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Things growers want to know before deciding to purchase an AgTech automation solution?

After evaluating multiple solutions, the grower is ready to move towards a purchase decision. What happens now? Usually there's a field trial where baseline is captured and change measured to confirm it delivers as expected. The details of the purchase are worked through - will it be a direct sale or a channel sale through a partner, and will it be an equipment purchase, a lease, or an as-a-service subscription style purchase? Who is going to support the product and what functionality exists now and what will be added later and when? What kind of ROI expectations do large growers have (i.e. what kind of payback period are they targeting), and how do those map to other growers and smaller growers?

Wed 20

9:35 am 10:20 am

Panel discussions

Main stage room