Herbicide GUSS is a high-tech autonomous sprayer with spot spraying technology provided by multiple precision weed detection sensors to detect, target and spray weeds on the orchard floor, reducing material usage and drift during application. Reducing the amount of material being sprayed increases safety for the operator, environment, and food produced. Herbicide GUSS is 23.5-feet long, 6.5-feet tall and ranges from 8-foot 4-inches to 19-feet wide depending on the boom extension. The hydraulic controlled, height adjustable booms accommodate 18-to-22-foot row spacing and tilt for varying berm sizes. The breakaway booms prevent damage to trees and crops.
GUSS Automation continues to be an industry innovator. As the need for autonomous agriculture equipment continues to grow, GUSS Automation is developing new technologies to meet those needs. GUSS Automation’s R&D department’s industrious team is designing and building the next cutting-edge machines to propel autonomous equipment in the agriculture industry.
See GUSS, mini GUSS and Herbicide GUSS in action at www.GUSSag.com!
string(244) "SELECT *, DATE_FORMAT(date_event, '%W %D %M') AS date_event_text from wp_1061116_icc_new_agenda_event ae
INNER JOIN wp_1061116_icc_new_agenda_event_categories aec ON ae.id_category = aec.id_category
WHERE ORDER BY time_start ASC"
EVENTS
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These agricultural pioneers will compare their chosen technologies, debate the practical advantages and limitations of each approach, and discuss key considerations including cost-effectiveness, environmental impact, and implementation challenges. Join us for this illuminating farmer-led discussion that cuts through the marketing hype to deliver honest insights about the future of weed management from those who have soil under their fingernails."
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The conversation will dive into how machine learning algorithms are revolutionizing crop management decisions, resource allocation, and risk assessment across diverse farming operations. Industry pioneers will share their vision for agriculture\'s AI-driven future, discussing emerging technologies poised to reshape everything from autonomous fleet management to real-time crop health monitoring.
Join us for this forward-looking exploration of agriculture\'s digital transformation and discover how AI is evolving from experimental technology to essential farm management tool."
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Autonomous agriculture demands precise, reliable navigation in challenging environments: fields with limited GNSS visibility, vibrations, and variable terrain.
Xsens delivers industry-proven IMU and RTK GNSS/INS solutions that enable centimeter-level accuracy and robust orientation data for agricultural robots and autonomous machines. Our advanced sensor fusion algorithm combines low-drift inertial data with raw GNSS data, thereby offering smooth, high-rate position data along with dead-reckoning for up to 45 seconds during GNSS outages.
In this session, we will showcase how Xsens’ portfolio helps equipment manufacturers and integrators overcome pain points such as intermittent GNSS outages, drift, and harsh field conditions—ensuring consistent, safe, and efficient autonomous operations in precision farming.
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FIRA USA 2025 is your exclusive gateway to the most groundbreaking ag robotics startups in America!
On October 21st, 2025, our high-energy Pitch Session will showcase trailblazing entrepreneurs unveiling next-generation autonomous farming solutions. Watch as these visionaries compete for the prestigious FIRA USA 2025 Awards while presenting their innovations directly to top investors.
This isn\'t just another conference—it\'s your front-row seat to agricultural transformation. Connect with the brilliant minds solving farming\'s biggest challenges through robotics, AI, and automation.
Investors: Don\'t miss this golden opportunity to identify high-growth potential in the booming ag-tech sector before everyone else!
The future of farming is being written now. Be there when it happens."
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string(683) "Learn about how the industry is taking a unified approach in developing messaging to help create a better understanding on agriculture’s approach to autonomy. This compelling presentation and panel discussion delves into the evolving conversation surrounding agricultural robotics in California and worldwide. Industry experts, growers, and policy specialists will examine the current status of all the conversations that are currently happening around autonomous machinery and will look to have an interactive session with the crowd to hold an open dialogue for how the industry can continue to move forward and be proactive in its messaging around this topic.
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Our distinguished visionary will explore how today\'s emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming\'s future.
Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture\'s next evolution—where today\'s experimental technologies become tomorrow\'s farming foundations."
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- Strategic scaling decisions
- Success stories and valuable failures
- Candid lessons learned: “What we wish we\'d known”
This straightforward conversation reveals the real challenges behind agricultural innovation at scale, offering actionable intelligence for startups, investors, and industry partners."
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EVENTS SPEAKERS
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EVENTS ROBOTS
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This session will spotlight innovative farmers showcasing the latest harvest automation technologies transforming American agriculture. Growers will present the cutting-edge tools they're currently implementing on their farms and discuss their ongoing technological needs. Attendees will gain firsthand insights into how robotics, AI, and IoT solutions are addressing labor challenges and boosting efficiency across diverse farming operations, while also learning about opportunities for further technological development in the agricultural sector.
This dynamic session brings together farmers on the frontlines of agricultural innovation to share their real-world experiences with cutting-edge weeding technologies. Witness firsthand accounts from growers who have implemented laser weeding systems, precision chemical application technologies, and advanced mechanical weeding solutions in their operations.
These agricultural pioneers will compare their chosen technologies, debate the practical advantages and limitations of each approach, and discuss key considerations including cost-effectiveness, environmental impact, and implementation challenges. Join us for this illuminating farmer-led discussion that cuts through the marketing hype to deliver honest insights about the future of weed management from those who have soil under their fingernails.
This thought-provoking panel discussion brings together leading AI experts and agricultural innovators to explore the concrete ways artificial intelligence is already transforming farming operations. Panelists will dissect real-world applications currently in use—from AI-powered planting schedule optimization to sophisticated yield prediction models—while examining the challenges and opportunities that lie ahead.
The conversation will dive into how machine learning algorithms are revolutionizing crop management decisions, resource allocation, and risk assessment across diverse farming operations. Industry pioneers will share their vision for agriculture's AI-driven future, discussing emerging technologies poised to reshape everything from autonomous fleet management to real-time crop health monitoring.
Join us for this forward-looking exploration of agriculture's digital transformation and discover how AI is evolving from experimental technology to essential farm management tool.
This session brings together leading agricultural robotics manufacturers to share how they’ve built the technology stacks enabling autonomy in the field. Each presentation will highlight the company’s journey, market vision, and value delivered to farmers, while addressing key challenges such as integrating Value-Added Services (VAS). From hardware and software architecture to deployment lessons, discover the strategies and innovations shaping the future of autonomous farming.
This groundbreaking panel discussion will explore the future of agriculture where crop biology meets cutting-edge automation. Discover how innovative field designs and growing strategies are revolutionizing farming efficiency. The discussion will examine specialized trellis systems for tree fruits, advanced breeding techniques for automation-friendly vegetables, and reimagined field architectures that maximize robotic harvesting potential.
Join us as industry leaders share insights on the crucial intersection between plant genetics and field configuration—where biological adaptations and technological innovations converge to transform agricultural productivity for generations to come.
Autonomous agriculture demands precise, reliable navigation in challenging environments: fields with limited GNSS visibility, vibrations, and variable terrain.
Xsens delivers industry-proven IMU and RTK GNSS/INS solutions that enable centimeter-level accuracy and robust orientation data for agricultural robots and autonomous machines. Our advanced sensor fusion algorithm combines low-drift inertial data with raw GNSS data, thereby offering smooth, high-rate position data along with dead-reckoning for up to 45 seconds during GNSS outages.
In this session, we will showcase how Xsens’ portfolio helps equipment manufacturers and integrators overcome pain points such as intermittent GNSS outages, drift, and harsh field conditions—ensuring consistent, safe, and efficient autonomous operations in precision farming.
This revealing pitch session showcases farmers who have revolutionized their operations through data-powered decision-making. Watch as growers share their journeys implementing various data collection and analysis systems—from field sensors and satellite imagery to yield mapping and predictive analytics.
These innovative producers will demonstrate how data transformed their planting strategies, irrigation management, input application, and harvest timing while honestly addressing implementation challenges, ROI considerations, and the learning curve associated with agricultural data systems. Join us for this practical, grower-led discussion that cuts through the hype to reveal how real farms are using data to make smarter, more profitable decisions at every stage of production.
Ready to meet the game-changers revolutionizing agriculture?
FIRA USA 2025 is your exclusive gateway to the most groundbreaking ag robotics startups in America!
On October 21st, 2025, our high-energy Pitch Session will showcase trailblazing entrepreneurs unveiling next-generation autonomous farming solutions. Watch as these visionaries compete for the prestigious FIRA USA 2025 Awards while presenting their innovations directly to top investors.
This isn't just another conference—it's your front-row seat to agricultural transformation. Connect with the brilliant minds solving farming's biggest challenges through robotics, AI, and automation.
Investors: Don't miss this golden opportunity to identify high-growth potential in the booming ag-tech sector before everyone else!
The future of farming is being written now. Be there when it happens.
This session brings together leading agricultural robotics manufacturers to share how they’ve built the technology stacks enabling autonomy in the field. Each presentation will highlight the company’s journey, market vision, and value delivered to farmers, while addressing key challenges such as integrating Value-Added Services (VAS). From hardware and software architecture to deployment lessons, discover the strategies and innovations shaping the future of autonomous farming.
In this session, let's learn real-world insights on the integration of automation technologies across its vineyard operations. From autonomous tractors to precision spraying and AI-driven monitoring systems, discover how automation is reshaping daily workflows, improving sustainability, and delivering tangible ROI. The growers will highlight key lessons learned, the challenges of scaling innovation, and the value automation brings to both growers and the business. Join us for a grounded, experience-based look at the future of smart viticulture
Learn about how the industry is taking a unified approach in developing messaging to help create a better understanding on agriculture’s approach to autonomy. This compelling presentation and panel discussion delves into the evolving conversation surrounding agricultural robotics in California and worldwide. Industry experts, growers, and policy specialists will examine the current status of all the conversations that are currently happening around autonomous machinery and will look to have an interactive session with the crowd to hold an open dialogue for how the industry can continue to move forward and be proactive in its messaging around this topic.
This captivating keynote features a globally renowned thought leader from the agriculture and food innovation space who will synthesize cutting-edge developments and paint a compelling picture of farming's transformation over the next decade.
Our distinguished visionary will explore how today's emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming's future.
Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture's next evolution—where today's experimental technologies become tomorrow's farming foundations.
Description
This captivating keynote features a globally renowned thought leader from the agriculture and food innovation space who will synthesize cutting-edge developments and paint a compelling picture of farming\'s transformation over the next decade.
Our distinguished visionary will explore how today\'s emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming\'s future.
Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture\'s next evolution—where today\'s experimental technologies become tomorrow\'s farming foundations.
Join our candid roundtable discussion with industry pioneers who've navigated the challenging journey from promising technology to widespread farm adoption. Our diverse panel—featuring successful ag-tech founders, strategic farm-startup partnerships, and international scaling experts—will share the unfiltered truth about what works, what doesn't, and critical lessons learned:
- Breaking farmer adoption barriers
- Strategic scaling decisions
- Success stories and valuable failures
- Candid lessons learned: “What we wish we'd known”
This straightforward conversation reveals the real challenges behind agricultural innovation at scale, offering actionable intelligence for startups, investors, and industry partners.
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