Event page - FIRA USA

The Night-Before Plan and the Morning Scramble: Ai Does the Planning Work, You Make the Decisions

Farming rarely goes exactly as planned. This panel focuses on how AI supports day-to-day operations, helping you prepare the night before while staying agile when reality shifts in the morning. From changing weather to labor and machine availability, AI can turn complexity into clear, actionable plans.
Through concrete use cases such as spraying, harvesting, logistics, and packhouse decisions, speakers will explore how AI enables real-time adaptation while keeping farmers in control. The discussion will highlight the balance between automation and human judgment, and how to build trust in AI recommendations when decisions need to be made fast. The goal: make AI a practical co-pilot in the field, at harvest, and through packing and sales.

Wed. 21 October

2:00 pm - 3:00 pm

The Tech Builder Experience

Stage 2

Regular Rate

& Exhibitors

Special rates

Growers, Journalists & Students