About FIRA USA 2026
About FIRA USA 2026
FIRA USA 2026:
Where Robotics & AgTech
Meet Growers’ Needs
FIRA USA is the premier event where agricultural robotics and AgTech meet growers’ real-world needs. Born in California in 2022, it is a tailored traveling event, one that moves, listens, and adapts to the farming communities it serves. For three days, FIRA USA brings together growers, robot manufacturers, researchers, investors, technology builders, and media under one roof to accelerate the adoption of autonomous and agricultural technology solutions across the United States.
FIRA USA is a co-built experience, shaped from the ground up with local farmers, commodity groups, and regional partners to reflect the challenges that actually matter on the ground.
Agriculture is at a turning point. Labor shortages are acute, production costs are rising, and the pressure to do more with less has never been greater. At GOFAR, we believe technology can answer these challenges, but only if it is built with farmers, not just for them.
Our mission is simple: drive the development and adoption of agricultural robotics and AgTech that truly responds to farmers’ real-world needs, from the field to the market. We don’t come to sell, but to connect, demonstrate, and help growers make informed decisions about the technologies that will shape their operations for years to come.
Each edition combines four core experiences:
Live Field Demonstrations — Robots and AgTech solutions in action, on simulated plots and real farms, across the crops that matter most to local growers.
Expert Content & Panels — Sessions with farmers, commodity groups, robotics specialists, AI experts, and policymakers tackling automation, regulation, financing, and the future of specialty crop farming.
Smart Matchmaking — Curated one-on-one meetings between growers and tech teams, investors and startups, suppliers and manufacturers. Direct access to the people making decisions.
Innovation & Campus Day — A dedicated day connecting researchers, students, and the next generation of ag innovators with industry through keynotes, workshops, and hands-on demos.
For its 5th edition, FIRA USA moves to Yakima, Washington State — one of the most diverse and high-value specialty crop regions in the United States, home to world-class orchards, vineyards, hops, berries, and potatoes. Acute labor shortages and a strong appetite for innovation make the Pacific Northwest the right place, at the right time.
Beyond the new location, FIRA USA 2026 formally opens to AgTech — covering the full technology stack specialty crop farms depend on: irrigation, canopy management, harvesting, pruning, tillage, and data integration. New formats include a Smart Orchard Program with on-farm visits, a dedicated Investors × Start-Ups matchmaking track, grower-only BarCamp sessions, and tailored workshops on robot acquisition and financing.
2,500+ attendees. 80+ exhibitors. 40+ robots and AgTech solutions. 10+ crops. Three days to compress two years of learning.
Co-organized with the Yakima County Development Association and Yakima County, with the support of the Washington Tree Fruit Research Commission.
