The blueberry industry created USHBC 25 years ago to grow the entire category. We exist to give more consumers in the U.S more reasons to buy more blueberries, to expand demand for U.S. blueberries in global markets and to equip the industry for success.
Our mission is: USHBC invests industry funds to build demand.
Our vision is: Blueberries are the world’s favorite fruit.
Our purpose is: We exist to strengthen the blueberry industry’s profitable position in the marketplace.