Sponsored by
Put your solutions in front of the right people: growers, investors, distributors, decision-makers...
Build the partnerships that move your business forward, the connections you make here last beyond the event.
Stay ahead of the market, understand where the industry is heading and position your company accordingly.
With 80+ exhibitors and a curated audience of growers, distributors, investors, and industry partners, the Exhibition Zone is designed for more than visibility, it’s where products get evaluated, tested, and bought.
You want to showcase your latest solutions in AgRobotics & AgTech alongside the most relevant players in the industry? Contact us.
From labor challenges and AI regulation to startup scaling and government policy, FIRA USA conferences put you on stage with the voices shaping the future of agricultural automation. Whether you’re speaking, listening, or debating, this is where industry direction gets set.
With 2,500+ attendees, the challenge isn’t meeting people, it’s meeting the right ones.
Peer-to-peer discussions, direct access to CEOs and product teams, a B2B matchmaking app, sponsored breakfasts and afterworks: every format is built to turn conversations into opportunities.
This year, we're reinventing the startup pitch.No more stage fright, no more one-size-fits-all presentations. FIRA 2026 introduces a new matchmaking format connecting startups and investors in focused, one-on-one meetings built around what actually matters: your technology, your market, and your next step.
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TUES 20
12:00 PM - 4:30 PM
Demo Zone
Description
Throughout the event, robots will be running daily demonstrations. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations, from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.
Supported by
TUES 20
1:30 PM - 2:00 PM
Stage 2
The Tech Builder Experience
Description
TUES 20
2:00 PM - 3:00 PM
Stage 2
The Tech Builder Experience
Description
As Ag Robotics matures, the industry may be entering a new phase, one shaped by consolidation, partnerships, and scale. This session brings together established manufacturers and emerging startups to discuss how the market is evolving. Are we moving from experimentation to integration? What roles will startups play as larger players accelerate their strategies? Through contrasting perspectives, this discussion explores business models, collaboration opportunities, and what it takes to succeed in the next stage of Ag Robotics.
TUES 20
3:00 PM - 3:30 PM
Stage 2
The Tech Builder Experience
Description
Moving from a working prototype to a scalable, reliable product is one of the toughest challenges in AgTech. This session explores what it really takes to industrialize robotic solutions, across engineering, manufacturing, distribution, and support. Through the perspectives of companies that have begun to scale, we’ll discuss key hurdles, critical decisions, and common pitfalls. A practical look at how to move beyond pilots and into real market deployment, without losing control of costs, quality, or operations.
TUES 20
3:30 PM - 4:15 PM
Main Stage 1
The Tech Builder Experience
Description
Can a robot operate autonomously in your field today and under what conditions? This session brings together regulators, industry representatives, and farmers to clarify the current state of Ag Robotics regulation, with a focus on the Pacific Northwest. What is permitted, what remains restricted, and who is responsible when things go wrong? Speakers will also share how public authorities are working with industry to enable safe deployment, and why regulatory approaches differ across regions. A practical discussion to help navigate today’s rules and anticipate what’s next.
Wed 21
10:00 AM - 4:30 PM
Demo Zone
Description
Throughout the event, robots will be running daily demonstrations from 10:00 to 16:00. Across vineyards, orchards, vegetable and field crops, discover a wide range of solutions covering key operations—from seeding and mechanical weeding to precision spraying, navigation, and fleet management. Observe how these systems perform, assess their relevance to your farm, and form your own opinion. A unique opportunity to move beyond promises and see what automation can really deliver in practice.
Supported by
Wed 21
12:00 PM - 12:30 PM
Stage 2
The Tech Builder Experience
Supported by
Wed 21
3:00 PM - 3:30 PM
Stage 2
The Tech Builder Experience
Supported by
Wed 21
3:30 PM - 4:00 PM
Stage 2
The Tech Builder Experience
Supported by
THURS 22
10:00 AM - 2:00 PM
Demo Zone
Supported by
THURS 22
10:00 AM - 11:00 AM
Main Stage 1
The Tech Builder Experience
Description
The adoption of AI and automation in agriculture is accelerating, yet significant barriers remain—from high upfront costs and regulatory uncertainty to infrastructure gaps and limited access to data and skills. Public authorities at the federal, state, and regional levels have a critical role to play in addressing these challenges and creating an enabling environment for innovation.
This panel will explore how governments can effectively support the deployment of AI and automation on farms through targeted policies, funding mechanisms, infrastructure investment, and regulatory frameworks. What are the most impactful levers—subsidies, tax incentives, public procurement, or pilot programs? How can policies be better aligned across regions to avoid fragmentation? And how can governments work with industry and farmers to ensure that solutions are practical, scalable, and economically viable?
Bringing together policymakers, industry leaders, and growers, this discussion will highlight successful initiatives and actionable strategies to accelerate adoption, reduce risk for farmers, and ensure that the benefits of agricultural automation are widely shared.
THURS 22
11:00 AM - 12:00 PM
Main Stage 1
The Tech Builder Experience
Description
While much of the AgTech conversation focuses on on-farm ROI, the long-term economic vitality of agricultural economies will depend on how well regions capture the broader \"AgTech multiplier.\" This session will focus on early attempts to understand regional economic impact analysis and explore how investments in autonomous systems may be able to seed a new economy for Washington and agriculture broadly - from specialized robotics maintenance hubs to localized data-processing centers. The goal is to move the discussion from \"cost-savings for growers\" to \"wealth-building for the region,\" featuring a roundtable with VCs, regional development officers, local bankers, and industrial site developers as well as industry leaders.
