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Agenda

FIRA USA general agenda at a glance!

EXPO ZONE

Opening hours


Official opening hours

22nd

Tuesday Oct 22nd.

8:00 AM to 6:00 PM

23rd

Wednesday Oct 23rd.

8:00 AM to 6:00 PM

24th

Thursday Oct 24th.

8:00 AM to 5:00 PM

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Agenda

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The Future of AgTec 4-H Breakfast

THURS 24

7:30 AM - 9:00 AM

The plaza

Nurturing Tomorrow's Innovators: Fundraiser Breakfast for 4-H STEM Programming

You are cordially invited to a special breakfast event dedicated to raising funds for the 4-H programs administered by the University of California Agriculture and Natural Resources (UC ANR). Coinciding with FIRA USA 2024, this fundraiser aims to enhance our efforts in providing exceptional agricultural education and STEM opportunities to youth statewide.
  • Date: Thursday, October 24th
  • Time: 7:30 AM to 9:00 AM
  • Location: FIRA USA 2024 Yolo County Fairgrounds 1250 East Gum Avenue Woodland, CA 95776

What is 4-H?

4-H is the largest youth development organization in the U.S., supported by the USDA and land-grant universities. It empowers young people with lifelong skills through hands-on projects in agriculture, science, health, and citizenship. The name 4-H stands for four personal development areas: head, heart, hands, and health. With (REAL NUMBER))thousands of members across California, 4-H offers hands-on projects in health, science, agriculture, and civic engagement, fostering growth and learning in a supportive environment.

Contact Us For more information, sponsorship inquiries, or to RSVP, please contact:

Kelly Scott kdscott@ucanr.edu

Description

Nurturing Tomorrow's Innovators: Fundraiser Breakfast for 4-H STEM Programming

You are cordially invited to a special breakfast event dedicated to raising funds for the 4-H programs administered by the University of California Agriculture and Natural Resources (UC ANR). Coinciding with FIRA USA 2024, this fundraiser aims to enhance our efforts in providing exceptional agricultural education and STEM opportunities to youth statewide.

  • Date: Thursday, October 24th
  • Time: 7:30 AM to 9:00 AM
  • Location:
    FIRA USA 2024
    Yolo County Fairgrounds
    1250 East Gum Avenue
    Woodland, CA 95776

What is 4-H?

4-H is the largest youth development organization in the U.S., supported by the USDA and land-grant universities. It empowers young people with lifelong skills through hands-on projects in agriculture, science, health, and citizenship. The name 4-H stands for four personal development areas: head, heart, hands, and health. With (REAL NUMBER))thousands of members across California, 4-H offers hands-on projects in health, science, agriculture, and civic engagement, fostering growth and learning in a supportive environment.

Contact Us
For more information, sponsorship inquiries, or to RSVP, please contact:

Kelly Scott
kdscott@ucanr.edu

Opening: 3rd edition of FIRA USA

KILLED 22

8:30 AM - 8:45 AM

Waite hall - Main stage

Opening by the organizers

Wed 23

8:30 AM - 9:45 AM

Waite Hall - Main stage

Opening by the organizers

Special happenings

Presentation of GOFAR 2025 Roadmap
Open Innovation Program

KILLED 22

8:45 AM - 12:30 PM

Waite Hall - Main stage

Open Innovation Program

Panel discussions

The Open Innovation program focuses on pioneering advancements in agricultural robotics and related technologies, fostering collaboration between industry professionals, researchers, and students.

Description

The Open Innovation program focuses on pioneering advancements in agricultural robotics and related technologies, fostering collaboration between industry professionals, researchers, and students.

Supported by

Advancements in Robotics for Farm and Food Production: A 2024 Overview

Wed 23

8:45 AM - 10:00 AM

Waite Hall - Main stage

This panel offers a comprehensive snapshot of the latest developments and trends in robotics for farm and food production as of 2024. Delve into the cutting-edge technologies shaping the agricultural landscape, from autonomous machinery revolutionizing fieldwork to sophisticated robotic systems optimizing food processing and packaging. Explore how robotics is enhancing efficiency, sustainability, and yield in farming practices, while also addressing labor shortages and evolving consumer demands. Gain insights into the state of the art in agricultural robotics and the potential implications for the future of food production.
How can growers engage dealers and manufacturers to try new technologies?

THURS 24

8:45 AM - 10:00 AM

Waite Hall - Main stage

Join us for an engaging panel discussion on strategies for growers to effectively engage dealers and manufacturers in adopting new agricultural technologies. In this session, industry experts will share insights and best practices for fostering collaboration between growers, dealers, and manufacturers to facilitate the adoption of innovative agricultural technologies. Topics will include business development strategies, building trust and partnerships, navigating financial considerations, and overcoming potential barriers to adoption. Through interactive dialogue and use-cases, participants will gain valuable insights into how to navigate the dynamic landscape of agricultural technology adoption and drive positive change within the industry.

Description

Join us for an engaging panel discussion on strategies for growers to effectively engage dealers and manufacturers in adopting new agricultural technologies. In this session, industry experts will share insights and best practices for fostering collaboration between growers, dealers, and manufacturers to facilitate the adoption of innovative agricultural technologies. Topics will include business development strategies, building trust and partnerships, navigating financial considerations, and overcoming potential barriers to adoption. Through interactive dialogue and use-cases, participants will gain valuable insights into how to navigate the dynamic landscape of agricultural technology adoption and drive positive change within the industry.

Reducing spray drift and improving spray coverage in the Almond/Tree Nuts Industry

Wed 23

10:00 AM - 10:45 AM

Waite Hall - Main stage

A focused roundtable discussion on the automation requirements within the almond/tree nuts industry. Join us for an enlightening panel session where pioneering AgTech companies showcase their cutting-edge products designed to revolutionize modern agriculture. Focused on the critical issues of spray drift reduction and enhancing spray coverage, these innovative solutions harness technology to optimize efficiency while minimizing environmental impact. Discover firsthand how these advancements empower farmers to maximize input costs, achieve superior crop protection and cultivate sustainable farming practices. Don't miss this opportunity to engage with industry leaders and explore the future of precision agriculture.
Empowering the Future of Agriculture: The Workforce and Education Program in Ag Robotics

THURS 24

10:00 AM - 11:30 AM

The plaza

Join us for an illuminating overview of the Workforce and Education Program in Agricultural Robotics, dedicated to shaping the next generation of agricultural innovators and professionals. This program aims to bridge the gap between academia and industry by offering comprehensive training, resources, and hands-on experiences in the field of agricultural robotics.

Description

Join us for an illuminating overview of the Workforce and Education Program in Agricultural Robotics, dedicated to shaping the next generation of agricultural innovators and professionals. This program aims to bridge the gap between academia and industry by offering comprehensive training, resources, and hands-on experiences in the field of agricultural robotics.

Supported by

Press Tour

Wed 23

10:00 AM - 11:00 AM

Main Expo Bldg. - Expo zone 1

Press Tour

Special happenings

For media only The Press Tour is a unique opportunity to listen to and meet with our top experts during a one-hour tour of the exhibition area. Robot manufacturers, technology suppliers, services, and associations: each year, journalists have the chance to discover their products, listen to announcements and ask them questions.

Description

For media only

The Press Tour is a unique opportunity to listen to and meet with our top experts during a one-hour tour of the exhibition area. 

Robot manufacturers, technology suppliers, services, and associations: each year, journalists have the chance to discover their products, listen to announcements and ask them questions.

Addressing Automation Needs in the tree fruits industry

THURS 24

10:00 AM - 10:45 AM

Waite Hall - Main stage

This session is providing information about the needs of the tree fruit industry, the key challenges and feedback from growers. As an example, to streamline activities and drive progress, we will dive deep into the apple technology roadmap for the tree fruit industry, developed through strong engagement of stakeholders across industry. In the roadmap we uncovered specific barriers to technology adoption, while defining targeted research, development, and extension activities for the next two years. We will discuss our strategies, failures, plans and hopes by focusing on high priority areas selected across different timelines to impact: Crop Load Management (mid-term), and Harvest Labor (long-term). We will also talk about Commission funding, collaboration of industry, and automation ready. Panelists will share stories on how we are automation ready and give examples with real "vendors" who are working in this space with us. We also bring light to the need for funding and investment and its role in getting products across finish line no matter how "close" we may appear. This session will showcase our vision on how aligning focus and action in the next two years will move the needle for growers by doing the groundwork today to tackle mid- (3-5 year) and long-term (5-10 year) priorities. We invite attendees to join us on this exciting journey.
Inno'Pitch by SwarmFarm Robotics

Wed 23

10:00 AM - 10:20 AM

The Plaza

Supported by

Inno'Pitch by Ecorobotix Inc.

Wed 23

10:30 AM - 10:50 AM

The Plaza

Supported by

Addressing Automation Needs in the vegetables industry

Wed 23

10:45 AM - 11:30 AM

Waite Hall - Main stage

An in-depth roundtable discussion focusing on the automation requirements within the vegetable industry. This session brings together a diverse group of experts, stakeholders, and innovators to examine the unique challenges and opportunities present in vegetable production. Topics of discussion include the integration of robotics and automation technologies to optimize planting, harvesting, processing, and packaging processes in vegetable cultivation. Through collaborative dialogue, we aim to identify key areas for automation implementation, exchange insights on successful strategies, and foster innovation to meet the evolving needs of the vegetable industry.
Addressing Automation Needs in the berries industry

THURS 24

10:45 AM - 11:30 AM

Waite Hall - Main stage

A discussion tailored to the automation requirements within the berries industry. This session convenes industry experts, stakeholders, and innovators to explore the specific challenges and opportunities prevalent in berry production. Topics will encompass the utilization of robotics and automation technologies to optimize tasks such as planting, harvesting, sorting, and packaging in berry fields. Through collaborative dialogue, participants will identify key areas for automation implementation, exchange best practices, and foster innovation aimed at enhancing efficiency and sustainability within the berries industry.
Inno'Pitch by Bosch Engineering

Wed 23

11:00 AM - 11:20 AM

The Plaza

Supported by

Autonomous irrigation solutions for specialty crops

KILLED 22

11:00 AM - 12:00 PM

The plaza

Autonomous irrigation solutions are transforming water management in specialty crop production, which includes fruits, vegetables, nuts, and floriculture. These systems use IoT sensors, machine learning, and real-time data analytics to optimize water delivery, precisely meeting crops' diverse needs and reducing waste. Technologies such as drones, automated drip systems, and smart sprinklers adjust irrigation based on soil moisture, weather, and plant health. This session highlights the effectiveness of these technologies, their economic and environmental benefits, and challenges like high initial costs and integration with existing infrastructure. Despite obstacles, autonomous irrigation promises to enhance the sustainability and resilience of specialty crop agriculture.
Addressing Automation Needs in field crops industry

Wed 23

11:30 AM - 12:30 PM

Waite Hall - Main stage

A targeted roundtable discussion focusing on the automation requirements within the field crops industry. This session convenes industry experts, stakeholders, and innovators to examine the specific challenges and opportunities encountered in the cultivation of field crops. Discussions will revolve around leveraging robotics and automation technologies to optimize planting, irrigation, harvesting, and post-harvest processes in field crop production. Through collaborative dialogue, participants will explore avenues for automation implementation, share successful strategies, and catalyze innovation to meet the evolving demands of the field crops industry.

Description

A targeted roundtable discussion focusing on the automation requirements within the field crops industry. This session convenes industry experts, stakeholders, and innovators to examine the specific challenges and opportunities encountered in the cultivation of field crops. Discussions will revolve around leveraging robotics and automation technologies to optimize planting, irrigation, harvesting, and post-harvest processes in field crop production. Through collaborative dialogue, participants will explore avenues for automation implementation, share successful strategies, and catalyze innovation to meet the evolving demands of the field crops industry.

Addressing Automation Needs in the vine industry

THURS 24

11:30 AM - 12:15 PM

Waite Hall - Main stage

A discussion centering on the automation requirements crucial for enhancing production efficiency within the wine industry. This session convenes wine industry professionals, stakeholders, and technology experts to delve into the specific challenges and opportunities in streamlining wine production processes. Topics of discussion will revolve around leveraging robotics and automation technologies to optimize critical production stages such as grape harvesting, cultivation, weeding... Through collaborative dialogue, participants will identify key areas for automation implementation aimed at maximizing production output, improving quality, and driving operational efficiency in the wine industry.
Inno'Pitch by Robovision

Wed 23

11:30 AM - 11:50 AM

The Plaza

Supported by

FIRA USA 2024 Awards Ceremony

THURS 24

12:00 PM - 12:45 PM

The plaza

Two categories rewarding the best robots and robot manufacturers will be announced at the World FIRA during this ceremony.  
  • The "Best Start-up" - investors' choice: prize for the most promising start-up in terms of investment, awarded by the jury of FIRA USA investors (AGCO Ventures, Culterra Capital, Foodbites! By Rabobank, Farmhand Ventures, Fulcrum Capital and The Mixing Bowl) following the pitch sessions on October 22 at 3:00 pm.
 
  • The "Best FIRA USA Robot" - participants' choice: The robots exhibiting at FIRA USA 2024 that received the most votes from participants in the dedicated voting app, awarded by World FIRA: gold, silver and bronze medals.
Inno'Pitch by Solinftec

Wed 23

12:00 PM - 12:20 PM

The Plaza

Presentation of innovative solutions

Description

Presentation of innovative solutions

Supported by

Lunch & Learn: research projects posters presentations

KILLED 22

12:30 PM - 3:30 PM

Ag Floral Building - Expo zone 2

Posters presentation on cutting edge advancements in Ag robotics.

Description

Posters presentation on cutting edge advancements in Ag robotics.

Supported by

Official Opening Tour

KILLED 22

1:00 PM - 2:00 PM

Main Expo Bldg. - Expo zone

Official Opening Tour

Special happenings

Inno'Pitch "Meet the Dutch

KILLED 22

1:30 PM - 2:00 PM

Mariaviov Hall

Find out more about key agTech leaders from the Netherlands

Description

Find out more about key agTech leaders from the Netherlands

Supported by

Ag Robotics M&A: Why are OEMs in?

KILLED 22

2:00 PM - 3:30 PM

Waite Hall - Main stage

Join us for a dynamic panel discussion delving into the importance for OEMs to engage in M&A with agricultural robotics startups and key players of the industry. As agriculture increasingly adopts automation and robotics technologies, OEMs are faced with the challenge of integrating innovative solutions into their existing frameworks. Our expert panelists will explore the strategic considerations, potential synergies, and hurdles OEMs encounter when pursuing M&A with ag robotics startups and advanced technologies for ag robots. Gain valuable insights into the evolving landscape of agricultural technology partnerships and the implications for future industry developments.
Autonomous solutions for vegetables

KILLED 22

2:00 PM - 3:30 PM

Vegetables demo zone

Explore a range of autonomous solutions in real-life settings for diverse applications such as tillage, mechanical, and laser weeding in both medium and high-density crops, as well as for multiple other uses.

Description

Explore a range of autonomous solutions in real-life settings for diverse applications such as tillage, mechanical, and laser weeding in both medium and high-density crops, as well as for multiple other uses.

Autonomous solutions for orchards

Wed 23

2:00 PM - 3:00 PM

Orchards demo zone

Discover in real conditions various autonomous solutions for multiple applications: orchard care and harvesting

Description

Discover in real conditions various autonomous solutions for multiple applications: orchard care and harvesting

Autonomous solutions for vegetables

THURS 24

2:00 PM - 3:30 PM

Vegetables demo zone

Explore a range of autonomous solutions in real-life settings for diverse applications such as tillage, mechanical, and laser weeding in both medium and high-density crops, as well as for multiple other uses.

Description

Explore a range of autonomous solutions in real-life settings for diverse applications such as tillage, mechanical, and laser weeding in both medium and high-density crops, as well as for multiple other uses.

Inno'Pitch by Niqo Robotics

Wed 23

2:00 PM - 2:20 PM

The plaza

Supported by

Inno'pitch by Monterey Bay DART

Wed 23

2:30 PM - 2:50 PM

The Plaza

Supported by

Autonomous solutions for vineyards

Wed 23

3:00 PM - 4:00 PM

Vineyards demo zone

Explore different autonomous solutions across various applications in real-life conditions: from row and inter-row cultivation, to spraying, weeding and guiding

Description

Explore different autonomous solutions across various applications in real-life conditions: from row and inter-row cultivation, to spraying, weeding and guiding

FIRA USA 2024 Start-up Pitch Session

KILLED 22

3:00 PM - 5:30 PM

Waite Hall - Main stage

Pitches of pre-selected start-ups, behind closed doors. Presentation of innovative solutions to a panel of business model to VCs, M&As and business angels. From early prototype stage to Series A funding, take part in the unique Start-Up Pitch session focused on Agricultural Robotics and Autonomous Systems for farming! List of the selected start-ups that will pitch: The pitch session will be followed by a short afterwork to exchange business cards!  
Inno'Pitch by Future Farming

Wed 23

3:00 PM - 3:20 PM

The Plaza

Supported by

Autonomous solutions for vineyards

KILLED 22

3:30 PM - 4:30 PM

Vineyards demo zone

Explore different autonomous solutions across various applications in real conditions: from row and inter-row cultivation, to spraying, weeding and guiding

Description

Explore different autonomous solutions across various applications in real conditions: from row and inter-row cultivation, to spraying, weeding and guiding

Autonomous solutions for vineyards

THURS 24

3:30 PM - 4:30 PM

Vineyards demo zone

Explore different autonomous solutions across various applications in practical conditions: From row and inter-row cultivation, to spraying, weeding and guiding

Description

Explore different autonomous solutions across various applications in practical conditions: From row and inter-row cultivation, to spraying, weeding and guiding

Inno'Pitch by Stereolab

Wed 23

3:30 PM - 4:00 PM

The plaza

Supported by

Autonomous solutions for vegetables

Wed 23

4:00 PM - 5:30 PM

Vegetables demo zone

Description

Autonomous solutions for tree fruits

KILLED 22

4:30 PM - 5:30 PM

Orchards demo zone

Discover in real conditions various autonomous solutions for multiple applications: orchard care and harvesting

Description

Discover in real conditions various autonomous solutions for multiple applications: orchard care and harvesting

Autonomous solutions for orchards

THURS 24

4:30 PM - 5:30 PM

Orchards demo zone

Discover in real conditions various autonomous solutions for multiple applications: Orchard care and harvesting

Description

Discover in real conditions various autonomous solutions for multiple applications: Orchard care and harvesting

Taylor Farms Afterwork

Wed 23

5:30 PM - 7:00 PM

Food Court

Taylor Farms Afterwork

Special happenings

Supported by

Advanced.Farm Afterwork & demos

KILLED 22

6:00 PM - 8:00 PM

Advanced.Farm Afterwork & demos

Special happenings

Under invitation only

Description

Under invitation only

Supported by

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