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In Expo &

In Demo

Herbicide GUSS

GUSS AUTOMATION

About Herbicide GUSS

Herbicide GUSS is a high-tech autonomous sprayer with spot spraying technology provided by multiple precision weed detection sensors to detect, target and spray weeds on the orchard floor, reducing material usage and drift during application. Reducing the amount of material being sprayed increases safety for the operator, environment, and food produced. Herbicide GUSS is 23.5-feet long, 6.5-feet tall and ranges from 8-foot 4-inches to 19-feet wide depending on the boom extension. The hydraulic controlled, height adjustable booms accommodate 18-to-22-foot row spacing and tilt for varying berm sizes. The breakaway booms prevent damage to trees and crops.

GUSS Automation continues to be an industry innovator. As the need for autonomous agriculture equipment continues to grow, GUSS Automation is developing new technologies to meet those needs. GUSS Automation’s R&D department’s industrious team is designing and building the next cutting-edge machines to propel autonomous equipment in the agriculture industry.

See GUSS, mini GUSS and Herbicide GUSS in action at www.GUSSag.com!

https://gussag.com/

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Our distinguished visionary will explore how today\'s emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming\'s future. Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture\'s next evolution—where today\'s experimental technologies become tomorrow\'s farming foundations." 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Our diverse panel—featuring successful ag-tech founders, strategic farm-startup partnerships, and international scaling experts—will share the unfiltered truth about what works, what doesn\'t, and critical lessons learned: - Breaking farmer adoption barriers - Strategic scaling decisions - Success stories and valuable failures - Candid lessons learned: “What we wish we\'d known” This straightforward conversation reveals the real challenges behind agricultural innovation at scale, offering actionable intelligence for startups, investors, and industry partners." 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EVENTS SPEAKERS

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EVENTS ROBOTS

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Agenda

TUES 21

9:00 AM - 10:00 AM

The Plaza

Press Conference: FIRA USA 2025

Special happenings

Speakers

Gwendoline Legrand, Co-organizer, GOFAR/FIRA

Gwendoline Legrand Co-director GOFAR/FIRA

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TUES 21

9:15 AM - 10:00 AM

Exhibition Zone 1 - Stage 2

Automating the Harvest: Cutting-Edge Technologies Revolutionizing America's Farming

Growers Pitch

Speakers

Matt Hart Lead Engineer Betteravia Farms

Priscilla Koepke CEO F3: FARMS, FOOD, FUTURE INNOVATE

Supported by

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Wed 22

9:15 AM - 10:00 AM

Exhibition Zone 1 - Stage 2

Weed Management Showdown: Lasers, Precision Spraying, or Mechanical Solutions?

Growers Pitch

Speakers

Tim Nuss CFO for Nuss Farms, Inc. / Co-Founder of The Modern Acre & AgList Nuss Farms, Inc. / The Modern Acre / AgList

Supported by

More

THURS 23

9:30 AM - 4:00 PM

Demo Zone

Demos: Live Autonomy on Display

Demos

Supported by

More

TUES 21

10:00 AM - 2:30 PM

Waite Hall - Stage 1

Open Innovation day program

Roundtables

Description

Coming soon

Supported by

More

TUES 21

10:00 AM - 11:00 AM

The Plaza

Press Conference: NIQO Robotics

Special happenings

More

Wed 22

10:00 AM - 11:30 AM

Waite Hall - Stage 1

Optimizing Crop & Field Design for Automation

Roundtables

Speakers

Ines Hanrahan Executive Director WA Tree Fruit Research Commission

Supported by

More

Wed 22

10:00 AM - 4:00 PM

Demo Zone

Demos: Live Autonomy on Display

Demos

Supported by

More

THURS 23

10:00 AM - 11:00 AM

Waite Hall - Stage 1

From Classroom to Field: Building Next-Gen Talent for AgTech

Roundtables

Speakers

Priscilla Koepke CEO F3: FARMS, FOOD, FUTURE INNOVATE

Supported by

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THURS 23

10:00 AM - 11:30 AM

Exhibition Zone 1 - Stage 2

AI Revolution in Agriculture: Current Realities and Future Horizons

Roundtables

Speakers

John Bockstanz Innovation Policy Manager META AI

Rikin Gandhi CEO Digital Green

Rhishi Pethe Managing Partner Metal Dog Labs

More

TUES 21

10:00 AM - 10:20 AM

Exhibition Zone 1 - Stage 2

Smart tech Pitch by Greater Sacramento Economic Council

Smart tech Pitch

Supported by

More

Wed 22

10:20 AM - 10:40 AM

Exhibition Zone 1 - Stage 2

Smart tech Pitch by Naio Technologies

Smart tech Pitch

Supported by

More

TUES 21

10:30 AM - 4:00 PM

Demo Zone

Demos: Live Autonomy on Display

Demos

Supported by

More

Wed 22

10:40 AM - 11:00 AM

Exhibition Zone 1 - Stage 2

Smart tech Pitch by Robovision

Smart tech Pitch

Supported by

More

Wed 22

11:00 AM - 11:20 AM

Exhibition Zone 1 - Stage 2

Smart tech Pitch by NIQO Robotics

Smart tech Pitch

Supported by

More

TUES 21

11:00 AM - 11:20 AM

Exhibition Zone 1 - Stage 2

Smart tech Pitch by Innovation Works Robotics Factory

Smart tech Pitch

Supported by

More

Wed 22

11:20 AM - 11:40 AM

Exhibition Zone 1 - Stage 2

Smart tech Pitc by Nodar Sensor

Smart tech Pitch

Supported by

More

THURS 23

11:30 AM - 12:15 PM

Exhibition Zone 1 - Stage 2

Data-Driven Farming: Transforming Grower Decision-Making

Growers Pitch

Speakers

Josh Ruiz VP of Operations, Ag Technology and Innovation Duda Farm Fresh Foods

Steve Mantle Founder/CEO innov8.ag

Supported by

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Wed 22

11:40 AM - 12:00 PM

Exhibition Zone 1 - Stage 2

Smart tech Pitch by Elemental Agronomy

Smart tech Pitch

Supported by

More

Wed 22

12:00 PM - 1:00 PM

Demo Zone

Field Break with Ecorobotix

Special happenings

Supported by

More

THURS 23

12:00 PM - 1:00 PM

Waite Hall - Stage 1

FIRA USA award ceremony

Special happenings

More

TUES 21

1:00 PM - 2:45 PM

Exhibition Zone 1 - Stage 2

Start-up pitch session: Farming’s Next Big Tech

Startup Pitches

Speakers

Paul Welbig Director of Precision Technology New Holland North America

Alex Russomagno Senior Manager of Strategic Engagement AGCO Ventures

Michael Rose Partner Better Food Ventures & The Mixing Bowl

Constance Bowen General Partner Farmhand Ventures

Bijoy Shah Associate Earth Foundry

Trevor Sieck Startup Relationship Manager FoodBytes! by Rabobank

More

THURS 23

1:30 PM - 2:15 PM

Exhibition Zone 1 - Stage 2

WGA Case Studies with key numbers

Growers Pitch

Speakers

Ben Palone Sr. Director of Automation & Commercialization Western Growers

Supported by

More

Wed 22

1:45 PM - 2:30 PM

Exhibition Zone 1 - Stage 2

From Vineyard to Value - Feedback on Farming Automation

Growers Pitch

Speakers

Marc Di Pietra Service and Maintenance Treasury Americas

David Ogilvie Vineyard Manager Wilson Farms

Brent Sams Research Scientist GALLO

Priscilla Koepke CEO F3: FARMS, FOOD, FUTURE INNOVATE

Supported by

More

Wed 22

2:30 PM - 4:00 PM

Waite Hall - Stage 1

Navigating the Regulatory Landscape: Agricultural Robotics Safety and Policy

Roundtables

Description

This compelling panel discussion delves into the evolving regulatory framework surrounding agricultural robotics in California and worldwide. Industry experts and policy specialists will examine the current status of autonomous machinery regulations in agriculture, highlighting the stark contrast between advanced autonomous vehicles operating freely on San Francisco streets while autonomous tractors face significant restrictions in fields. The conversation will explore critical safety protocols for protecting farmworkers and equipment operators, identify regulatory hurdles impeding innovation, and discuss collaborative approaches for growers and policymakers to develop sensible frameworks that balance safety concerns with technological advancement. Join us for this crucial conversation about creating a regulatory environment that supports rather than hinders the agricultural automation revolution.

Supported by

More

Wed 22

2:30 PM - 3:00 PM

Exhibition Zone 1 - Stage 2

Smart tech Pitch by New Holland

Smart tech Pitch

Supported by

More

THURS 23

2:30 PM - 3:30 PM

Waite Hall - Stage 1

Farming's Next Horizon: A Visionary Perspective on Agriculture

Leader Talk

Description

This captivating keynote features a globally renowned thought leader from the agriculture and food innovation space who will synthesize cutting-edge developments and paint a compelling picture of farming\'s transformation over the next decade.

Our distinguished visionary will explore how today\'s emerging automation technologies—from intelligent robotics to AI-driven decision systems—will mature to reshape agricultural landscapes worldwide. Drawing insights from the various FIRA sessions, this forward-looking address will weave together technological possibilities with economic, environmental, and social realities to create a holistic vision of farming\'s future.

Discover how the convergence of autonomous machinery, advanced data systems, and biological innovation will fundamentally alter growing practices, labor dynamics, and food production economics. Join us for this inspiring glimpse into agriculture\'s next evolution—where today\'s experimental technologies become tomorrow\'s farming foundations.

More

TUES 21

2:45 PM - 4:00 PM

Waite Hall - Stage 1

Scaling Ag Robotics: Brutal Truths & Winning Strategies

Roundtables

Speakers

Gabe Sibley CEO and Co-Founder Verdant Robotics

Nick Copass Division Sales Manager Keithly-Williams Steel & Fabrication

Paul Welbig Director of Precision Technology New Holland North America

More

Wed 22

3:00 PM - 3:30 PM

Exhibition Zone 1 - Stage 2

Smart tech Pitch by Axis Ag

Smart tech Pitch

Supported by

More

Wed 22

4:00 PM - 5:30 PM

Food Court

Taylor Farms Afterwork

Special happenings

Supported by

More

TUES 21

4:00 PM - 5:30 PM

Food Court

City of Woodland and Food Front members Afterwork

Special happenings

Supported by

More

Regular Rate

& Exhibitors

Special rates

Growers, Journalists & Students

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