string(244) "SELECT *, DATE_FORMAT(date_event, '%W %D %M') AS date_event_text from wp_1061116_icc_new_agenda_event ae
INNER JOIN wp_1061116_icc_new_agenda_event_categories aec ON ae.id_category = aec.id_category
WHERE ORDER BY time_start ASC"
EVENTS
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["date_event"]=>
string(10) "2025-10-21"
["time_start"]=>
string(8) "09:00:00"
["time_end"]=>
string(8) "10:00:00"
["name_event"]=>
string(31) "Press Conference: FIRA USA 2025"
["photo_event_link"]=>
string(53) "https://fira-usa.com/wp-content/uploads/2024/05/3.png"
["description_event"]=>
string(0) ""
["speakers"]=>
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string(9) "The Plaza"
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string(4) "9139"
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string(18) "Special happenings"
["date_event_text"]=>
string(20) "Tuesday 21st October"
}
[1]=>
object(stdClass)#17136 (14) {
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string(8) "09:15:00"
["time_end"]=>
string(8) "10:00:00"
["name_event"]=>
string(84) "Automating the Harvest: Cutting-Edge Technologies Revolutionizing America\'s Farming"
["photo_event_link"]=>
string(53) "https://fira-usa.com/wp-content/uploads/2024/05/3.png"
["description_event"]=>
string(550) "This session will spotlight innovative farmers showcasing the latest harvest automation technologies transforming American agriculture. Growers will present the cutting-edge tools they\'re currently implementing on their farms and discuss their ongoing technological needs. Attendees will gain firsthand insights into how robotics, AI, and IoT solutions are addressing labor challenges and boosting efficiency across diverse farming operations, while also learning about opportunities for further technological development in the agricultural sector."
["speakers"]=>
string(4) "9247"
["localisation"]=>
string(27) "Exhibition Zone 1 - Stage 2"
["id_sponsor"]=>
string(0) ""
["id_post_event"]=>
string(4) "9136"
["name_category"]=>
string(13) "Growers Pitch"
["date_event_text"]=>
string(20) "Tuesday 21st October"
}
[2]=>
object(stdClass)#17143 (14) {
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["date_event"]=>
string(10) "2025-10-22"
["time_start"]=>
string(8) "09:15:00"
["time_end"]=>
string(8) "10:00:00"
["name_event"]=>
string(78) "Weed Management Showdown: Lasers, Precision Spraying, or Mechanical Solutions?"
["photo_event_link"]=>
string(53) "https://fira-usa.com/wp-content/uploads/2024/05/3.png"
["description_event"]=>
string(812) "This dynamic session brings together farmers on the frontlines of agricultural innovation to share their real-world experiences with cutting-edge weeding technologies. Witness firsthand accounts from growers who have implemented laser weeding systems, precision chemical application technologies, and advanced mechanical weeding solutions in their operations.
These agricultural pioneers will compare their chosen technologies, debate the practical advantages and limitations of each approach, and discuss key considerations including cost-effectiveness, environmental impact, and implementation challenges. Join us for this illuminating farmer-led discussion that cuts through the marketing hype to deliver honest insights about the future of weed management from those who have soil under their fingernails."
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string(4) "9392"
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string(27) "Exhibition Zone 1 - Stage 2"
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string(4) "9144"
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string(13) "Growers Pitch"
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string(22) "Wednesday 22nd October"
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object(stdClass)#17144 (14) {
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["time_start"]=>
string(8) "09:30:00"
["time_end"]=>
string(8) "16:00:00"
["name_event"]=>
string(31) "Demos: Live Autonomy on Display"
["photo_event_link"]=>
string(53) "https://fira-usa.com/wp-content/uploads/2024/05/3.png"
["description_event"]=>
string(0) ""
["speakers"]=>
string(0) ""
["localisation"]=>
string(9) "Demo Zone"
["id_sponsor"]=>
string(13) "1,41,42,48,52"
["id_post_event"]=>
string(4) "9163"
["name_category"]=>
string(5) "Demos"
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string(8) "10:00:00"
["time_end"]=>
string(8) "14:30:00"
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string(27) "Open Innovation day program"
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["description_event"]=>
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string(4) "9134"
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string(11) "Roundtables"
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["time_end"]=>
string(8) "11:00:00"
["name_event"]=>
string(31) "Press Conference: NIQO Robotics"
["photo_event_link"]=>
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string(8) "10:00:00"
["time_end"]=>
string(8) "11:30:00"
["name_event"]=>
string(45) "Optimizing Crop & Field Design for Automation"
["photo_event_link"]=>
string(53) "https://fira-usa.com/wp-content/uploads/2024/05/3.png"
["description_event"]=>
string(698) "This groundbreaking panel discussion will explore the future of agriculture where crop biology meets cutting-edge automation. Discover how innovative field designs and growing strategies are revolutionizing farming efficiency. The discussion will examine specialized trellis systems for tree fruits, advanced breeding techniques for automation-friendly vegetables, and reimagined field architectures that maximize robotic harvesting potential.
Join us as industry leaders share insights on the crucial intersection between plant genetics and field configuration—where biological adaptations and technological innovations converge to transform agricultural productivity for generations to come."
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string(4) "5620"
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["time_start"]=>
string(8) "10:00:00"
["time_end"]=>
string(8) "12:00:00"
["name_event"]=>
string(22) "Education day program "
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string(53) "https://fira-usa.com/wp-content/uploads/2024/05/3.png"
["description_event"]=>
string(0) ""
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string(67) "AI Revolution in Agriculture: Current Realities and Future Horizons"
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string(53) "https://fira-usa.com/wp-content/uploads/2024/05/3.png"
["description_event"]=>
string(1006) "This thought-provoking panel discussion brings together leading AI experts and agricultural innovators to explore the concrete ways artificial intelligence is already transforming farming operations. Panelists will dissect real-world applications currently in use—from AI-powered planting schedule optimization to sophisticated yield prediction models—while examining the challenges and opportunities that lie ahead.
The conversation will dive into how machine learning algorithms are revolutionizing crop management decisions, resource allocation, and risk assessment across diverse farming operations. Industry pioneers will share their vision for agriculture\'s AI-driven future, discussing emerging technologies poised to reshape everything from autonomous fleet management to real-time crop health monitoring.
Join us for this forward-looking exploration of agriculture\'s digital transformation and discover how AI is evolving from experimental technology to essential farm management tool."
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string(9) "9319,9250"
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string(8) "10:20:00"
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string(55) "Smart tech Pitch by Greater Sacramento Economic Council"
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string(31) "Smart tech Pitc by Nodar Sensor"
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string(8) "12:15:00"
["name_event"]=>
string(56) "Data-Driven Farming: Transforming Grower Decision-Making"
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string(53) "https://fira-usa.com/wp-content/uploads/2024/05/3.png"
["description_event"]=>
string(792) "This revealing pitch session showcases farmers who have revolutionized their operations through data-powered decision-making. Watch as growers share their journeys implementing various data collection and analysis systems—from field sensors and satellite imagery to yield mapping and predictive analytics.
These innovative producers will demonstrate how data transformed their planting strategies, irrigation management, input application, and harvest timing while honestly addressing implementation challenges, ROI considerations, and the learning curve associated with agricultural data systems. Join us for this practical, grower-led discussion that cuts through the hype to reveal how real farms are using data to make smarter, more profitable decisions at every stage of production."
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string(9) "9354,6492"
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["name_event"]=>
string(49) "Start-up pitch session: Farming’s Next Big Tech"
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string(53) "https://fira-usa.com/wp-content/uploads/2024/05/3.png"
["description_event"]=>
string(867) "Ready to meet the game-changers revolutionizing agriculture?
FIRA USA 2025 is your exclusive gateway to the most groundbreaking ag robotics startups in America!
On October 21st, 2025, our high-energy Pitch Session will showcase trailblazing entrepreneurs unveiling next-generation autonomous farming solutions. Watch as these visionaries compete for the prestigious FIRA USA 2025 Awards while presenting their innovations directly to top investors.
This isn\'t just another conference—it\'s your front-row seat to agricultural transformation. Connect with the brilliant minds solving farming\'s biggest challenges through robotics, AI, and automation.
Investors: Don\'t miss this golden opportunity to identify high-growth potential in the booming ag-tech sector before everyone else!
The future of farming is being written now. Be there when it happens."
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string(55) "From Vineyard to Value - Feedback on Farming Automation"
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["description_event"]=>
string(550) "In this session, let\'s learn real-world insights on the integration of automation technologies across its vineyard operations. From autonomous tractors to precision spraying and AI-driven monitoring systems, discover how automation is reshaping daily workflows, improving sustainability, and delivering tangible ROI. The growers will highlight key lessons learned, the challenges of scaling innovation, and the value automation brings to both growers and the business. Join us for a grounded, experience-based look at the future of smart viticulture"
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string(76) "Navigating the Regulatory Landscape: Agricultural Robotics Safety and Policy"
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["description_event"]=>
string(910) "This compelling panel discussion delves into the evolving regulatory framework surrounding agricultural robotics in California and worldwide. Industry experts and policy specialists will examine the current status of autonomous machinery regulations in agriculture, highlighting the stark contrast between advanced autonomous vehicles operating freely on San Francisco streets while autonomous tractors face significant restrictions in fields. The conversation will explore critical safety protocols for protecting farmworkers and equipment operators, identify regulatory hurdles impeding innovation, and discuss collaborative approaches for growers and policymakers to develop sensible frameworks that balance safety concerns with technological advancement. Join us for this crucial conversation about creating a regulatory environment that supports rather than hinders the agricultural automation revolution."
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string(0) ""
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string(11) "Roundtables"
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Our distinguished visionary will explore how today\'s emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming\'s future.
Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture\'s next evolution—where today\'s experimental technologies become tomorrow\'s farming foundations."
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- Strategic scaling decisions
- Success stories and valuable failures
- Candid lessons learned: “What we wish we\'d known”
This straightforward conversation reveals the real challenges behind agricultural innovation at scale, offering actionable intelligence for startups, investors, and industry partners."
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EVENTS SPEAKERS
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EVENTS ROBOTS
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This session will spotlight innovative farmers showcasing the latest harvest automation technologies transforming American agriculture. Growers will present the cutting-edge tools they're currently implementing on their farms and discuss their ongoing technological needs. Attendees will gain firsthand insights into how robotics, AI, and IoT solutions are addressing labor challenges and boosting efficiency across diverse farming operations, while also learning about opportunities for further technological development in the agricultural sector.
This dynamic session brings together farmers on the frontlines of agricultural innovation to share their real-world experiences with cutting-edge weeding technologies. Witness firsthand accounts from growers who have implemented laser weeding systems, precision chemical application technologies, and advanced mechanical weeding solutions in their operations.
These agricultural pioneers will compare their chosen technologies, debate the practical advantages and limitations of each approach, and discuss key considerations including cost-effectiveness, environmental impact, and implementation challenges. Join us for this illuminating farmer-led discussion that cuts through the marketing hype to deliver honest insights about the future of weed management from those who have soil under their fingernails.
This groundbreaking panel discussion will explore the future of agriculture where crop biology meets cutting-edge automation. Discover how innovative field designs and growing strategies are revolutionizing farming efficiency. The discussion will examine specialized trellis systems for tree fruits, advanced breeding techniques for automation-friendly vegetables, and reimagined field architectures that maximize robotic harvesting potential.
Join us as industry leaders share insights on the crucial intersection between plant genetics and field configuration—where biological adaptations and technological innovations converge to transform agricultural productivity for generations to come.
This thought-provoking panel discussion brings together leading AI experts and agricultural innovators to explore the concrete ways artificial intelligence is already transforming farming operations. Panelists will dissect real-world applications currently in use—from AI-powered planting schedule optimization to sophisticated yield prediction models—while examining the challenges and opportunities that lie ahead.
The conversation will dive into how machine learning algorithms are revolutionizing crop management decisions, resource allocation, and risk assessment across diverse farming operations. Industry pioneers will share their vision for agriculture's AI-driven future, discussing emerging technologies poised to reshape everything from autonomous fleet management to real-time crop health monitoring.
Join us for this forward-looking exploration of agriculture's digital transformation and discover how AI is evolving from experimental technology to essential farm management tool.
This revealing pitch session showcases farmers who have revolutionized their operations through data-powered decision-making. Watch as growers share their journeys implementing various data collection and analysis systems—from field sensors and satellite imagery to yield mapping and predictive analytics.
These innovative producers will demonstrate how data transformed their planting strategies, irrigation management, input application, and harvest timing while honestly addressing implementation challenges, ROI considerations, and the learning curve associated with agricultural data systems. Join us for this practical, grower-led discussion that cuts through the hype to reveal how real farms are using data to make smarter, more profitable decisions at every stage of production.
Ready to meet the game-changers revolutionizing agriculture?
FIRA USA 2025 is your exclusive gateway to the most groundbreaking ag robotics startups in America!
On October 21st, 2025, our high-energy Pitch Session will showcase trailblazing entrepreneurs unveiling next-generation autonomous farming solutions. Watch as these visionaries compete for the prestigious FIRA USA 2025 Awards while presenting their innovations directly to top investors.
This isn't just another conference—it's your front-row seat to agricultural transformation. Connect with the brilliant minds solving farming's biggest challenges through robotics, AI, and automation.
Investors: Don't miss this golden opportunity to identify high-growth potential in the booming ag-tech sector before everyone else!
The future of farming is being written now. Be there when it happens.
In this session, let's learn real-world insights on the integration of automation technologies across its vineyard operations. From autonomous tractors to precision spraying and AI-driven monitoring systems, discover how automation is reshaping daily workflows, improving sustainability, and delivering tangible ROI. The growers will highlight key lessons learned, the challenges of scaling innovation, and the value automation brings to both growers and the business. Join us for a grounded, experience-based look at the future of smart viticulture
This compelling panel discussion delves into the evolving regulatory framework surrounding agricultural robotics in California and worldwide. Industry experts and policy specialists will examine the current status of autonomous machinery regulations in agriculture, highlighting the stark contrast between advanced autonomous vehicles operating freely on San Francisco streets while autonomous tractors face significant restrictions in fields. The conversation will explore critical safety protocols for protecting farmworkers and equipment operators, identify regulatory hurdles impeding innovation, and discuss collaborative approaches for growers and policymakers to develop sensible frameworks that balance safety concerns with technological advancement. Join us for this crucial conversation about creating a regulatory environment that supports rather than hinders the agricultural automation revolution.
Description
This compelling panel discussion delves into the evolving regulatory framework surrounding agricultural robotics in California and worldwide. Industry experts and policy specialists will examine the current status of autonomous machinery regulations in agriculture, highlighting the stark contrast between advanced autonomous vehicles operating freely on San Francisco streets while autonomous tractors face significant restrictions in fields. The conversation will explore critical safety protocols for protecting farmworkers and equipment operators, identify regulatory hurdles impeding innovation, and discuss collaborative approaches for growers and policymakers to develop sensible frameworks that balance safety concerns with technological advancement. Join us for this crucial conversation about creating a regulatory environment that supports rather than hinders the agricultural automation revolution.
This captivating keynote features a globally renowned thought leader from the agriculture and food innovation space who will synthesize cutting-edge developments and paint a compelling picture of farming's transformation over the next decade.
Our distinguished visionary will explore how today's emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming's future.
Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture's next evolution—where today's experimental technologies become tomorrow's farming foundations.
Description
This captivating keynote features a globally renowned thought leader from the agriculture and food innovation space who will synthesize cutting-edge developments and paint a compelling picture of farming\'s transformation over the next decade.
Our distinguished visionary will explore how today\'s emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming\'s future.
Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture\'s next evolution—where today\'s experimental technologies become tomorrow\'s farming foundations.
Join our candid roundtable discussion with industry pioneers who've navigated the challenging journey from promising technology to widespread farm adoption. Our diverse panel—featuring successful ag-tech founders, strategic farm-startup partnerships, and international scaling experts—will share the unfiltered truth about what works, what doesn't, and critical lessons learned:
- Breaking farmer adoption barriers
- Strategic scaling decisions
- Success stories and valuable failures
- Candid lessons learned: “What we wish we'd known”
This straightforward conversation reveals the real challenges behind agricultural innovation at scale, offering actionable intelligence for startups, investors, and industry partners.
