Investors x Startups

FIRA USA sets aside specific time to facilitate meetings between agricultural robotics investors and startups.

The agricultural robotics market is booming, set to skyrocket from $14.74B in 2024 to $48.06B by 2030 (23% CAGR), with North America leading at 35.2% market share—now is the time to invest in the future of farming!

VCs, Business Angels, Corporate Ventures

All take part in the FIRA USA Invest Day, hoping to discover the best new agricultural robotics solutions

Startups

Make the most of the largest investment forum in ag robotics, which boasts a global profile thanks to international media coverage.

Start-Up Pitch Session

Open to startups from seeding stage to Series C, join the one-of-a-kind Start-Up Pitch session dedicated to Agricultural Robotics and Autonomous Farming Systems!

Selected startups will have 10 minutes, including Q&A, to showcase their solution and business model to a panel of investors including VCs, M&As, and business angels. This is your chance to compete across multiple categories with tailored evaluation criteria and win the FIRA USA Awards 2025.

List of the startups that will pitch on October, 21st:

List coming soon

Confidentiality:

the pitch session will be open to all FIRA USA 25 registrants.

Requirements:

Robotics solutions for farming only
Level of growth:
- Must be a post prototype - we welcome early stage companies, but you must have a version of your system already built in order to be considered.
- Open to startups from seeding up to Series A, B & C funding
The pitch will take place in person only, on October 21st, 2025 in Woodland (Calif.)

STEP #1

May to June 30th, 2025

Call for Pitches/Applications online

STEP #2

Early July 2025

Judges’ shortlisting of startups.

STEP #3

Mid July 2025

Unveiling of selected start-ups

Apply Now

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TUES 21

1:00 PM - 2:45 PM

Exhibition Zone 1 - Stage 2

Start-up pitch session: Farming’s Next Big Tech

Startup Pitches

Speakers

Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures

Michael Rose Partner Better Food Ventures & The Mixing Bowl

Constance Bowen General Partner Farmhand Ventures

Bijoy Shah Associate Earth Foundry

Trevor Sieck Startup Relationship Manager FoodBytes! by Rabobank

Steering committee

Judges for the FIRA US Startup Award are US investors or investment advisors: List coming soon

Alex Russomagno

Senior Manager of Strategic Engagement

AGCO Ventures

Michael Rose

Partner

Better Food Ventures & The Mixing Bowl

Constance Bowen

General Partner

Farmhand Ventures

Bijoy Shah

Associate

Earth Foundry

Trevor Sieck

Startup Relationship Manager

FoodBytes! by Rabobank