation of GOFAR and the FIRA organization team - Introduction of participants – why they joined and whether it’s their first FIRA Agricultural Robotics Overview (5 min) - Where do we stand today? - Key insights into the current robotics landscape in agriculture FIRA USA 2025 Highlights (10 min) - Overview of the technologies presented this year - Presentation of the day’s program - Focus on key moments not to miss (conferences, pitches, networking events, afterwork…) Robotics Demos (40 min) - Guided visit to 4 selected robot demonstrations - Opportunity to meet and discuss directly with manufacturers

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

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FIRA USA award ceremony

THURS 23

12:15 PM - 1:15 PM

Exhibition Zone 1 - Stage 2

FIRA USA award ceremony

Special happenings

Three categories rewarding the best robots and robot manufacturers will be announced at the FIRA USA during this ceremony. > The "Best Start-up" - investors’ choice: prize for the most promising start-up in terms of investment, awarded by the jury of FIRA USA investors (New Holland, AGCO Ventures, Culterra Capital, Foodbites! By Rabobank, Farmhand Ventures, Earth Foundfry and The Mixing Bowl) following the pitch sessions on October 21 at 1:00 pm. > The "Best FIRA USA Robot" - participants’ choice: The robots exhibiting at FIRA USA 2025 that received the most votes from participants in the dedicated voting app, awarded by World FIRA: gold, silver and bronze medals. > The "Women In AgRobotics of the year" - the women associations choice: This award celebrates the exceptional women shaping the future of agricultural robotics with determination, vision, and courage, while inspiring others through their leadership and impact on the industry. (Jury: Women in Ag Magazine, American Agri-Women, Women in Ag Tech, California Women for Agriculture)

Speakers

Elisa Abreu Communication Officer GOFAR - FIRA

Paige Gilligan Secretary California Women for Agriculture

Antoon Vanderstraeten Editor Women In Ag Magazine

Melinda Taschetta-Millane Group Editor Women In AgTech

Paul Welbig Director of Precision Technology New Holland North America

Chrissy Wozniak Vice-President of Communication | Founder American Agri-Women | North American Ag

Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures

Michael Rose Partner Better Food Ventures & The Mixing Bowl

Constance Bowen General Partner Farmhand Ventures

Bijoy Shah Associate Earth Foundry

Trevor Sieck Startup Relationship Manager FoodBytes! by Rabobank

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The ROI Advantage: Understanding Grower Decisions Around Technology Adoption.

THURS 23

1:30 PM - 2:15 PM

Exhibition Zone 1 - Stage 2

The ROI Advantage: Understanding Grower Decisions Around Technology Adoption.

Growers Pitch

The Western Growers Innovation Team case study program puts real grower-led numbers behind the value of agtech. Join Ben Palone, Sr. Director Automation & Commercialization at Western Growers, to learn about how growers are cutting costs and enhancing a diminishing workforce to achieve measurable results.

Speakers

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Supported by

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Orchard Management Solutions: Autonomy and Precision Application Equipment

THURS 23

1:30 PM - 3:15 PM

Orchard demo zone

Orchard Management Solutions: Autonomy and Precision Application Equipment

Demos

Autonomous Retrofit Solutions for Orchards with: Bluewhite - Bluewhite pathfinder Kingman AG - Minion Agtonomy - Agtonomy-Enabled Equipment Maintenance in orchard : Mowing and Autonomous Precision Application Equipment with: Bonsai Robotics - Multiutility AR500 w/ Visionsteer Burro Boson Motors - Bonson Motors LX40-A LJ Tech AG - Orchard Autonomous Sprayer MQ Autonomous Agritech - M200 Sprayer GUSS Automation - GUSS Drone : Ag-Bee

Speakers

Marie-Flore Doutreleau AgRobotics Project Manager GOFAR - FIRA

Robots

array(24) { ["ID"]=> int(8214) ["id"]=> int(8214) ["title"]=> string(12) "Ag-Bee-Drone" ["filename"]=> string(16) "Ag-Bee-Drone.jpg" ["filesize"]=> int(1126174) ["url"]=> string(64) "https://fira-usa.com/wp-content/uploads/2024/06/Ag-Bee-Drone.jpg" ["link"]=> string(65) "https://fira-usa.com/exhibitors-partners/ag-bee-llc/ag-bee-drone/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(12) "ag-bee-drone" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(6345) ["date"]=> string(19) "2024-10-07 15:24:39" ["modified"]=> string(19) "2025-09-03 09:34:29" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(2400) ["height"]=> int(1800) ["sizes"]=> array(18) { ["thumbnail"]=> string(72) "https://fira-usa.com/wp-content/uploads/2024/06/Ag-Bee-Drone-150x150.jpg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(72) "https://fira-usa.com/wp-content/uploads/2024/06/Ag-Bee-Drone-300x225.jpg" ["medium-width"]=> int(300) ["medium-height"]=> int(225) ["medium_large"]=> string(72) "https://fira-usa.com/wp-content/uploads/2024/06/Ag-Bee-Drone-768x576.jpg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(576) ["large"]=> string(73) "https://fira-usa.com/wp-content/uploads/2024/06/Ag-Bee-Drone-1024x768.jpg" ["large-width"]=> int(1024) ["large-height"]=> int(768) ["1536x1536"]=> string(74) "https://fira-usa.com/wp-content/uploads/2024/06/Ag-Bee-Drone-1536x1152.jpg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(1152) ["2048x2048"]=> string(74) "https://fira-usa.com/wp-content/uploads/2024/06/Ag-Bee-Drone-2048x1536.jpg" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1536) } }

Ag-bee

array(24) { ["ID"]=> int(10043) ["id"]=> int(10043) ["title"]=> string(10) "kingman ag" ["filename"]=> string(22) "kingman-ag-scaled.jpeg" ["filesize"]=> int(979658) ["url"]=> string(70) "https://fira-usa.com/wp-content/uploads/2025/09/kingman-ag-scaled.jpeg" ["link"]=> string(65) "https://fira-usa.com/exhibitors-partners/kingman-ag/kingman-ag-2/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(12) "kingman-ag-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(10042) ["date"]=> string(19) "2025-09-03 07:41:26" ["modified"]=> string(19) "2025-09-09 08:06:08" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1920) ["sizes"]=> array(18) { ["thumbnail"]=> string(71) "https://fira-usa.com/wp-content/uploads/2025/09/kingman-ag-150x150.jpeg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(71) "https://fira-usa.com/wp-content/uploads/2025/09/kingman-ag-300x225.jpeg" ["medium-width"]=> int(300) ["medium-height"]=> int(225) ["medium_large"]=> string(71) "https://fira-usa.com/wp-content/uploads/2025/09/kingman-ag-768x576.jpeg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(576) ["large"]=> string(72) "https://fira-usa.com/wp-content/uploads/2025/09/kingman-ag-1024x768.jpeg" ["large-width"]=> int(1024) ["large-height"]=> int(768) ["1536x1536"]=> string(73) "https://fira-usa.com/wp-content/uploads/2025/09/kingman-ag-1536x1152.jpeg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(1152) ["2048x2048"]=> string(73) "https://fira-usa.com/wp-content/uploads/2025/09/kingman-ag-2048x1536.jpeg" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1536) } }

Kingman Ag Minion

array(24) { ["ID"]=> int(9741) ["id"]=> int(9741) ["title"]=> string(32) "微信图片_20250728160710_3903" ["filename"]=> string(36) "微信图片_20250728160710_3903.jpg" ["filesize"]=> int(304593) ["url"]=> string(84) "https://fira-usa.com/wp-content/uploads/2025/07/微信图片_20250728160710_3903.jpg" ["link"]=> string(109) "https://fira-usa.com/exhibitors-partners/lj-tech-ag/%e5%be%ae%e4%bf%a1%e5%9b%be%e7%89%87_20250728160710_3903/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(56) "%e5%be%ae%e4%bf%a1%e5%9b%be%e7%89%87_20250728160710_3903" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(9492) ["date"]=> string(19) "2025-08-09 08:28:28" ["modified"]=> string(19) "2025-08-19 09:08:14" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(1920) ["height"]=> int(1280) ["sizes"]=> array(18) { ["thumbnail"]=> string(92) "https://fira-usa.com/wp-content/uploads/2025/07/微信图片_20250728160710_3903-150x150.jpg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(92) "https://fira-usa.com/wp-content/uploads/2025/07/微信图片_20250728160710_3903-300x200.jpg" ["medium-width"]=> int(300) ["medium-height"]=> int(200) ["medium_large"]=> string(92) "https://fira-usa.com/wp-content/uploads/2025/07/微信图片_20250728160710_3903-768x512.jpg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(512) ["large"]=> string(93) "https://fira-usa.com/wp-content/uploads/2025/07/微信图片_20250728160710_3903-1024x683.jpg" ["large-width"]=> int(1024) ["large-height"]=> int(683) ["1536x1536"]=> string(94) "https://fira-usa.com/wp-content/uploads/2025/07/微信图片_20250728160710_3903-1536x1024.jpg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(1024) ["2048x2048"]=> string(84) "https://fira-usa.com/wp-content/uploads/2025/07/微信图片_20250728160710_3903.jpg" ["2048x2048-width"]=> int(1920) ["2048x2048-height"]=> int(1280) } }

Orchard Autonomous Sprayer

array(24) { ["ID"]=> int(9409) ["id"]=> int(9409) ["title"]=> string(19) "Boson Motors LX40-A" ["filename"]=> string(23) "Boson-Motors-LX40-A.png" ["filesize"]=> int(3559464) ["url"]=> string(71) "https://fira-usa.com/wp-content/uploads/2025/06/Boson-Motors-LX40-A.png" ["link"]=> string(68) "https://fira-usa.com/robots/boson-motors-lx40-a/boson-motors-lx40-a/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(19) "boson-motors-lx40-a" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(9408) ["date"]=> string(19) "2025-06-24 09:27:32" ["modified"]=> string(19) "2025-06-24 09:27:53" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/png" ["type"]=> string(5) "image" ["subtype"]=> string(3) "png" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(1500) ["height"]=> int(1108) ["sizes"]=> array(18) { ["thumbnail"]=> string(79) "https://fira-usa.com/wp-content/uploads/2025/06/Boson-Motors-LX40-A-150x150.png" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(79) "https://fira-usa.com/wp-content/uploads/2025/06/Boson-Motors-LX40-A-300x222.png" ["medium-width"]=> int(300) ["medium-height"]=> int(222) ["medium_large"]=> string(79) "https://fira-usa.com/wp-content/uploads/2025/06/Boson-Motors-LX40-A-768x567.png" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(567) ["large"]=> string(80) "https://fira-usa.com/wp-content/uploads/2025/06/Boson-Motors-LX40-A-1024x756.png" ["large-width"]=> int(1024) ["large-height"]=> int(756) ["1536x1536"]=> string(71) "https://fira-usa.com/wp-content/uploads/2025/06/Boson-Motors-LX40-A.png" ["1536x1536-width"]=> int(1500) ["1536x1536-height"]=> int(1108) ["2048x2048"]=> string(71) "https://fira-usa.com/wp-content/uploads/2025/06/Boson-Motors-LX40-A.png" ["2048x2048-width"]=> int(1500) ["2048x2048-height"]=> int(1108) } }

Boson Motors LX40-A

array(24) { ["ID"]=> int(9972) ["id"]=> int(9972) ["title"]=> string(56) "lQDPKd4vebNIXP3NBDjNB4CwtJYpL9irJ8oIYCcCo5coAA_1920_1080" ["filename"]=> string(60) "lQDPKd4vebNIXP3NBDjNB4CwtJYpL9irJ8oIYCcCo5coAA_1920_1080.jpg" ["filesize"]=> int(938030) ["url"]=> string(108) "https://fira-usa.com/wp-content/uploads/2024/08/lQDPKd4vebNIXP3NBDjNB4CwtJYpL9irJ8oIYCcCo5coAA_1920_1080.jpg" ["link"]=> string(109) "https://fira-usa.com/robots/m200-autonomous-sprayer/lqdpkd4vebnixp3nbdjnb4cwtjypl9irj8oiyccco5coaa_1920_1080/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(56) "lqdpkd4vebnixp3nbdjnb4cwtjypl9irj8oiyccco5coaa_1920_1080" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(6915) ["date"]=> string(19) "2025-08-29 07:42:10" ["modified"]=> string(19) "2025-08-29 07:42:27" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(1920) ["height"]=> int(1080) ["sizes"]=> array(18) { ["thumbnail"]=> string(116) "https://fira-usa.com/wp-content/uploads/2024/08/lQDPKd4vebNIXP3NBDjNB4CwtJYpL9irJ8oIYCcCo5coAA_1920_1080-150x150.jpg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(116) "https://fira-usa.com/wp-content/uploads/2024/08/lQDPKd4vebNIXP3NBDjNB4CwtJYpL9irJ8oIYCcCo5coAA_1920_1080-300x169.jpg" ["medium-width"]=> int(300) ["medium-height"]=> int(169) ["medium_large"]=> string(116) "https://fira-usa.com/wp-content/uploads/2024/08/lQDPKd4vebNIXP3NBDjNB4CwtJYpL9irJ8oIYCcCo5coAA_1920_1080-768x432.jpg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(432) ["large"]=> string(117) "https://fira-usa.com/wp-content/uploads/2024/08/lQDPKd4vebNIXP3NBDjNB4CwtJYpL9irJ8oIYCcCo5coAA_1920_1080-1024x576.jpg" ["large-width"]=> int(1024) ["large-height"]=> int(576) ["1536x1536"]=> string(117) "https://fira-usa.com/wp-content/uploads/2024/08/lQDPKd4vebNIXP3NBDjNB4CwtJYpL9irJ8oIYCcCo5coAA_1920_1080-1536x864.jpg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(864) ["2048x2048"]=> string(108) "https://fira-usa.com/wp-content/uploads/2024/08/lQDPKd4vebNIXP3NBDjNB4CwtJYpL9irJ8oIYCcCo5coAA_1920_1080.jpg" ["2048x2048-width"]=> int(1920) ["2048x2048-height"]=> int(1080) } }

M200 Sprayer

array(24) { ["ID"]=> int(9548) ["id"]=> int(9548) ["title"]=> string(8) "DSC00048" ["filename"]=> string(19) "DSC00048-scaled.jpg" ["filesize"]=> int(778904) ["url"]=> string(67) "https://fira-usa.com/wp-content/uploads/2024/05/DSC00048-scaled.jpg" ["link"]=> string(64) "https://fira-usa.com/robots/agtonomy-enabled-equipment/dsc00048/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(8) "dsc00048" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5448) ["date"]=> string(19) "2025-07-17 07:43:22" ["modified"]=> string(19) "2025-07-17 07:44:42" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1707) ["sizes"]=> array(18) { ["thumbnail"]=> string(68) "https://fira-usa.com/wp-content/uploads/2024/05/DSC00048-150x150.jpg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(68) "https://fira-usa.com/wp-content/uploads/2024/05/DSC00048-300x200.jpg" ["medium-width"]=> int(300) ["medium-height"]=> int(200) ["medium_large"]=> string(68) "https://fira-usa.com/wp-content/uploads/2024/05/DSC00048-768x512.jpg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(512) ["large"]=> string(69) "https://fira-usa.com/wp-content/uploads/2024/05/DSC00048-1024x683.jpg" ["large-width"]=> int(1024) ["large-height"]=> int(683) ["1536x1536"]=> string(70) "https://fira-usa.com/wp-content/uploads/2024/05/DSC00048-1536x1024.jpg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(1024) ["2048x2048"]=> string(70) "https://fira-usa.com/wp-content/uploads/2024/05/DSC00048-2048x1365.jpg" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1365) } }

Agtonomy-Enabled Equipment

array(24) { ["ID"]=> int(10089) ["id"]=> int(10089) ["title"]=> string(6) "bonsai" ["filename"]=> string(18) "bonsai-scaled.jpeg" ["filesize"]=> int(949771) ["url"]=> string(66) "https://fira-usa.com/wp-content/uploads/2024/05/bonsai-scaled.jpeg" ["link"]=> string(70) "https://fira-usa.com/robots/multiutility-ar500-w-visionsteer/bonsai-3/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(8) "bonsai-3" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(5444) ["date"]=> string(19) "2025-09-03 15:19:35" ["modified"]=> string(19) "2025-09-03 15:19:35" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(2560) ["height"]=> int(1920) ["sizes"]=> array(18) { ["thumbnail"]=> string(67) "https://fira-usa.com/wp-content/uploads/2024/05/bonsai-150x150.jpeg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(67) "https://fira-usa.com/wp-content/uploads/2024/05/bonsai-300x225.jpeg" ["medium-width"]=> int(300) ["medium-height"]=> int(225) ["medium_large"]=> string(67) "https://fira-usa.com/wp-content/uploads/2024/05/bonsai-768x576.jpeg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(576) ["large"]=> string(68) "https://fira-usa.com/wp-content/uploads/2024/05/bonsai-1024x768.jpeg" ["large-width"]=> int(1024) ["large-height"]=> int(768) ["1536x1536"]=> string(69) "https://fira-usa.com/wp-content/uploads/2024/05/bonsai-1536x1152.jpeg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(1152) ["2048x2048"]=> string(69) "https://fira-usa.com/wp-content/uploads/2024/05/bonsai-2048x1536.jpeg" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1536) } }

Multiutility AR500 w/ Visionsteer

array(24) { ["ID"]=> int(8182) ["id"]=> int(8182) ["title"]=> string(18) "Grande-cover-photo" ["filename"]=> string(22) "Grande-cover-photo.jpg" ["filesize"]=> int(9333842) ["url"]=> string(70) "https://fira-usa.com/wp-content/uploads/2023/10/Grande-cover-photo.jpg" ["link"]=> string(53) "https://fira-usa.com/robots/burro/grande-cover-photo/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(18) "grande-cover-photo" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(2042) ["date"]=> string(19) "2024-10-07 14:30:40" ["modified"]=> string(19) "2024-10-07 14:31:46" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(8192) ["height"]=> int(5464) ["sizes"]=> array(18) { ["thumbnail"]=> string(78) "https://fira-usa.com/wp-content/uploads/2023/10/Grande-cover-photo-150x150.jpg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(78) "https://fira-usa.com/wp-content/uploads/2023/10/Grande-cover-photo-300x200.jpg" ["medium-width"]=> int(300) ["medium-height"]=> int(200) ["medium_large"]=> string(78) "https://fira-usa.com/wp-content/uploads/2023/10/Grande-cover-photo-768x512.jpg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(512) ["large"]=> string(79) "https://fira-usa.com/wp-content/uploads/2023/10/Grande-cover-photo-1024x683.jpg" ["large-width"]=> int(1024) ["large-height"]=> int(683) ["1536x1536"]=> string(80) "https://fira-usa.com/wp-content/uploads/2023/10/Grande-cover-photo-1536x1025.jpg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(1025) ["2048x2048"]=> string(70) "https://fira-usa.com/wp-content/uploads/2023/10/Grande-cover-photo.jpg" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1366) } }

Burro, Burro Grande, Burro Verde, Burro Cortador

array(24) { ["ID"]=> int(10294) ["id"]=> int(10294) ["title"]=> string(8) "7CC02281" ["filename"]=> string(12) "7CC02281.jpg" ["filesize"]=> int(9453184) ["url"]=> string(60) "https://fira-usa.com/wp-content/uploads/2023/10/7CC02281.jpg" ["link"]=> string(42) "https://fira-usa.com/robots/guss/7cc02281/" ["alt"]=> string(0) "" ["author"]=> string(1) "6" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(8) "7cc02281" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(2034) ["date"]=> string(19) "2025-09-15 07:17:11" ["modified"]=> string(19) "2025-09-15 07:17:11" ["menu_order"]=> int(0) ["mime_type"]=> string(10) "image/jpeg" ["type"]=> string(5) "image" ["subtype"]=> string(4) "jpeg" ["icon"]=> string(57) "https://fira-usa.com/wp-includes/images/media/default.png" ["width"]=> int(7832) ["height"]=> int(5224) ["sizes"]=> array(18) { ["thumbnail"]=> string(68) "https://fira-usa.com/wp-content/uploads/2023/10/7CC02281-150x150.jpg" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(68) "https://fira-usa.com/wp-content/uploads/2023/10/7CC02281-300x200.jpg" ["medium-width"]=> int(300) ["medium-height"]=> int(200) ["medium_large"]=> string(68) "https://fira-usa.com/wp-content/uploads/2023/10/7CC02281-768x512.jpg" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(512) ["large"]=> string(69) "https://fira-usa.com/wp-content/uploads/2023/10/7CC02281-1024x683.jpg" ["large-width"]=> int(1024) ["large-height"]=> int(683) ["1536x1536"]=> string(70) "https://fira-usa.com/wp-content/uploads/2023/10/7CC02281-1536x1025.jpg" ["1536x1536-width"]=> int(1536) ["1536x1536-height"]=> int(1025) ["2048x2048"]=> string(60) "https://fira-usa.com/wp-content/uploads/2023/10/7CC02281.jpg" ["2048x2048-width"]=> int(2048) ["2048x2048-height"]=> int(1366) } }

GUSS

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Bluewhite Pathfinder

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Farming\'s Next Horizon: A Visionary Perspective on Agriculture

THURS 23

2:15 PM - 3:15 PM

Exhibition Zone 1 - Stage 2

Farming's Next Horizon: A Visionary Perspective on Agriculture

Leader Talk

This captivating keynote features a globally renowned thought leader from the agriculture and food innovation space who will synthesize cutting-edge developments and paint a compelling picture of farming's transformation over the next decade. Our distinguished visionary will explore how today's emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming's future. Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture's next evolution—where today's experimental technologies become tomorrow's farming foundations.

Speakers

Tim Bucher Founder and CEO Agtonomy

Chrissy Wozniak Vice-President of Communication | Founder American Agri-Women | North American Ag

Alex Foessel Managing Partner Balanced Engineering LLC

Walt Duflock VP of Innovation Western Growers

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Vineyard Management Solutions: Autonomy, Precision Application Equipment and Mowing

THURS 23

3:15 PM - 4:15 PM

Vineyard demo zone

Vineyard Management Solutions: Autonomy, Precision Application Equipment and Mowing

Demos

Maintenance in Vineyard : Autonomous Navigation, Mowing, and Precision Application Equipment with: Agtonomy - Agtonomy-Enabled Equipment Bonsai Robotics - Multiutility AR500 w/ Visionsteer Burro MQ Autonomous Agritech - M200 Sprayer Smart apply - Intelligent Spray Control System Budbreak Innovations - Emma

Speakers

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Robots

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Emma

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Smart Apply – Intelligent Spray Control System

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M200 Sprayer

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Agtonomy-Enabled Equipment

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Multiutility AR500 w/ Visionsteer

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