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Attend as a Media

Welcome to the press room, where you will find everything you need to know about FIRA USA 2025.

The Event For Agricultural Robots and Autonomous Solutions In Action

FIRA USA, THE event for agricultural robots and autonomous solutions in the field across California, is back for the 3rd edition!
NEW EDITION…. NEW LOCATION…. NEW DATES
The leading event dedicated to Ag Robotics is back on October 21st to 23rd, 2025 at Woodland | Sacramento, California.

 

Journalists – FIRA USA is the ultimate forum for learning more about the future of agriculture through today’s innovations, including exclusive updates on all the latest technological advances, in the US and worldwide. But that’s not it, take the opportunity to learn more about the industry during the live sessions where experts gathered to talk about the issues that growers are facing and how to address them in each crop types. Vegetables, Vineyards, Field Crops, Orchards… FIRA is the place to be if you want to be at the heart of ag, so will you be there? See you at FIRA USA!

On the Agenda

Robot Demos

3 demo zones with 35+ solutions showcasing: vegetables, orchards and vineyards! A place where robots at every stage from prototype to production model may be seen and can show off what they're capable of. Watch robot demos for specialty crops with 20+ demos on real crops, trees, and vineyards. Meet manufacturers and watch the future of Ag unfold in front of you.

Exhibition Area

Meet more than 80 exhibitors from the AgRobotics industry worldwide in one place. Robot manufacturers, technology suppliers, non-profits, universities… all showcasing their autonomous solutions and services. It will also be the place for you to be the first to know about the exclusive announcements of some of our exhibitors!

Conferences

Elected representatives, Commodity Boards, Farmers, Robot Manufacturers, Technology Suppliers,… Listen to the experts and familiarize yourself with the industry over 3 days of live discussions during the Tech & Education day, Panel Discussions, Roundtables, Inno’Pitches…

Networking

Connect with industry figures! How? Enjoy a drink, breakfast, and networking time over the course of 3 days. Numerous opportunities to make contact with the 2500+ participants of FIRA USA.

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Press Tour

Participate in the FIRA USA PRESS CONFERENCE.

Take this unique – and exclusive – opportunity to listen the FIRA announcements and meet with our top experts during a one-hour Press Conference. 

Stay tuned, we’ll be in touch soon with more information.

Location

The Plaza

Who ?

Stay tuned for the official list and get ready for some FIRA USA exclusives…

Get your free access to FIRA USA 2025

Register now for free and get your badge for the three days of the event

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FIRA USA Communication Kit

FIRA USA 2025 Communication Kit - Coming soon ...

FIRA USA’s PHOTO GALLERY
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