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The Tech Builder Experience

Where AgRobotics & AgTech business gets done

A dedicated experience

Put your solutions in front of the right people: growers, investors, distributors, decision-makers...

Build the partnerships that move your business forward, the connections you make here last beyond the event.

Stay ahead of the market, understand where the industry is heading and position your company accordingly.

An AgTech & AgRobotics Exhibition Zone

With 80+ exhibitors and a curated audience of growers, distributors, investors, and industry partners, the Exhibition Zone is designed for more than visibility,  it’s where products get evaluated, tested, and bought.
You want to showcase your latest solutions in AgRobotics & AgTech alongside the most relevant players in the industry? Contact us.

Shape the Conversation

From labor challenges and AI regulation to startup scaling and government policy, FIRA USA conferences put you on stage with the voices shaping the future of agricultural automation. Whether you’re speaking, listening, or debating, this is where industry direction gets set.

Make the Right Connections

With 2,500+ attendees, the challenge isn’t meeting people, it’s meeting the right ones.
Peer-to-peer discussions, direct access to CEOs and product teams, a B2B matchmaking app, sponsored breakfasts and afterworks: every format is built to turn conversations into opportunities.

Investors × Startups: New Format

This year, we're reinventing the startup pitch.No more stage fright, no more one-size-fits-all presentations. FIRA 2026 introduces a new matchmaking format connecting startups and investors in focused, one-on-one meetings built around what actually matters: your technology, your market, and your next step.

  • Software | AI, data platforms, farm management tools:
  • Connect with investors backing the digital transformation of agriculture
  • Hardware | Robots, sensors, autonomous machinery:
  • Meet investors focused on mechanization and physical innovation in the field

More information & Registration soon

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Agenda

See It in Action: Robot Demonstrations Across Crops

TUES 20

12:00 PM - 4:30 PM

Demo Zone

See It in Action: Robot Demonstrations Across Crops

Demos

Throughout the event, robots will be running daily demonstrations. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations, from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.

Speakers

Lucie Cahierre Program Manager UCANR

Supported by

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Smart tech Pitch#1 by BURRO

TUES 20

1:30 PM - 2:00 PM

Stage 2

Smart tech Pitch#1 by BURRO

The Tech Builder Experience

   

Supported by

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Historic leader VS Startups: Are We Entering the Consolidation Era in Ag Robotics?

TUES 20

2:00 PM - 3:00 PM

Stage 2

Historic leader VS Startups: Are We Entering the Consolidation Era in Ag Robotics?

The Tech Builder Experience

As Ag Robotics matures, the industry may be entering a new phase, one shaped by consolidation, partnerships, and scale. This session brings together established manufacturers and emerging startups to discuss how the market is evolving. Are we moving from experimentation to integration? What roles will startups play as larger players accelerate their strategies? Through contrasting perspectives, this discussion explores business models, collaboration opportunities, and what it takes to succeed in the next stage of Ag Robotics.

Speakers

Aymeric Barthes President GOFAR

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From Prototype to Production: How to Scale AgTech Without Breaking (or Bankrupting) Your Startup

TUES 20

3:00 PM - 3:30 PM

Stage 2

From Prototype to Production: How to Scale AgTech Without Breaking (or Bankrupting) Your Startup

The Tech Builder Experience

Moving from a working prototype to a scalable, reliable product is one of the toughest challenges in AgTech. This session explores what it really takes to industrialize robotic solutions, across engineering, manufacturing, distribution, and support. Through the perspectives of companies that have begun to scale, we’ll discuss key hurdles, critical decisions, and common pitfalls. A practical look at how to move beyond pilots and into real market deployment, without losing control of costs, quality, or operations.
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Ag Robotics Regulation: What’s Allowed Today and What’s Coming Next?

TUES 20

3:30 PM - 4:15 PM

Main Stage 1

Ag Robotics Regulation: What’s Allowed Today and What’s Coming Next?

The Tech Builder Experience

Can a robot operate autonomously in your field today and under what conditions? This session brings together regulators, industry representatives, and farmers to clarify the current state of Ag Robotics regulation, with a focus on the Pacific Northwest. What is permitted, what remains restricted, and who is responsible when things go wrong? Speakers will also share how public authorities are working with industry to enable safe deployment, and why regulatory approaches differ across regions. A practical discussion to help navigate today’s rules and anticipate what’s next.

Speakers

Doug Hartfield Agricultural Safety Technical Specialist Division of Occupational Safety and Health Washington State Department of Labor & Industry

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Smart tech Pitch#2 by NIQO Robotics

TUES 20

3:30 PM - 4:00 PM

Stage 2

Smart tech Pitch#2 by NIQO Robotics

The Tech Builder Experience

Supported by

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See It in Action: Robot Demonstrations Across Crops

Wed 21

10:00 AM - 4:30 PM

Demo Zone

See It in Action: Robot Demonstrations Across Crops

Demos

Throughout the event, robots will be running daily demonstrations from 10:00 to 16:00. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations—from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.

Speakers

Lucie Cahierre Program Manager UCANR

Supported by

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Smart tech Pitch#3 by Premium Positionning

Wed 21

10:30 AM - 11:00 AM

Stage 2

Smart tech Pitch#3 by Premium Positionning

The Tech Builder Experience

Supported by

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Smart tech Pitch#4 by AgriDynamics Robotics

Wed 21

11:00 AM - 11:30 AM

Stage 2

Smart tech Pitch#4 by AgriDynamics Robotics

The Tech Builder Experience

Supported by

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Smart tech Pitch#5 by Picker AgRobotics

Wed 21

12:00 PM - 12:30 PM

Stage 2

Smart tech Pitch#5 by Picker AgRobotics

The Tech Builder Experience

Supported by

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The Night-Before Plan and the Morning Scramble: Ai Does the Planning Work, You Make the Decisions

Wed 21

2:00 PM - 3:00 PM

Stage 2

The Night-Before Plan and the Morning Scramble: Ai Does the Planning Work, You Make the Decisions

The Tech Builder Experience

Farming rarely goes exactly as planned. This panel focuses on how AI supports day-to-day operations, helping you prepare the night before while staying agile when reality shifts in the morning. From changing weather to labor and machine availability, AI can turn complexity into clear, actionable plans. Through concrete use cases such as spraying, harvesting, logistics, and packhouse decisions, speakers will explore how AI enables real-time adaptation while keeping farmers in control. The discussion will highlight the balance between automation and human judgment, and how to build trust in AI recommendations when decisions need to be made fast. The goal: make AI a practical co-pilot in the field, at harvest, and through packing and sales.

Speakers

Tim Raiswell CEO Oxrow.ai

Supported by

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Smart tech Pitch#6 by Precision Agri Tech

Wed 21

3:30 PM - 4:00 PM

Stage 2

Smart tech Pitch#6 by Precision Agri Tech

The Tech Builder Experience

Supported by

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See It in Action: Robot Demonstrations Across Crops

THURS 22

10:00 AM - 2:00 PM

Demo Zone

See It in Action: Robot Demonstrations Across Crops

Demos

Speakers

Lucie Cahierre Program Manager UCANR

Supported by

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Beyond the Farm Gate: Quantifying the Regional Multiplier of the AgTech Cluster

THURS 22

11:00 AM - 12:00 PM

Main Stage 1

Beyond the Farm Gate: Quantifying the Regional Multiplier of the AgTech Cluster

The Tech Builder Experience

While much of the AgTech conversation focuses on on-farm ROI, the long-term economic vitality of agricultural economies will depend on how well regions capture the broader "AgTech multiplier." This session will focus on early attempts to understand regional economic impact analysis and explore how investments in autonomous systems may be able to seed a new economy for Washington and agriculture broadly - from specialized robotics maintenance hubs to localized data-processing centers. The goal is to move the discussion from "cost-savings for growers" to "wealth-building for the region," featuring a roundtable with VCs, regional development officers, local bankers, and industrial site developers as well as industry leaders.
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