Coming soon

In Expo &  

In Demo

mini GUSS

GUSS AUTOMATION

background

United States

About mini GUSS

GUSS Automation’s autonomous sprayers keep modern ag businesses moving – row after row, field after field, day or night. GUSS uses a combination of GPS, LIDAR, and groundbreaking technology to increase production, reduce operational and overhead costs, eliminate operator error and downtime, and enhance worker safety. An operator can monitor a single sprayer or a combination of up to eight GUSS, mini-GUSS, and Herbicide GUSS sprayers at a time from the comfort and safety of a pickup truck using a laptop computer. With GUSS machines spraying all over the world, GUSS, mini-GUSS and Herbicide GUSS continue to achieve award status with their precision, efficiency, and increased safety technology.

Mini GUSS may be smaller than its predecessor GUSS, but it is MIGHTY! This innovative sprayer is designed specifically for vineyards and high-density orchards. Mini GUSS is 6-feet wide, 5-foot 4-inches tall and 20-feet long, has a 400-gallon tank and a John Deere 4.5L 173hp diesel engine to tackle the most strenuous terrain. GUSS Automation offers two tower options for mini GUSS: a vineyard tower for two row applications and an apple tower for high-density trellised orchards. Its compact design makes it the right fit for vineyards, high-density orchards, berries, hops and other high value crops with tight row spacing.

See GUSS, mini GUSS and Herbicide GUSS in action at www.GUSSag.com!

https://gussag.com/

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Agenda

Breaking News & Breakfast: Press Briefing & Exclusive Announcements

TUES 20

9:00 AM - 9:30 AM

Press Room

Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast. The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before. Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.

Description

Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.

The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.

Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.

Automation and AgTech in Agriculture: Facing Today’s Production Challenges in the Pacific Northwest

TUES 20

10:00 AM - 11:00 AM

Main Stage

Labor shortages, rising costs, climate uncertainty: producers are facing mounting pressure. This opening roundtable brings together leaders from key commodities to share real-world challenges from the field. What are the most urgent pain points today? Where are current practices falling short? And where can AgTech, including robotics, deliver real value in the coming years?Grounded in practical experience, this session sets the stage for three days of discussions by confronting expectations with on-the-ground realities. Join the conversation and help shape the future of farming.

Description

Labor shortages, rising costs, climate uncertainty: producers are facing mounting pressure. This opening roundtable brings together leaders from key commodities to share real-world challenges from the field. What are the most urgent pain points today? Where are current practices falling short? And where can AgTech, including robotics, deliver real value in the coming years?Grounded in practical experience, this session sets the stage for three days of discussions by confronting expectations with on-the-ground realities. Join the conversation and help shape the future of farming.

Meet the Robots: Live Parade of AgTech Innovation

TUES 20

11:00 AM - 12:00 PM

Demo Zone

Get a fast-paced overview of the robots shaping agriculture today. In this dynamic session, each machine takes the stage for a short live presentation. From autonomous platforms to precision tools, discover a wide range of AgTech innovations in one place. Designed to give you the big picture of the robots featured throughout the event, this parade helps you quickly understand who’s doing what and spot the solutions most relevant to your operations.

Description

Get a fast-paced overview of the robots shaping agriculture today. In this dynamic session, each machine takes the stage for a short live presentation. From autonomous platforms to precision tools, discover a wide range of AgTech innovations in one place. Designed to give you the big picture of the robots featured throughout the event, this parade helps you quickly understand who’s doing what and spot the solutions most relevant to your operations.

Supported by

Your Crop, Your Challenges: What Can Automation & AgTech Deliver?

TUES 20

12:00 PM - 1:00 PM

Main Stage 1

ON REGISTRATION – Growers only – lunch provided This Barcamp session is dedicated exclusively to growers, providing a unique opportunity to meet and connect with fellow growers who are users of agricultural technologies. Participants will be grouped by crop type, with each table focusing on a specific crop to facilitate in-depth, peer-to-peer discussions. The format encourages open sharing of real-world experiences, challenges, and solutions, allowing growers to exchange practical insights and best practices directly with one another. This collaborative environment is designed to foster meaningful connections and actionable takeaways tailored to each crop’s unique needs.

Description

ON REGISTRATION – Growers only – lunch provided

This Barcamp session is dedicated exclusively to growers, providing a unique opportunity to meet and connect with fellow growers who are users of agricultural technologies. Participants will be grouped by crop type, with each table focusing on a specific crop to facilitate in-depth, peer-to-peer discussions. The format encourages open sharing of real-world experiences, challenges, and solutions, allowing growers to exchange practical insights and best practices directly with one another. This collaborative environment is designed to foster meaningful connections and actionable takeaways tailored to each crop’s unique needs.

See It in Action: Robot Demonstrations Across Crops

TUES 20

12:00 PM - 4:30 PM

Demo Zone

Throughout the event, robots will be running daily demonstrations. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations, from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.

Description

Throughout the event, robots will be running daily demonstrations. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations, from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.

Supported by

Smart tech Pitch#1 by BURRO

TUES 20

1:30 PM - 2:00 PM

Stage 2

Smart tech Pitch#1 by BURRO

Smart tech Pitch

Historic leader VS Startups: Are We Entering the Consolidation Era in Ag Robotics?

TUES 20

2:00 PM - 3:00 PM

Stage 2

As Ag Robotics matures, the industry may be entering a new phase, one shaped by consolidation, partnerships, and scale. This session brings together established manufacturers and emerging startups to discuss how the market is evolving. Are we moving from experimentation to integration? What roles will startups play as larger players accelerate their strategies? Through contrasting perspectives, this discussion explores business models, collaboration opportunities, and what it takes to succeed in the next stage of Ag Robotics.

Description

As Ag Robotics matures, the industry may be entering a new phase, one shaped by consolidation, partnerships, and scale. This session brings together established manufacturers and emerging startups to discuss how the market is evolving. Are we moving from experimentation to integration? What roles will startups play as larger players accelerate their strategies? Through contrasting perspectives, this discussion explores business models, collaboration opportunities, and what it takes to succeed in the next stage of Ag Robotics.

From Fields to Tech: How Farmworkers Can Transition to the Automated Farm

TUES 20

2:00 PM - 3:00 PM

Main Stage 1

This roundtable gives the floor to farmworkers, the people directly working alongside robots in the field. Often met with skepticism or concern at first, automation can be perceived as a threat to jobs. But what happens after a few months of real use? Through firsthand testimonies, speakers share how their perception evolved, how robots fit into daily work, and what it really means to collaborate with these tools. A candid discussion on trust, adaptation, and the human side of farm automation.

Description

This roundtable gives the floor to farmworkers, the people directly working alongside robots in the field. Often met with skepticism or concern at first, automation can be perceived as a threat to jobs. But what happens after a few months of real use? Through firsthand testimonies, speakers share how their perception evolved, how robots fit into daily work, and what it really means to collaborate with these tools. A candid discussion on trust, adaptation, and the human side of farm automation.

From Prototype to Production: How to Scale AgTech Without Breaking (or Bankrupting) Your Startup

TUES 20

3:00 PM - 3:30 PM

Stage 2

Moving from a working prototype to a scalable, reliable product is one of the toughest challenges in AgTech. This session explores what it really takes to industrialize robotic solutions, across engineering, manufacturing, distribution, and support. Through the perspectives of companies that have begun to scale, we’ll discuss key hurdles, critical decisions, and common pitfalls. A practical look at how to move beyond pilots and into real market deployment, without losing control of costs, quality, or operations.

Description

Moving from a working prototype to a scalable, reliable product is one of the toughest challenges in AgTech. This session explores what it really takes to industrialize robotic solutions, across engineering, manufacturing, distribution, and support. Through the perspectives of companies that have begun to scale, we’ll discuss key hurdles, critical decisions, and common pitfalls. A practical look at how to move beyond pilots and into real market deployment, without losing control of costs, quality, or operations.

Ag Robotics Regulation: What’s Allowed Today and What’s Coming Next?

TUES 20

3:30 PM - 4:15 PM

Main Stage 1

Can a robot operate autonomously in your field today and under what conditions? This session brings together regulators, industry representatives, and farmers to clarify the current state of Ag Robotics regulation, with a focus on the Pacific Northwest. What is permitted, what remains restricted, and who is responsible when things go wrong? Speakers will also share how public authorities are working with industry to enable safe deployment, and why regulatory approaches differ across regions. A practical discussion to help navigate today’s rules and anticipate what’s next.

Description

Can a robot operate autonomously in your field today and under what conditions? This session brings together regulators, industry representatives, and farmers to clarify the current state of Ag Robotics regulation, with a focus on the Pacific Northwest. What is permitted, what remains restricted, and who is responsible when things go wrong? Speakers will also share how public authorities are working with industry to enable safe deployment, and why regulatory approaches differ across regions. A practical discussion to help navigate today’s rules and anticipate what’s next.

FIRA USA Sponsored afterwork

TUES 20

4:30 PM - 6:00 PM

Food Court

FIRA USA Sponsored afterwork

Special happenings

Break & Match: Connecting Growers with Ag Robotics Manufacturers

Wed 21

8:00 AM - 9:30 AM

Main Stage 1

Public-private partnerships focused on agricultural innovation

Wed 21

10:00 AM - 11:00 AM

Main Stage 1

Over the next decade, agricultural innovation will emerge at the intersection of digital technologies, biological advances, and climate-smart practices. Breakthroughs are expected from areas such as precision agriculture, robotics, data-driven decision-making, new crop genetics, and sustainable input solutions. However, unlocking this potential at scale will require stronger public-private partnerships (PPPs) that bridge research, industry, and on-farm adoption. Successful PPPs already demonstrate the value of collaboration: they combine public research excellence with private sector agility and market access, accelerating the path from lab to field. From co-funded innovation hubs to large-scale demonstration farms, these models enable shared risk, faster validation, and broader dissemination of solutions. Key factors behind effective R&D collaborations include clear governance, aligned incentives, long-term funding commitments, and open innovation frameworks that encourage knowledge exchange while protecting intellectual property. Access to diverse funding sources—ranging from government grants and EU programs to corporate investment and venture capital—is also critical to sustain innovation pipelines. Universities play a central role as knowledge engines and talent incubators, contributing cutting-edge research, testing infrastructure, and multidisciplinary expertise. They also act as neutral facilitators within PPPs, fostering collaboration across stakeholders. To increase startup success, ecosystems must go beyond funding to provide access to real-world testing environments, industry partnerships, mentorship, and early customers. By strengthening connections between public institutions, private companies, and entrepreneurs, PPPs can create the conditions needed to scale impactful agricultural innovations globally.

Description

Over the next decade, agricultural innovation will emerge at the intersection of digital technologies, biological advances, and climate-smart practices. Breakthroughs are expected from areas such as precision agriculture, robotics, data-driven decision-making, new crop genetics, and sustainable input solutions. However, unlocking this potential at scale will require stronger public-private partnerships (PPPs) that bridge research, industry, and on-farm adoption.
Successful PPPs already demonstrate the value of collaboration: they combine public research excellence with private sector agility and market access, accelerating the path from lab to field. From co-funded innovation hubs to large-scale demonstration farms, these models enable shared risk, faster validation, and broader dissemination of solutions.
Key factors behind effective R&D collaborations include clear governance, aligned incentives, long-term funding commitments, and open innovation frameworks that encourage knowledge exchange while protecting intellectual property. Access to diverse funding sources—ranging from government grants and EU programs to corporate investment and venture capital—is also critical to sustain innovation pipelines.
Universities play a central role as knowledge engines and talent incubators, contributing cutting-edge research, testing infrastructure, and multidisciplinary expertise. They also act as neutral facilitators within PPPs, fostering collaboration across stakeholders.
To increase startup success, ecosystems must go beyond funding to provide access to real-world testing environments, industry partnerships, mentorship, and early customers. By strengthening connections between public institutions, private companies, and entrepreneurs, PPPs can create the conditions needed to scale impactful agricultural innovations globally.

Supported by

Cultivating a first AI strategy in my farming business

Wed 21

10:00 AM - 11:00 AM

Stage 2

AI is everywhere, but what does it actually mean for your farm today? This session is designed for growers who want to understand where AI can deliver real, practical value. From decision-support tools and automation to data use and integration with existing equipment, we’ll explore practical entry points based on real farming operations. What should you invest in first? What data do you need? What are the risks and limitations? A grounded discussion to help you build a clear, realistic first AI strategy for your business.

Description

AI is everywhere, but what does it actually mean for your farm today? This session is designed for growers who want to understand where AI can deliver real, practical value. From decision-support tools and automation to data use and integration with existing equipment, we’ll explore practical entry points based on real farming operations. What should you invest in first? What data do you need? What are the risks and limitations? A grounded discussion to help you build a clear, realistic first AI strategy for your business.

See It in Action: Robot Demonstrations Across Crops

Wed 21

10:00 AM - 4:30 PM

Demo Zone

Throughout the event, robots will be running daily demonstrations from 10:00 to 16:00. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations—from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.

Description

Throughout the event, robots will be running daily demonstrations from 10:00 to 16:00. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations—from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.

Supported by

Innovation Day

Wed 21

11:00 AM - 1:00 PM

Main Stage 1

Innovation Day

Leader Talk

Supported by

Smart tech Pitch#2 by Premium Positionning

Wed 21

12:00 PM - 12:30 PM

Stage 2

Supported by

Robot Integration on the Farm

Wed 21

1:30 PM - 2:00 PM

Stage 2

Bringing a robot onto a farm is not just a plug-and-play decision. This workshop focuses on what actually happens once the machine arrives: setup, field adaptation, team onboarding, and day-to-day use. What changes in the workflow? How much time does it take to get fully operational? What are the common pitfalls during the first season? Through real-world end users feedback, this session will help farmers to anticipate the practical steps and adjustments required to successfully integrate robotics into your farm operations.

Description

Bringing a robot onto a farm is not just a plug-and-play decision. This workshop focuses on what actually happens once the machine arrives: setup, field adaptation, team onboarding, and day-to-day use. What changes in the workflow? How much time does it take to get fully operational? What are the common pitfalls during the first season? Through real-world end users feedback, this session will help farmers to anticipate the practical steps and adjustments required to successfully integrate robotics into your farm operations.

Robot Lifecycle & Support

Wed 21

2:00 PM - 2:30 PM

Stage 2

A robot is not a one-time purchase, it’s a system that needs to be maintained, updated, and supported over time. This workshop explores what happens after deployment: maintenance routines, software updates, breakdowns, spare parts, and the level of support you can realistically expect. Who do you call when something goes wrong? How fast can issues be resolved? And what skills do you need in-house? A practical look at the full lifecycle of a farm robot to help you avoid costly surprises.

Description

A robot is not a one-time purchase, it’s a system that needs to be maintained, updated, and supported over time. This workshop explores what happens after deployment: maintenance routines, software updates, breakdowns, spare parts, and the level of support you can realistically expect. Who do you call when something goes wrong? How fast can issues be resolved? And what skills do you need in-house? A practical look at the full lifecycle of a farm robot to help you avoid costly surprises.

Buying, Financing & Insuring Robots

Wed 21

2:30 PM - 3:00 PM

Stage 2

Investing in a farm robot raises key financial and risk management questions. This workshop breaks down how to approach the purchase: comparing offers, understanding total cost of ownership, and identifying the right financing options. What business models exist (purchase, lease, service-based)? How do you evaluate return on investment? What about insurance and liability? With concrete insights, this session will give the tools to make informed, secure decisions when investing in robotics.

Description

Investing in a farm robot raises key financial and risk management questions. This workshop breaks down how to approach the purchase: comparing offers, understanding total cost of ownership, and identifying the right financing options. What business models exist (purchase, lease, service-based)? How do you evaluate return on investment? What about insurance and liability? With concrete insights, this session will give the tools to make informed, secure decisions when investing in robotics.

Growers & Builders: Co-Designing Solutions for Your Crop

Wed 21

3:00 PM - 4:30 PM

Main Stage 1

This open barcamp is designed as a hands-on working space where growers, solution builders, equipment manufacturers, and AgTech startups come together to actively shape the next generation of agricultural tools. Moving beyond traditional feedback sessions, participants will collaborate on real-world use cases, challenge current approaches, refine existing concepts, and explore new directions grounded in field realities. Each discussion table will focus on a key stage of the crop cycle, enabling targeted exchanges and practical problem-solving: Land Preparation & Soil Management (incl. tillage) Planting / Seeding / Establishment Irrigation & Water Management Nutrient Management (incl. fertigation) Crop Protection (pest, disease & weed management) Canopy & Crop Management (pruning, thinning, training, crop load management) Scouting, Monitoring & Sensing Yield Management & Forecasting Harvest Post-Harvest (handling, sorting, storage) By fostering direct dialogue between end-users and innovators, this session aims to accelerate the development of solutions that are not only technologically advanced, but also practical, scalable, and aligned with growers’ needs. Participants will leave with actionable insights, new connections, and a clearer vision of where innovation should focus next.

Description

This open barcamp is designed as a hands-on working space where growers, solution builders, equipment manufacturers, and AgTech startups come together to actively shape the next generation of agricultural tools. Moving beyond traditional feedback sessions, participants will collaborate on real-world use cases, challenge current approaches, refine existing concepts, and explore new directions grounded in field realities.
Each discussion table will focus on a key stage of the crop cycle, enabling targeted exchanges and practical problem-solving:

Land Preparation & Soil Management (incl. tillage)
Planting / Seeding / Establishment
Irrigation & Water Management
Nutrient Management (incl. fertigation)
Crop Protection (pest, disease & weed management)
Canopy & Crop Management (pruning, thinning, training, crop load management)
Scouting, Monitoring & Sensing
Yield Management & Forecasting
Harvest
Post-Harvest (handling, sorting, storage)

By fostering direct dialogue between end-users and innovators, this session aims to accelerate the development of solutions that are not only technologically advanced, but also practical, scalable, and aligned with growers’ needs. Participants will leave with actionable insights, new connections, and a clearer vision of where innovation should focus next.

Smart tech Pitch#3 by AgriDynamics Robotics

Wed 21

3:00 PM - 3:30 PM

Stage 2

Supported by

Smart tech Pitch#4 by Precision Agri Tech

Wed 21

3:30 PM - 4:00 PM

Stage 2

Supported by

Private demo: AGTONOMY happening

Wed 21

4:30 PM - 6:00 PM

By invitation only

Description

By invitation only

Supported by

FIRA USA AWARDS afterwork

Wed 21

4:30 PM - 6:00 PM

Food Court

FIRA USA AWARDS afterwork

Special happenings

Smart Irrigation: Rethinking Water Management with AgTech & Automation

THURS 22

9:00 AM - 10:00 AM

Stage 2

Water management is becoming a critical challenge across many farming systems, requiring more precise, efficient, and resilient irrigation practices. This roundtable will explore how AgTech and automation are reshaping irrigation, from monitoring and decision-support tools to automated systems in the field. What solutions are already delivering value? What are the limits in real farm conditions? And how can technology better support growers facing increasing constraints on water use? Bringing together different perspectives, this session will provide a broad view of current innovations and practical pathways forward.

Description

Water management is becoming a critical challenge across many farming systems, requiring more precise, efficient, and resilient irrigation practices. This roundtable will explore how AgTech and automation are reshaping irrigation, from monitoring and decision-support tools to automated systems in the field. What solutions are already delivering value? What are the limits in real farm conditions? And how can technology better support growers facing increasing constraints on water use? Bringing together different perspectives, this session will provide a broad view of current innovations and practical pathways forward.

Supported by

Farming the Future: How the Next Generation is Revolutionizing Agriculture with Robotics & Tech

THURS 22

9:00 AM - 10:00 AM

Main Stage 1

Supported by

Breaking News & Breakfast: Press Briefing & Exclusive Announcements

THURS 22

9:00 AM - 9:30 AM

Press Room

Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast. The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before. Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.

Description

Every morning at FIRA USA, we set the stage for the day ahead. Join us for a dedicated 30-minute session designed exclusively for media: fresh announcements, the day’s agenda, partners’ special highlights, and key insights, all over breakfast.

The essential news you need to hit the ground running and file your best stories. Over three days and three briefings, you’ll have everything you need to cover FIRA USA like never before.

Registration is mandatory — secure your spot and get your free press badge for full access to FIRA USA.

See It in Action: Robot Demonstrations Across Crops

THURS 22

10:00 AM - 2:00 PM

Demo Zone

Supported by

Smart Orchards Program by WSU

THURS 22

10:00 AM - 4:30 PM

Smart Orchards Program by WSU

Panel Discussions

Supported by

Unlocking AI and Automation on Farms: The Role of Federal, State, and Regional Governments

THURS 22

10:00 AM - 11:00 AM

Main Stage 1

The adoption of AI and automation in agriculture is accelerating, yet significant barriers remain—from high upfront costs and regulatory uncertainty to infrastructure gaps and limited access to data and skills. Public authorities at the federal, state, and regional levels have a critical role to play in addressing these challenges and creating an enabling environment for innovation. This panel will explore how governments can effectively support the deployment of AI and automation on farms through targeted policies, funding mechanisms, infrastructure investment, and regulatory frameworks. What are the most impactful levers—subsidies, tax incentives, public procurement, or pilot programs? How can policies be better aligned across regions to avoid fragmentation? And how can governments work with industry and farmers to ensure that solutions are practical, scalable, and economically viable? Bringing together policymakers, industry leaders, and growers, this discussion will highlight successful initiatives and actionable strategies to accelerate adoption, reduce risk for farmers, and ensure that the benefits of agricultural automation are widely shared.

Description

The adoption of AI and automation in agriculture is accelerating, yet significant barriers remain—from high upfront costs and regulatory uncertainty to infrastructure gaps and limited access to data and skills. Public authorities at the federal, state, and regional levels have a critical role to play in addressing these challenges and creating an enabling environment for innovation.
This panel will explore how governments can effectively support the deployment of AI and automation on farms through targeted policies, funding mechanisms, infrastructure investment, and regulatory frameworks. What are the most impactful levers—subsidies, tax incentives, public procurement, or pilot programs? How can policies be better aligned across regions to avoid fragmentation? And how can governments work with industry and farmers to ensure that solutions are practical, scalable, and economically viable?
Bringing together policymakers, industry leaders, and growers, this discussion will highlight successful initiatives and actionable strategies to accelerate adoption, reduce risk for farmers, and ensure that the benefits of agricultural automation are widely shared.

Meet the Robots: Live Parade of AgTech Innovation

THURS 22

10:00 AM - 11:00 AM

Demo Zone

Beyond the Farm Gate: Quantifying the Regional Multiplier of the AgTech Cluster

THURS 22

11:00 AM - 12:00 PM

Main Stage 1

While much of the AgTech conversation focuses on on-farm ROI, the long-term economic vitality of agricultural economies will depend on how well regions capture the broader "AgTech multiplier." This session will focus on early attempts to understand regional economic impact analysis and explore how investments in autonomous systems may be able to seed a new economy for Washington and agriculture broadly - from specialized robotics maintenance hubs to localized data-processing centers. The goal is to move the discussion from "cost-savings for growers" to "wealth-building for the region," featuring a roundtable with VCs, regional development officers, local bankers, and industrial site developers as well as industry leaders.

Description

While much of the AgTech conversation focuses on on-farm ROI, the long-term economic vitality of agricultural economies will depend on how well regions capture the broader \"AgTech multiplier.\" This session will focus on early attempts to understand regional economic impact analysis and explore how investments in autonomous systems may be able to seed a new economy for Washington and agriculture broadly - from specialized robotics maintenance hubs to localized data-processing centers. The goal is to move the discussion from \"cost-savings for growers\" to \"wealth-building for the region,\" featuring a roundtable with VCs, regional development officers, local bankers, and industrial site developers as well as industry leaders.

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