Event page - FIRA USA

This dynamic and interactive panel will bring together key voices from across the agricultural ecosystem to explore the realities and future of AgTech adoption. The discussion will begin by highlighting the most pressing challenges facing major agricultural commodities today, from labor shortages and input costs to climate variability and sustainability pressures.
Building on this foundation, panelists will share candid insights into recent AgTech innovations—examining both successes and failures—to uncover what truly drives impact in the field.
Finally, the conversation will look ahead, identifying the critical tools, technologies, processes, and collaborations needed to accelerate innovation and enable scalable adoption. By connecting perspectives from growers, technology providers, and industry stakeholders, this session aims to spark practical ideas and foster meaningful dialogue on the path forward for agriculture.

Cultivating Innovation: Technology Needs and Opportunities in Agriculture