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The Tech Builder Experience

Where AgRobotics & AgTech business gets done

A dedicated experience

Put your solutions in front of the right people: growers, investors, distributors, decision-makers...

Build the partnerships that move your business forward, the connections you make here last beyond the event.

Stay ahead of the market, understand where the industry is heading and position your company accordingly.

From labor challenges and AI regulation to startup scaling and government policy, FIRA USA conferences put you on stage with the voices shaping the future of agricultural automation.

An AgTech & AgRobotics Exhibition Zone

80+ exhibitors and a curated audience of growers, distributors, investors, and industry partners

Designed for more than visibility: it’s where products get evaluated, tested, and bought

Showcase your latest AgRobotics & AgTech solutions alongside the most relevant players in the industry.
Contact us to exhibit

Make the Right Connections

Meet commodity groups, investors, and growers all in one place

With 2,500+ attendees, the challenge isn’t meeting people, it’s meeting the right ones

Peer-to-peer discussions and direct access to CEOs and product teams

A B2B matchmaking app to connect with the right profiles

Sponsored breakfasts and afterworks to turn conversations into opportunities

Break & Match: Connecting Investors with AgTech Startups

Exclusive, invite-only breakfast reinventing the startup-investor connection

Investors browse startup profiles ahead of time and handpick who they want to meet

Meet 4 to 5 investors in just two hours, aligned with your sector, stage, and goals

Focused, high-value meetings with people already interested in what you’re building
More info

Women In Ag Robotics & AgTech

Soon - Stay tuned

Apply or nominate a woman shaping the future of agricultural robotics and AgTech.

  • Open to women from Seed-stage founders to established leaders, across agricultural robotics and AgTech, recognized for their impact, leadership, and contribution to the industry.
  • AgTech contributions encompass digital platforms, algorithms, data analytics tools, and AI-driven systems that enable intelligent decision-making and automation in farming operations.
  • Robotics contributions encompass physical robotic systems, mechatronic devices, and intelligent equipment designed for agricultural tasks.

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Agenda

See It in Action: Robot Demonstrations Across Crops

TUES 20

12:00 PM - 4:30 PM

Demo Zone

See It in Action: Robot Demonstrations Across Crops

Demos

Throughout the event, robots will be running daily demonstrations. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations, from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.

Speakers

Lucie Cahierre Program Manager UCANR

Supported by

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Smart tech Pitch#1 by BURRO

TUES 20

1:40 PM - 2:00 PM

Stage 2

Smart tech Pitch#1 by BURRO

The Tech Builder Experience

   

Supported by

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Historic leader VS Startups: Are We Entering the Consolidation Era in Ag Robotics?

TUES 20

2:00 PM - 3:00 PM

Main Stage 1

Historic leader VS Startups: Are We Entering the Consolidation Era in Ag Robotics?

The Tech Builder Experience

As Ag Robotics matures, the industry may be entering a new phase, one shaped by consolidation, partnerships, and scale. This session brings together established manufacturers and emerging startups to discuss how the market is evolving. Are we moving from experimentation to integration? What roles will startups play as larger players accelerate their strategies? Through contrasting perspectives, this discussion explores business models, collaboration opportunities, and what it takes to succeed in the next stage of Ag Robotics.

Speakers

Tim Bucher CEO Agtonomy

Glen Rain Professor and Co-Director 4DFarm Project University of Georgia, 4D Farms

Matt Darr Iowa State University, BioCentury Research Farm

Charlie Anderson CEO Burro

Troy Peters Director of the Center for Precision and Automated Agricultural Systems Washington State University

Lauren Milligan Content Specialist Women In Ag Tech

Colin Hurd Co-director Ag Startup Engine

Andres Manzanares Investor Stray Dog Capital

Tarquin Stephenson AgTech Investor Cibus Capital

Amber DeWitt Venture Associate Fulcrum Global Capital

Troy Peters Director of the Center for Precision and Automated Agricultural Systems Washington State University

Steve Mantle Founder/CEO Innov8.Ag

Lav Khot Director, AgWeatherNet | Professor, Precision Agriculture Washington State University

Congressman Dan Newhouse Washington State representative United State Congress

Doug Hartfield Agricultural Safety Technical Specialist Division of Occupational Safety and Health Washington State Department of Labor & Industry

Ignacio Marquez Regional Assistant to the Director Washington State Department of Agriculture

Anne Visser Professor University of California, Davis

Lucie Cahierre Program Manager UCANR

Paige Gilligan Ag Science and Technology Task Force Director California Women for Agriculture

Matthew Whiting Professor, scientist, Extension Specialist Washington State University

Antoon Vanderstraeten Editor Women In Ag Magazine

Aymeric Barthes President GOFAR

Danny Bernstein CEO The Reservoir

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Chrissy Wozniak Vice-President of Communication | Founder American Agri-Women | North American Ag

Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures

Connie Bowen General Partner Farmhand Ventures

Walt Duflock VP of Innovation Western Growers

Bijoy Shah Director of Growth PF Partners

Maialen Cazenave Co-director GOFAR/FIRA

Ines Hanrahan Executive Director WA Tree Fruit Research Commission (WTFRC)

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Smart tech Pitch#2 by Lely

TUES 20

2:00 PM - 2:20 PM

Stage 2

Smart tech Pitch#2 by Lely

The Tech Builder Experience

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From Prototype to Production: How to Scale AgTech Without Breaking (or Bankrupting) Your Startup

TUES 20

3:00 PM - 3:45 PM

Main Stage 1

From Prototype to Production: How to Scale AgTech Without Breaking (or Bankrupting) Your Startup

The Tech Builder Experience

Moving from a working prototype to a scalable, reliable product is one of the toughest challenges in AgTech. This session explores what it really takes to industrialize robotic solutions, across engineering, manufacturing, distribution, and support. Through the perspectives of companies that have begun to scale, we’ll discuss key hurdles, critical decisions, and common pitfalls. A practical look at how to move beyond pilots and into real market deployment, without losing control of costs, quality, or operations.

Speakers

Charlie Anderson CEO Burro

Troy Peters Director of the Center for Precision and Automated Agricultural Systems Washington State University

Lauren Milligan Content Specialist Women In Ag Tech

Colin Hurd Co-director Ag Startup Engine

Andres Manzanares Investor Stray Dog Capital

Tarquin Stephenson AgTech Investor Cibus Capital

Amber DeWitt Venture Associate Fulcrum Global Capital

Troy Peters Director of the Center for Precision and Automated Agricultural Systems Washington State University

Steve Mantle Founder/CEO Innov8.Ag

Lav Khot Director, AgWeatherNet | Professor, Precision Agriculture Washington State University

Congressman Dan Newhouse Washington State representative United State Congress

Doug Hartfield Agricultural Safety Technical Specialist Division of Occupational Safety and Health Washington State Department of Labor & Industry

Ignacio Marquez Regional Assistant to the Director Washington State Department of Agriculture

Anne Visser Professor University of California, Davis

Lucie Cahierre Program Manager UCANR

Paige Gilligan Ag Science and Technology Task Force Director California Women for Agriculture

Matthew Whiting Professor, scientist, Extension Specialist Washington State University

Antoon Vanderstraeten Editor Women In Ag Magazine

Aymeric Barthes President GOFAR

Danny Bernstein CEO The Reservoir

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Chrissy Wozniak Vice-President of Communication | Founder American Agri-Women | North American Ag

Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures

Connie Bowen General Partner Farmhand Ventures

Bijoy Shah Director of Growth PF Partners

Maialen Cazenave Co-director GOFAR/FIRA

Ines Hanrahan Executive Director WA Tree Fruit Research Commission (WTFRC)

More
Smart tech Pitch#3 by NIQO Robotics

TUES 20

3:30 PM - 3:50 PM

Stage 2

Smart tech Pitch#3 by NIQO Robotics

The Tech Builder Experience

Supported by

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Ag Robotics Regulation: What’s Allowed Today and What’s Coming Next?

TUES 20

3:45 PM - 4:30 PM

Main Stage 1

Ag Robotics Regulation: What’s Allowed Today and What’s Coming Next?

The Tech Builder Experience

Can a robot operate autonomously in your field today and under what conditions? This session brings together regulators, industry representatives, and farmers to clarify the current state of Ag Robotics regulation, with a focus on the Pacific Northwest. What is permitted, what remains restricted, and who is responsible when things go wrong? Speakers will also share how public authorities are working with industry to enable safe deployment, and why regulatory approaches differ across regions. A practical discussion to help navigate today’s rules and anticipate what’s next.

Speakers

Doug Hartfield Agricultural Safety Technical Specialist Division of Occupational Safety and Health Washington State Department of Labor & Industry

Ignacio Marquez Regional Assistant to the Director Washington State Department of Agriculture

Anne Visser Professor University of California, Davis

Lucie Cahierre Program Manager UCANR

Paige Gilligan Ag Science and Technology Task Force Director California Women for Agriculture

Matthew Whiting Professor, scientist, Extension Specialist Washington State University

Antoon Vanderstraeten Editor Women In Ag Magazine

Aymeric Barthes President GOFAR

Danny Bernstein CEO The Reservoir

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Chrissy Wozniak Vice-President of Communication | Founder American Agri-Women | North American Ag

Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures

Connie Bowen General Partner Farmhand Ventures

Bijoy Shah Director of Growth PF Partners

Maialen Cazenave Co-director GOFAR/FIRA

Ines Hanrahan Executive Director WA Tree Fruit Research Commission (WTFRC)

More
See It in Action: Robot Demonstrations Across Crops

Wed 21

10:00 AM - 4:30 PM

Demo Zone

See It in Action: Robot Demonstrations Across Crops

Demos

Throughout the event, robots will be running daily demonstrations from 10:00 to 16:00. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations—from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.

Speakers

Lucie Cahierre Program Manager UCANR

Supported by

More
The Layer Under the Robot: What Actually Breaks in Field Positioning

Wed 21

10:30 AM - 10:50 AM

Stage 2

The Layer Under the Robot: What Actually Breaks in Field Positioning

The Tech Builder Experience

Absolute position is the one navigation layer a perception stack cannot supply on its own, and it is the layer most robotics teams inherit rather than design. This session covers the real trade-offs between single-base RTK, network RTK, PPP-RTK and L-band PPP, then examines the field failure modes that actually stop machines: correction source outages, single-operator connectivity, sky-view loss, CRS mismatch and slow reacquisition. It closes with a practical checklist for interrogating any positioning vendor, ours included.

Speakers

PJ Walker Precise Positioning Specialist Premium Positioning

Supported by

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Smart tech Pitch#4 by AgriDynamics Robotics

Wed 21

10:50 AM - 11:10 AM

Stage 2

Smart tech Pitch#4 by AgriDynamics Robotics

The Tech Builder Experience

Supported by

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The first flexible robotic harvester by Picker AgRobotics

Wed 21

11:30 AM - 11:50 AM

Stage 2

The first flexible robotic harvester by Picker AgRobotics

The Tech Builder Experience

The World’s Longest Hollow, Flexible Robotic Picker. A first-of-its-kind, cost-effective AI harvesting solution that works in traditional orchards—no modifications required.

Speakers

Yossi Rosenblum CEO Picker AgRobotics

Supported by

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The Night-Before Plan and the Morning Scramble: Ai Does the Planning Work, You Make the Decisions

Wed 21

2:00 PM - 3:00 PM

Stage 2

The Night-Before Plan and the Morning Scramble: Ai Does the Planning Work, You Make the Decisions

The Tech Builder Experience

Farming rarely goes exactly as planned. This panel focuses on how AI supports day-to-day operations, helping you prepare the night before while staying agile when reality shifts in the morning. From changing weather to labor and machine availability, AI can turn complexity into clear, actionable plans. Through concrete use cases such as spraying, harvesting, logistics, and packhouse decisions, speakers will explore how AI enables real-time adaptation while keeping farmers in control. The discussion will highlight the balance between automation and human judgment, and how to build trust in AI recommendations when decisions need to be made fast. The goal: make AI a practical co-pilot in the field, at harvest, and through packing and sales.

Speakers

Charlie WU CEO & Founder Orchard Robotics

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Smart tech Pitch#6 by Precision Agri Tech

Wed 21

3:30 PM - 3:50 PM

Stage 2

Smart tech Pitch#6 by Precision Agri Tech

The Tech Builder Experience

Supported by

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Nutriscope, a lab and a crop advisor in your pocket by Senseen

Wed 21

3:50 PM - 4:10 PM

Stage 2

Nutriscope, a lab and a crop advisor in your pocket by Senseen

The Tech Builder Experience

Nutriscope™ is a handheld, AI-powered plant scanner designed to help growers move from reactive to proactive crop management. With a simple, non-destructive leaf scan, Nutriscope uses spectroscopy and machine learning to provide real-time insights into plant health, including stress, pH, redox potential, nutrients, and other key indicators depending on the crop. By giving growers actionable information directly in the field, Nutriscope helps identify changes earlier, evaluate how crops respond to management practices, and make faster, better-informed decisions. In short,Nutriscope is a lab and crop advisor in your pocket.

Speakers

Olivier Ceberio CEO Sensee US

Supported by

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See It in Action: Robot Demonstrations Across Crops

THURS 22

10:00 AM - 2:00 PM

Demo Zone

See It in Action: Robot Demonstrations Across Crops

Demos

Speakers

Lucie Cahierre Program Manager UCANR

Supported by

More
Beyond the Farm Gate: Quantifying the Regional Multiplier of the AgTech Cluster

THURS 22

10:00 AM - 11:00 AM

Main Stage 1

Beyond the Farm Gate: Quantifying the Regional Multiplier of the AgTech Cluster

The Tech Builder Experience

While much of the AgTech conversation focuses on on-farm ROI, the long-term economic vitality of agricultural economies will depend on how well regions capture the broader "AgTech multiplier." This session will focus on early attempts to understand regional economic impact analysis and explore how investments in autonomous systems may be able to seed a new economy for Washington and agriculture broadly - from specialized robotics maintenance hubs to localized data-processing centers. The goal is to move the discussion from "cost-savings for growers" to "wealth-building for the region," featuring a roundtable with VCs, regional development officers, local bankers, and industrial site developers as well as industry leaders.
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