FIRA USA

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The Event For Agricultural Robots and Autonomous Solutions In Action

FIRA USA, THE event for agricultural robots and autonomous solutions in the field across California, is back for the 4th edition!
The leading event dedicated to Ag Robotics is back on October 21st to 23rd, 2025 at Woodland | Sacramento, California.

Journalists – FIRA USA is the ultimate forum for learning more about the future of agriculture through today’s innovations, including exclusive updates on all the latest technological advances, in the US and worldwide. But that’s not it, take the opportunity to learn more about the industry during the live sessions where experts gathered to talk about the issues that growers are facing and how to address them in each crop types. Vegetables, Vineyards, Orchards – NEW: Cotton & Tomatoes… FIRA is the place to be if you want to be at the heart of ag, so will you be there? See you at FIRA USA!

On the Agenda

Robot Demos

4 demo zones with 35+ solutions showcasing: vegetables, orchards and vineyards! A place where robots at every stage from prototype to production model may be seen and can show off what they're capable of. Watch robot demos for specialty crops with 20+ demos on real crops, trees, and vineyards. Meet manufacturers and watch the future of Ag unfold in front of you.

Exhibition Area

Meet more than 80 exhibitors from the AgRobotics industry worldwide in one place. Robot manufacturers, technology suppliers, non-profits, universities… all showcasing their autonomous solutions and services. It will also be the place for you to be the first to know about the exclusive announcements of some of our exhibitors!

Conferences

Elected representatives, Commodity Boards, Farmers, Robot Manufacturers, Technology Suppliers,… Listen to the experts and familiarize yourself with the industry over 3 days of live discussions during the Tech & Education day, Panel Discussions, Roundtables, Inno’Pitches…

Networking

Connect with industry figures! How? Enjoy a drink, breakfast, and networking time over the course of 3 days. Numerous opportunities to make contact with the 2500+ participants of FIRA USA.

FIRA USA PRESS CONFERENCE

Participate in the FIRA USA PRESS CONFERENCE on Tuesday, Oct. 21st at 9.00

Take this unique – and exclusive – opportunity to listen the FIRA announcements and meet with our top experts during a one-hour Press Conference.

Get to see 5 Press conference through the 3-day event: FIRA USA with 10 partner announcements, NIQO Robotics, Ecorobotix, CA Agtech Alliance, Reservoir…

21st

Wednesday, October

9:00 AM - 10:00 AM

Location

The Plaza

Who ?

FIRA USA Press Conference with: GOFAR, Western Growers, UCANR, New Holland, John Deere, The Robotics Factory, Bonsai Robotics, NIQO Robotics, Autogenbot, Solinftec, Monarch...

Learn more about the…

Robots

Robots

Exhibitors

Exhibitors

Speakers

Speakers

Get your free access to FIRA USA 2025

Register now for free and get your badge for the three days of the event

FIRA USA Communication Kit

FIRA USA 2025 Communication Kit

FIRA USA’s PHOTO GALLERY

Press Room

FIRA USA
Press Releases

FIRA USA 2025: Automation Emerges as Key Solution to Address Specialty Crop Agriculture's Critical Challenges

FIRA USA official PR #6

November 4th, 2025

Blue River Technology, GOFAR and UC ANR Launch Innovation Day at FIRA USA 2025

FIRA USA official PR #5

October 7th, 2025

Farmers take the Driver’s Seat at FIRA USA 2025: Hands-On Autonomous Ag Robotics

FIRA USA official PR #4

September 24th, 2024

FIRA USA Launches the Women in AgRobotics of the Year Award

FIRA USA official PR #3

September 17th, 2025

FIRA USA 2025: Where Farmers Find Real Automation Solutions That Work

FIRA USA official PR #2

September 10th, 2025

FIRA USA Press Kit

Official Press Kit 2025

September 10th 2025

FIRA USA 2025: Where Growers and Ag Robotics innovators Take Center Stage

FIRA USA official PR #1

May 14th 2025

Partners
Press Room

F3 Innovate Awards $200,000 to Five Startups to Test and Scale Innovation in California’s Central Valley

PR F3 Innovate

October 21st, 2025

SPRAY LOGICS BRINGS NEXT-GENERATION OPTICAL SENSOR TECHNLOGY FOR SUSTAINABLE AGRICULTURE TO FIRA USA 2025

PR Spray Logistics

October 21st, 2025

Revolutionizing Agriculture: Methodica Technologies Unveils Cutting-Edge Farming Solutions

PR Methodica Technologies

October 21st, 2025

Synetic AI and University of South Carolina Announce Breakthrough Study: Fully Synthetic Data Outperforms Real by 34%

PR Synetic AI

October 21st, 2025

Bonsai Robotics to Unveil New Amiga Lineup at FIRA USA 2025

PR Bonsai Robotics

October 16th, 2025

Ecorobotix Secures $150M to Accelerate AI-Powered Plant-by-Plant™ Care, Unveiling New Innovation at Agritechnica

PR Ecorobotix

October 13th, 2025

Niqo Robotics Enters Weeding Segment With AI Spot-Spray Robots Delivering Precision Weeding at 4.5 miles per hour

PR NIQO Robotics

October 21st, 2025

Rotate8 Showcases Affordable, Modular Farm Automation at FIRA 2025

PR Rotate8

October, 2025

SKA Robotics Expands into Agricultural Sector with Guidance from Industry Leader Seth Crawford

PR SKA Robotics

September, 2025

AUTOGENBOT to Launch AUTOMIST500X at FIRA USA 2025

PR AUTOGENBOT

September, 2025

Monarch® Launches MonarchOneTM Platform, Accelerating Autonomy and AI for the World’s Essential Industries

PR Monarch

September, 2025

Hexagon Showcases Autonomy Solutions at FIRA USA 2025

PR Hexagon

September, 2025

Robotics Factory to Host PA Pavilion, Spotlighting AgTech Innovation at FIRA USA 2025

PR Innovation Works' Robotics Factory

October 21, 2025

Ecorobotix opens the door to Ultra-High Precision (UHP) treatment in vegetable farming, a world first

PR Ecorobotix

September 15, 2025

Update on RESERVOIR Farms: The Olympic Village of AgTech Press Conference at FIRA USA

PR Reservoir

September, 2025

Electric Precision at Ground Level

PR Bonson Motors

September 24, 2025

FJDynamics Debuts AT2 Autosteering Series at FIRA2025toEmpower Precision Agriculture in the West U.S.

PR FJDynamics

September 22, 2025

NODAR Showcases Stereo Vision Breakthroughs for Agricultural Autonomy at FIRA USA 2025

PR Nodar

September 22, 2025

From Farm to Fleets: Field-Forged Leadership and Silicon Valley Smarts Drive Agtonomy’s Autonomous Action at FIRA USA 2025

PR Agtonomy

September 19, 2025

Real-Time Plant Health, In Your Pocket

PR Senseen

September 26, 2025

Solinftec showcases Solix Robotics advancements and U.S. expansion at FIRA 2025

PR Solinftec

September 2025

Xsens Showcases High-Accuracy Inertial Sensors for Agricultural Autonomy at FIRA 2025

PR XSENS

September 2025

Verdant Robotics Expands Commercial Availability of the SharpShooter to Reduce Labor and Input Costs for Growers Across the U.S.

PR Verdant Robotics

May 28, 2025

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Agenda

TUES 21

9:00 AM - 10:00 AM

The Plaza

Press Conference: FIRA USA 2025

Special happenings

Speakers

Gwendoline Legrand, Co-organizer, GOFAR/FIRA

Gwendoline Legrand Co-director GOFAR/FIRA

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TUES 21

10:00 AM - 11:00 AM

The Plaza

Press Conference: NIQO Robotics

Special happenings

Supported by

More

TUES 21

11:00 AM - 12:00 PM

The Plaza

Press Conference: Ecorobotix

Special happenings

Supported by

More

Wed 22

10:30 AM - 11:00 AM

The plaza

California Agtech Alliance Press Conference

Special happenings

Supported by

More

Wed 22

11:15 AM - 12:30 PM

Waite hall - Main stage

Update on Reservoir Farms: The Olympic Village of AgTech

Special happenings

Supported by

More

Regular Rate

& Exhibitors

Special rates

Growers, Journalists & Students