OCTOBER 2026
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Attend as a Media

Welcome to the press room, where you will find everything you need to know about FIRA USA 2026.

The Event For Agricultural Robots and Autonomous Solutions In Action

FIRA USA, THE event for agricultural robots and autonomous solutions in the field across California, is back for the 5th edition!
The leading event dedicated to Ag Robotics is back on October 20th to 22nd, 2026 in Yakima, Washington state.

Journalists – FIRA USA is the ultimate forum for learning more about the future of agriculture through today’s innovations, including exclusive updates on all the latest technological advances, in the US and worldwide. But that’s not it, take the opportunity to learn more about the industry during the live sessions where experts gathered to talk about the issues that growers are facing and how to address them in each crop types. Vegetables, Vineyards, Orchards – NEW: Cotton & Tomatoes… FIRA is the place to be if you want to be at the heart of ag, so will you be there? See you at FIRA USA!

On the Agenda

Robot Demos

4 demo zones with 35+ solutions showcasing: vegetables, orchards and vineyards! A place where robots at every stage from prototype to production model may be seen and can show off what they're capable of. Watch robot demos for specialty crops with 20+ demos on real crops, trees, and vineyards. Meet manufacturers and watch the future of Ag unfold in front of you.

Exhibition Area

Meet more than 80 exhibitors from the AgRobotics industry worldwide in one place. Robot manufacturers, technology suppliers, non-profits, universities… all showcasing their autonomous solutions and services. It will also be the place for you to be the first to know about the exclusive announcements of some of our exhibitors!

Conferences

Elected representatives, Commodity Boards, Farmers, Robot Manufacturers, Technology Suppliers,… Listen to the experts and familiarize yourself with the industry over 3 days of live discussions during the Tech & Education day, Panel Discussions, Roundtables, Inno’Pitches…

Networking

Connect with industry figures! How? Enjoy a drink, breakfast, and networking time over the course of 3 days. Numerous opportunities to make contact with the 2500+ participants of FIRA USA.

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FIRA USA PRESS CONFERENCE

Participate in the FIRA USA PRESS CONFERENCE on Tuesday, Oct. 20th at 9.00

Take this unique – and exclusive – opportunity to listen the FIRA announcements and meet with our top experts during a one-hour Press Conference.

Get to see several Press conference through the 3-day event at FIRA USA: (list to come)

21st
Wednesday, October
9:00 AM - 10:00 AM

Location

To come

Who ?

FIRA USA Press Conference with: (list to come)

Learn more about the…

Robots

Robots

Exhibitors

Exhibitors

Speakers

Speakers

Get your free access to FIRA USA 2026

Register now for free and get your badge for the three days of the event

Register Here
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FIRA USA Communication Kit

FIRA USA 2026 Communication Kit

FIRA USA’s PHOTO GALLERY

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